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Online Business Promotion Practices: Why Do Bad Reviews harm Your Business?

roofing reviews customer satisfaction

Bad reviews can appear almost out of nowhere sometimes. Your business might be growing steadily, when a streak of unexpected happenings might lead to some mistakes or poor decisions that will leave some of your customers unsatisfied. Alternatively, it’s possible for bad reviews to originate from situations where your competitors might try to play dirty and get an upper hand by creating fake reviews about your company and present the need for a roofing SEO company that can help you rank your business.


In each case, bad reviews are bad news. Your business thrives and grows because customers keep coming back and new clients keep appearing. Bad reviews can easily get in the way of that. When a prospect reads a negative review about your company online, they will think twice about visiting your shop or ordering one of your products on the internet. The same happens if even a loyal customer reads something bad about you. They might start looking for another seller.


As such, it’s very important to address bad reviews, show that you’re willing to fix any mistakes, and prove that fake bad reviews are wrong by presenting your customers with the reality of the situation. By responding to negative reviews as quickly as possible, you can ensure that your company will not suffer as a result of false claims and a few mistakes that ultimately don’t say anything about the true quality of your products and services.

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Why You Should Make Volunteering Part of Your Marketing Plan

roofing contractor volunteer marketing

Establishing a recognizable brand image is no longer the only goal that companies, small and large alike, need to attain to be really successful – modern audiences prefer brands that are also involved in the life of their communities. Volunteerism has therefore become more than an activity to help local communities (though it is unarguably the most important goal of any volunteer activity), but also a powerful tool to reach out to your customers. Here are some of the ways that volunteer work can help with your marketing efforts:

  • Giving back to your community – if you have a business that relies on local customers, you surely own your success to your community. Volunteer work is like thanking your community for your success and it is a rewarding experience on its own;
  • A way to engage your partners and consumers and to get to know each other – involving your customers and business partners into your volunteer work is an excellent opportunity to get to know them personally and to add a personal touch to your brand;
  • Promoting your volunteer efforts – you can let your community about your volunteering activity through an article in your local newspaper, through a press release or by announcing it on social media and on your website. Use the activity to help with your marketing effort, but don’t brag – a modest and humorous announcement will surely get you new customers.  Look to Roofing Contractor Marketing at for all your website marketing services.

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Why You Should Be Collecting Leads’ Emails

Tactics Strategy Email SEO Roofers Marketing

The methods and channels that you can use in your SEO for roofers digital marketing strategy are varied, email marketing being one of the most efficient components of any mix. Email marketing relies on email leads – the people who share their contact information with you and who accept to receive marketing communication from you. Why these leads are so important because they are the people who have already expressed a positive attitude towards your products or services, therefore the people that you can more easily turn into loyal customers.

Building an efficient email list is not very difficult, but it takes time – here are some tips:

  • Identify your ideal customer and your target group – develop an accurate profile of your buyer persona and tailor your email campaign based on what that ideal persona resonates with;
  • Offer your leads something valuable – it does not have to be something of actual material value; it can also be something that solves a problem that your potential clients might be faced with;
  • Keep your leads engaged – make sure to send emails regularly, but not too frequently. Create engaging, interesting and relevant content for your leads, but don’t overdo it – if your emails are too long or if they are sent too frequently, your leads might lose interest and unsubscribe.

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Call Tracking Is the Marketing Tool You Didn’t Know You Needed

Business roofing contractor marketing solutions

Most companies invest lots of money and energy into designing and running online marketing campaigns and they also use lots of metrics to assess the efficiency of their campaigns. While the measurement tools they use provide a very accurate picture of how much the campaign has achieved, they are not suitable for measuring one thing: the number of new clients that turn to the company’s services and product using phone calls. This means that without including the new customers who have become loyal clients as a result of finding your online ads, but who did not click on your ads and did not visit your website, your assessment of the success of your online ads will never be realistic. Fortunately, you can fill in the gap and improve the accuracy of your metrics with call tracking.

Call tracking software solutions work by assigning unique, trackable phone numbers to each of your marketing channels and your incoming calls to allow you to know exactly which ones of the channels that you use are efficient and which are the ones that you should eliminate from your marketing mix. Advanced call tracking solutions can also help you identify the keywords that drive the highest number of calls, thus helping you design a marketing campaign of maximum efficiency.  Talking with Roofing Contractor Marketing for SEO services is a great place to start.

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Tips for Creating More Video Content

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A picture speaks volumes and it is a hundred times true for video content: a short video material, of only a couple of minutes, can be a more convincing tool in your marketing campaign than a thousand ads. In 2019, video materials made up around 80% of all content accessed on the internet and videos are known to generate about 1200% more shares than text content. If you have not used video content in your online SEO roofing marketing campaigns before, here are some tips for you:

  • Use well-formulated titles – make sure they are informative and comprise a maximum of 60 characters (that is the maximum length displayed on video sharing platforms);
  • Add a link to your website – your video description should not be longer than 70 characters and should include the link to your company website;
  • Optimize your videos for mobile devices – smartphones and other mobile devices are today more frequently used for viewing content on the internet. This means that mobile users are an audience that you can’t disregard;
  • Provide a transcript – transcribe your videos and offer the text to your visitors; that way, they can skim through it and decide whether they want to watch your video. Your visitors will appreciate the gesture.

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