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Are Lead Opportunities Worth Spending Money on a Roofing PPC Campaign?

How A Roofing SEO Company Can Drive Traffic To Bring You Customers

The PPC (Pay per Click) ad model is typically designed to help marketers and business owners gain revenue in exchange for their ads. Since this type of ad model will require you to pay each time a possible client clicks on your ads, you have to make sure that those clicks have a good chance of turning into real leads and clients.


Lead opportunities imply that your main goal is to get leads from your ad campaigns. However, since a PPC campaign requires you to pay for each lead, conversions are also extremely important, since simply finding leads will not guarantee that you’ll get the ROI you were hoping for to cover the expenses of your ad campaign and help you increase your profits.


When it comes to PPC, lead opportunities are great for certain businesses, especially those that can make sure their clients won’t run away after clicking through to their landing page. So if you want to spend money on ro a PPC campaign, it’s important not only to find keywords associated with search terms that only people looking to actually buy roofing services would use, but also to focus on making your website or landing page as presentable, enticing and informative as possible, so that you can easily convince your leads to contact you and ask for your roof repair, replacement or maintenance services.  There are many to choose from, when looking for a roofing SEO company to help you grow your business, so be sure to look at their reviews when determining their level of service.

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Understanding the Benefits of Telemarketing for Roofers – Can Telemarketing Work in the Roofing Industry?

Grow Your Business With A SEO Marketing Firm

You don’t normally get a call from a telemarketer asking you if you need roof repair or if you’d like to replace your shingles before selling your home. However, most roofers don’t know the fact that telemarketing actually works quite well when used in the roofing industry.


Telemarketing is the process of having call center employees call a list of prospects on the phone and try to sell them a specific service – in this case, your roofing services. Understanding the benefits of telemarketing for roofers is easy enough:


  1. You get in touch with your client base directly.
  2. You can practice your sales pitch with a wide variety of scripts, and then check the feedback to see which ones did the best.
  3. By using telemarketing, you can get more clients on a regular basis.
  4. People will likely call your service or inquire about it even just to ask for advice.


While telemarketing is not necessarily the main type of promotion technique that roofers use, it can certainly pay off. And if you actually want to get ahead of your competitors in the local roofing industry, get more clients, expand your business and make a lot of money, telemarketing will definitely help you out with that.  For more Marketing techniques and services, see

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What Makes a Successful Roofing Website and How Should You Go About Creating One?

SEO For Roofers Website Traffic

A roofing website has to be simple and to the point. It has to cater both to people who use online websites often and those who only go online once in a while to check their social media feed or their horoscopes.


The thing about roofing is that it’s a service that appeals to all, but that no one really looks for unless they actually have a need to get their roof patched up or replaced. As a result, your website has to be ready to provide them with precisely what they need, including:


  • Details about your services and what you specialize in;
  • Clear and straightforward information about your license and insurance policy;
  • Pricing and warranty related details;
  • Reviews and recommendations, as well as photos of your past work and a list of satisfied customers;
  • Your contact details, so people can get in touch with you as easily and as quickly as possible.


If you want your own SEO-optimized, beautifully designed, modern roofing website, consider contacting a professional developer and SEO for roofers expert. Working together, they can ensure that all the technical aspects work properly and that your new website is not only appealing to your customers, but can also be optimized according to the latest guidelines for onsite SEO.

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What Should You Consider When Making a Roofing Marketing Plan?

Roofing Contractor Marketing Plan

Online marketing is the future of marketing even for roofing contractors. While all roofing  services are brick and mortar businesses, it’s important for them to keep up with the times. If you’re a roofer, you’ll therefore find that the following tips about putting together your marketing plan will really come in handy over time:


  • Who buys your services? Unlike someone who sells digital products over the internet, you’re selling a service that typically can’t be bought from too far away. You need to, therefore, make sure that your SEO and marketing campaign is focused on local searches, rather than national or global ones.  Businesses such as Roofing Contractor Marketing provide services that get your company noticed.
  • People who look up roofers online are searching for real life individuals, and not just a company name or brand. You have to create your online image in such a way that it will be friendly and relatable, and that people can feel comfortable about approaching you, either by calling, chatting with you online, writing an email or physically visiting your business’ headquarters.
  • Finally, it’s important to create the right mix between digital and offline promotional techniques. While an online presence is necessary for roofers, combining it with TV and local newspaper ads will help you widen your scope and reach a greater number of prospects.

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Can Positive Social Media Reviews Make an Impact on Your Roofing Business?

Couple Reading Positive Roofing SEO Reviews

The roofing industry has transformed these days a lot when you compare it to what you could find on the market a few decades ago. Now, with the power of the internet, even the least experienced roofer can get a website and promote themselves to become the most popular roofing professional in the city.


This is precisely why it’s so important for roofers to have an online presence – even if all they do is add their business to the local map or create a small profile in an online directory outlining their services.  The roofing SEO range of services that are available prove to be very beneficial to the growth of a roofing business.


What your online presence does is enable people to talk about you – and this is where your skills as a roofer will be most recognized.


Forums and review sites, as well as maps and various specialty directories can provide you with an opportunity to promote your business and tell people about your services. If you get a review, the fact that it’s positive or carries with it a rating equal or more than 3.5 to 4 out of 5 stars, you’ll find people will already start to take an interest in your business.


Just like a viral app or video, the popularity of your roofing service can skyrocket almost overnight simply because a few of your clients decided to promote your excellent services and recommend you to a lot of people.

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