A lot of people these days use laptops and smartphones to find just about any kind of service you can think of. According to a recent survey, almost 70% of people actually just use their mobile devices to shop online, rather than opting for newspapers or even online ads accessed through a computer or a laptop.
This big shift towards digital content has roofing professionals a little confused, since many of them were used to promoting their businesses through conventional means for decades. However, if you want to keep up you simply have to consider some form of digital marketing and search engine optimization (SEO) in order to promote your business properly.
Local SEO makes sure that your business gains recognition on the internet and has a solid online presence. If you want to make sure that people actually find your ads and online content, which will point them back to your website, roofing blog or social media account, you will need the help of a professional roofing SEO company.
Instead of letting you deal with the heavy lifting of SEO, an accomplished SEO company will do everything for you, including devising a sound, locally targeted SEO keyword strategy, creating SEO content, improving your onsite SEO elements and tracking the analytics of your business to adjust the plan as needed. With their help, your roofing business will get more clients than ever, and your profits will soar.