There is a lot of talk about engagement on social media. While it isn’t something that all businesses do, engagement can be a very important element that will bring you closer to your audience and prospects, and earn you their trust.
Imagine visiting a Facebook page where you don’t really see any responses to comments, and the company that owns the page seems to only provide some basic information without really engaging their audience. Now think of a Facebook page filled with ideas and spontaneous posts from company representatives, as well as huge dialogues held in the comments between representatives and clients, and sections that are filled with surveys and contests, well-organized and always made to be engaging.
The difference is striking, and most people will not hesitate to stick around the second company, while only spending a few seconds on the page of the first one.
This simple reason is why engagement is so powerful. It brings customers, prospects and company representatives together in a more exciting and interesting setting, and it melts away the boundaries between them all, so everyone is free to discuss things in a friendly community.
If you want to build a community that respects you and comes to you with their problems, instead of just getting a customer here and there, then using engagement in your social media campaigns will be extremely important. So hire some of the best roofing SEO services available to get your engagement with your community up and productive.