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Roofing Company Owners Don’t Have Time to Deal with Google Algorithm Updates

Search Engine Optimization or SEO is not for the faint of heart. SEO isn’t something you can learn in a weekend, a week, or even a year. SEO is one of those things that you can NEVER stop learning because it is always evolving and changing. For business owners wanting to get their websites found on Google, this can present a real challenge. Trying to juggle running a roofing company and staying ahead of the latest SEO trends and algorithm updates is overwhelming and exhausting.

That’s where our experts can help you. The Search Engine Optimization team at Roofing Contractor Marketing is always up on the latest updates and working to incorporate the necessary changes to get your website found organically. That means you can spend more time running your business and we will worry about things like this:

6 ways the August core algorithm update impacted local business

Was your site affected by the recent core algorithm update? Here’s a look at the changes made to local and small business sites after the update.

1. This update was not related to links

As far as we can tell, this update was related to on-site content quality more than backlinks. We have a new client of two months who saw an increase organically across almost every keyword we are tracking. All the work done so far on his site has been related to improving content quality — no links were built.

2. Keyword impact

In the local search world, it is hard to get a business to rank in the 3-pack in a surrounding city, but it is sometimes possible.

We work with a company in a suburb of a large city. Let’s say they’re in Addison, Texas, but they get all their customers from Dallas (They’re not, but it’s a similar scenario). With this update, the majority of keywords we were tracking that used [keyword + Dallas] increased, even though his location is in Addison (the suburb of Dallas).

In another example, Tom Waddington sent me an example of a business that decreased both locally and organically for the name of the major city but sustained rankings for the suburb (where they are actually located).

3. Organic and local results changed

We have ranking trackers that scan all our accounts daily so it makes algorithm updates easier to track. Many algorithm updates only impact the organic results or the local results, but we are seeing that this update impacted both. We are also seeing a small gap between the two updates. The local update seemed to have happened over July 31-August 1, and the organic update happened from August 1-2.

Read more at SearchEngineLand.com…

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Reviews: The Good, The Bad, and The Fake

One of the big hurdles that roofing company owners face is developing trust with their clients. This is in large part due to scammers who have infiltrated the industry and given a bad name to credible businesses in the industry. For roofing contractors who are working to overcome these preconceived notions, it is critical to have an online-reputation of good reviews. When consumers are in the research stage of choosing a roofing company, one of the first things they will check is your online reviews.

“A study from Harvard Business School shows increasing a business’s online rating by one star causes sales to jump 5 percent to 9 percent.” (Search Engine Land)

That means managing your online reputation is increasingly important to your bottom line. Some businesses have tried to take advantage of that system by writing fake good reviews but the research suggests that these fake reviews may actually be hurting your business. The reason is simple, most consumers can spot a fake review. Fake reviews will not build trust with your clients, it will inspire the opposite.

Why we need to fight fake reviews

1. Trust precedes substance

I mentioned before that 85 percent of consumers report that they trust online reviews. Maintaining that trust is important, and consumers are increasingly sensitive to information that challenges their brand loyalty. Reviews are part of your business content and reflect your reputation, whether positively or negatively.

Harvard psychologist Amy Cuddy found that people evaluate others by answering two questions in order:

Can I trust this person? and can I respect this person?

Trust is evaluated first, and only if the person is deemed credible is substance evaluated. Thus, as applied to a local business, it doesn’t matter how good you are at your trade or how good your food tastes if you don’t pass the first test.

Consumers who realize reviews are fake will move on from your business. And they’re pretty good at sniffing them out. Almost 80 percent of consumers say that they’ve spotted fake reviews.

2. Short-term gains are a losing game

While you might get a temporary bump in business from artificially raising your star rating, the long-term risk is great.

Consumer behavior statistics reveal that customers are likely to stop patronizing your business if they feel misled by false reviews. When targeted with irrelevant information, 67 percent of consumers unsubscribed from email lists, 43 percent ignored future communications, 32 percent boycotted company media and 20 percent stopped buying from the company. The reaction to false information is likely to be even stronger.

Read more at SearchEngineLand.com…

So how do you build a good online reputation with REAL reviews? At Roofing Contractor Marketing we offer reputation management services to help your roofing company build a great reputation! Click to learn how we can help your reputation work for you! 

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Google is Testing New Search Results Interface for Mobile

It shouldn’t come as a surprise to anyone that Google is always testing new ways to improve their platform. The constant change is one reason that is important for roofing contractors to hire a reputable SEO company, so they can stay ahead of the curve! The changes that Google is playing with could fundamentally change SEO ranking. Instead of getting to the end of a search engine results page and having to click to the next page Google is testing a “more results” button in the mobile search which will load more results below the current results. This button may save time and make it easier for searchers to go further down the results page.

Making it easier on mobile to continue down the results page may be a little beneficial for businesses that aren’t on the first page of results but the fact remains that businesses on the first page get more leads.

