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Why Google Is Important For Today’s Businesses

Roofing Contractor Get Found Search Results

Let’s say you look back with satisfaction: you managed to create a good looking presentation website for your business. In addition, you transmit exactly what you want your customers to understand from your message. But is it enough?

In today`s business world, it is not enough. Even the most comprehensive and professionally looking website can turn to be ineffective if you do not take advantage of it as you should. The goal is to reach the first positions in Google results, with as many pages as possible. You can do this by continuous SEO optimization on and off page, but also through other solutions offered by Google.

Google My Business

Google My Business is very important for any local business including Roofing Contractor Marketing. When someone searches for a location, Google Maps usually appears at the top or to the right of the organic results.

If your business isn’t listed on the map, people will not be able to find you. Listing your business on the map is also indicated so that users can choose you, at the expense of your competition, when they are close to your location and urgently need the services you provide.

Google AdWords

Google AdWords is currently one of the most important online advertising tools to bring targeted visitors directly to your site. Google AdWords is the world’s largest online advertising platform. By using it, advertisers attract potential customers to their online business.

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Tips to Drive Visitors to Your Website

website helpful tips roofing contractor tips

The principle objective of any company website is to attract more customers, so here are some great tips about how to drive more traffic to your website in an organic manner that has long-lasting, reliable effects:

  • Use social media – establishing a strong social media presence is a great way to reach out to the members of your target group directly. Create an attractive social media profile for your company and post relevant, shareable content regularly. Also make sure to reply to comments and request sent to you by potential customers in a timely manner – taking too long to reply might ruin your efforts;
  • Don’t neglect on-page SEO – no matter how efficient your strategy to drive traffic to your website from external sources is, if the content of your website is not equally great, your visitors will leave your site very quickly. Start the process by revising your website content to make it relevant and attractive for your visitors, convincing them to stay on your site;
  • Use e-mail marketing – the strategy is not new, but still one of the most efficient tactics available today. Ask for the consent of your visitors to send them marketing content and inform them about your promotions and events via e-mail.  To find marketing help for your company visit

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The Secret Behind Video Marketing

Solutions Video Roofing Contractor Marketing

Video is among the most efficient channels used by marketers today, a tool that engages user attention for the duration of the clip and efficiently creates contact between the marketer and the customer. Here are some secrets to creating high-quality, convincing video materials and to using the materials efficiently:

  • Tell a story – there is no better way to get close to others than to tell a relevant story about yourself. Your story, accompanied with compelling images and graphics, will allow you to connect to your targeted audience and to encourage communication;
  • Raise attention during the first few seconds – you have only about 8 seconds to convince the viewer of your video to continue watching, so use that time wisely. You can use that time to provide an overview of what the rest of the video will contain;
  • Use social media to reach out to more people – social networking platforms are excellent for distributing your video content and for maximizing your reach. Most platforms allow you to customize the group that can see your video, so use that feature, too;
  • Prepare a video that is compelling with the sound off, too – many users view video materials on mute, so use graphics and easy to understand images in your videos.

For help with your online presence, search out the professionals at Roofing Contractor Marketing of Denver.

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Tips to Generate Leads from Google

SEO lead generation for roofers

The term lead is used for the people who have expressed some sort of interest in your products or services and are likely to become your customers, therefore your SEO for roofers lead generation is the important task in any online marketing campaign. Here are some efficient tactics to use:

  • Start with your website – your lead generating efforts will attract visitors to your website, but if the content that they find there is not attractive or relevant for them, they will not convert into customers. Revise your website and make any necessary improvements to make sure that your leads will find what they are looking for when they visit your site;
  • Use lead magnets – the term is used for small gifts offered to your visitors if they agree to provide you their e-mail address. The gifts you offer can be free PDF files that provide help for a problem that the members of your target groups are commonly faced with, they can be e-books or reports, but you can also use contests, coupon codes or promotional offers;
  • Use social media – social networking platforms are great for generating organic leads, by attracting visitors who can become your long-terms customers. Be prepared that establishing a really strong social media presence for your company takes plenty of attention and it does not happen overnight either.

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How Do You Analyze Website Traffic?

Popularity In SEO Roofing Website Traffic

Search engines provide lots of great, valuable and essential data regarding the traffic that a website gets, allowing website owners to evaluate the performance of their site, products, services, their relationship with their customers, points for improvement and many other features. However, these valuable data need to be understood for efficient evaluation – here is what you can find out from your website analytics:

  • Where your traffic is coming from – website analytics provides information about the media channels from which your visits come from, allowing you to direct your campaigns toward those channels;
  • The time your visitors spend on your website – getting visitors who spend only seconds looking at your site is important, but if too many people click on your site, then leave in a couple of seconds, it means that your website fails to provide what those visitors were looking for, so it might be time to revise your contents and acquire roofing SEO services to help with those changes;
  • Page views per session – if your visitors take the time to visit multiple pages on your site, it means that you managed to raise their interest;
  • The composition of your target audience – your metrics will also reveal lots of information about the age, location and preferred language of your visitors, allowing you to customize your campaign to address the preferences of your target group.

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