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How To Rank Your Roofing Contractor Website

Having a well-design website for your roofing company is an essential step toward business success, but you also need to convince search engines that your website deserves the best ranking. Here are some tips about how to achieve that:

  • Use free tools to appear on local searches – a roofing company is essentially a business that provides services in a specific area, therefore local searches are the most important. Create a local search engine profile for your business – it is free and it will help a lot with the ranking of your website, too;
  • Use the right keywords – knowing how people search for the types of services that you are offering is also very important, so you should familiarize yourself with keyword research tools and you need to include the most popular keywords into your online contents;
  • Reach out to your potential clients through social media – integrating social media presence is another low-cost way to improve the ranking of your roofing website. You can create profiles for your business on various networking platforms, you can create channels for it on video streaming websites – whichever platform you choose, however, there is one thing that is very important and that is continuous activity in the form of new postings and quick responses to the reactions shared by your followers.  Taking the time to do the above will help improve your online presence, however it time is something you do not have, hiring a company for SEO for roofers specifically is something to consider.

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How To Determine Your Digital Marketing Budget To Generate Leads As A Roofing Contractor

SEO Marketing Get More Leads

If you are a roofing contractor looking for more business using online tools, one of the most important things to determine is your budget. If you already have a website that needs some optimization to fare better on search engine results pages, there are many different solutions that you can use – here are some things that you should know about how to budget for them:

  • Free tools – filling your company’s profile for local searches, creating and maintaining social media profiles for your business are energy-intensive activities, but they are free and very efficient, bringing you leads without burdening your budget. If you add these components into your online marketing mix, be prepared that you will need to take permanent care of your profiles – without a continuous presence, your pages might quickly become ineffective;
  • Turning to professionals – hiring an agency to handle your lead-generation campaign for you is another way, but one that will cost you money. The roofing SEO professional that you work with will have a look at the contents on your website and probably suggest some changes to help your site rank higher and will also develop and implement a professionally designed SEO campaign for you. The costs of that campaign depend on the complexity of the project, on how costly the individual components are as well as on the duration of your campaign.

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What Are the Most Important Social Sites for A Roofing Contractor?

roofers social media SEO tools

Using social media platforms for reaching out to potential clients is one of the best decisions that you can make as a roofing contractor, especially if your business is an up and coming one that needs more clients. However, being present on all major platforms would be way too demanding and time-consuming, so choosing the most efficient platforms, the sites that can bring you the leads that you need is very important. Here are some of our top picks:

  • Facebook – the platform has an immense reach and today, every company wants to be present on it. Creating a Facebook profile for your company is easy, the type of contents that you can publish is varied and whatever the composition of your targeted audience, they are likely to be on Facebook, so the platform should be among your top picks;
  • LinkedIn – the platform is mainly for professionals looking for ways to connect with other professionals, but it is also an efficient tool for connecting with clients as well, so you should use it, too.
  • Twitter and Pinterest – these platforms are also very popular, for companies and individuals as well, so your presence on these sites will also bring you valuable leads for sure.

Along with the above techniques implementing quality SEO for roofers can help your business flourish.

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4 Marketing Tips for Roofing Contractors

Helpful SEO tips roofing company marketing

If you are running a roofing business and you are looking for new clients, but you are not sure how to market your services, here are some essential and easy to implement ideas for you:

  • Build a website – most people today look online for the products and services that they need, so if you want to maximize your reach, having your own website is essential. You can start with a simple site, with only a couple of pages on which you introduce your business and share your contact details or you can get a complex site that includes detailed presentations of all your services, testimonials and portfolio pictures, obtain SEO roofing services to promote your website;
  • Be present and active on social media – create a profile for your business on social media websites to establish a direct relationship with your potential clients. Share content frequently, provide advice and reply to any comment that you get – the process will help you establish yourself as a helpful professional;
  • Use local profiles – major search engines provide free tools for businesses to appear on local searches. Fill in your profile – it will also help your website rank higher;
  • Use referral programs – offer discounts to clients who help you get new clients – it is a time-tested way to extend your client base.

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Common Reasons Why You’re Missing Leads From Your Social Media Platforms

Why Missing Leads Customers roofing Marketing Strategy

 

  1. Your offer is not competitive

It is good to establish, right from the beginning, that no matter how well you set up your campaigns, if the offer you are promoting is not competitive, you will throw money out the window. Consumers are much more informed today and careful about spending their money. That is not necessarily because they care more about their money invested, because it is easier for them to find out about the alternatives offers.

So, before you start any campaign on social media, make sure that your offer does not have the following disadvantages:

  • the product or service is of poor quality
  • the product or service is inferior to the competition (functionalities/ attributes etc.)
  • the price is inappropriate compared to the alternative options, or to the value perceived by the customers
  • transportation or availability of the product or service is inconvenient
  1. No customer support

Not all online sales require the guidance of customer support, but its existence conveys confidence and can increase the success rate of campaigns. Even the mere fact of being operative in answering the messages received on your social media pages can make a difference.

  1. Targeting ads is irrelevant

There are men who complain that they constantly receive advertisements for women’s underwear… If you set ads on target audiences that are too general, too specific or misdirected, chances are you will not get the results you want.  If you want great results look to a marketing firm at https://roofingcontractormarketing.com/ for a strategic plan.

 

 

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