Google is officially testing ‘more results’ button to load more search results

Instead of making searchers click to the next page of search results, Google is testing showing more results on the same page.

Google is officially testing a “more results” button in the mobile search results interface. Instead of having to click to the next page of the Google search results, a searcher can click the “more results” button, and additional search results will load below the current results.

Danny Sullivan of Google confirmed on Twitter that this test has been running for the past few days.

It seems to be visible to many, if not all, searchers when searching Google on their smartphones.

Google first tested this more results button in a more limited fashion, but now searchers are seeing this test more often.

Google is always testing new user interfaces.

See more at searchengineland.com…

Do you know where your roofing company lands on the search engine results page? Get a FREE SEO Analysis and find out where you rank and how we can help you connect with more people who are searching for roofers. Stop letting your competition beat you and contact Roofing Contractor marketing today!

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Choosing the right Marketing Agency for your Roofing Company

Like all business decisions, you should carefully consider who you are going to hire to handle your digital marketing. Digital marketing has the power to level your business up to the next level if done correctly but if it’s done incorrectly you could be wasting money. There are good digital marketing companies, bad digital marketing companies, and companies that just aren’t a good fit for your business. So how do you sort through and determine if you are hiring the best company? Just like when you tell your potential clients to vet the roofers that come knocking on their doors you need to vet the marketing companies!

The best way to choose the right company is to first spend some time doing a little preliminary research. Look at their website, do they have referrals, do they seem like they have an understanding of your industry and know your market? If you feel comfortable after doing the preliminary research then you need to ask them some questions. You can meet them in person or talk on the phone but you need to go through this interview process. After that first interview process, you should be feeling comfortable and confident that they can handle your roofing companies digital marketing.

If you are planning on using Pay Per Click advertising as apart of your digital marketing strategy these are some good questions to ask the experts to make sure they know what they are doing before they waste your ad spend.

30 questions to ask that so-called PPC ‘expert’ before hiring him/her

 

 

When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test.

The following are a variety of questions and their answers from major search and e-commerce sites like Google, Amazon and Bing. Use them to ask any “expert” you may be interested in hiring to help you with PPC, content and remarketing.

Google AdWords questions to ask your PPC expert

1. How will you manage the Google Quality Score?

Google’s Quality Score is based on three things: keyword, ad text and landing page relevance. To maintain the highest score possible, it’s best to use fewer keywords and use smaller, targeted ad groups. That way, we can write more targeted copy that will more likely find its niche. PPC experts should be very familiar with Quality Scores, how they work and how to improve yours. (And sometimes, you may not want to focus on Quality Score.)

2. Can you explain how the Google auction works?

The auction process goes like this:

When a user enters a search, AdWords pulls all the ads whose keywords match that particular search.
From the ads, any that aren’t eligible, such as ads that target a different country or have been disapproved, will be ignored.
From the ads remaining, only those with a high enough Ad Rank will show results.
It’s a crucial stage of your campaign, so make sure anyone involved with it knows the process and how to get the most out of it.

3. How does Ad Rank affect cost per click (CPC)

When it comes to CPC (the actual amount you’re charged per click), the most you will end up paying is the minimum amount required to hold your ad position. In the Search Network, ads that appear above the search results generally have a higher CPC than those that appear below the results.

Read the full list at searchengineland.com

Don’t fall for a bad marketing company or one that doesn’t fit with your company. At Roofing contractor Marketing we understand the ins-and-outs of the roofing industry. If you are ready to interview us click here to contact us today.

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The Mobile Version of your Website has ALWAYS Been Important. Now even more so.

Has it ever happened to you, you were looking for a business on the go and found their website only to find that it’s impossible to navigate? Maybe you thought, I will look at this later and forgot about it, or maybe you just gave up on looking altogether. It is no secret that mobile web traffic has been on the rise for years now. As almost the entire planets population is now walking around with tiny computers in their pockets your website better be optimized for mobile.

It has been critical from a user-experience standpoint for a while now that your website looks good and is easy to navigate on mobile but it is becoming even more crucial now that Google is pushing their “Mobile-First Indexing”. If your site isn’t optimized for mobile you may lose some ranking.

Google begins rolling out mobile-first indexing to more sites

Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console.

Google has announced that it has begun the process of rolling out the mobile-first indexing to more sites. This rollout is only for sites that “follow the best practices for mobile-first indexing,” Google said.

This is the first time Google has confirmed it is moving a large number of sites to this mobile-first indexing process. Google did tell us last October that a limited number of sites had been moved over. But this Google announcement makes it sound like the process of mobile-first indexing on a larger scale has already begun.

Google did say it will notify webmasters/site owners that their sites are migrated to the mobile-first indexing process via messages in the Google Search Console. Here is a screen shot of a notification:

Read the whole story at searchengineland.com…

 

Now is the always the best time to make sure that your website is fully optimized, and we make it easy. Get a free SEO Analysis now and see how your website is currently ranking and to see how we can make it rank better.

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