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Can Social Media Ads Truly Drive Traffic to Your Website?

Roofing SEO Company Social Media Strategy

Depending on how you set them up, social media ads can drive a lot of traffic to your website. These days, social media platforms like Twitter and Facebook focus on far more than just written ads that promote sellers’ websites. You can use targeted video ads and detailed information associated with your followers and possible leads, in order to attract more people.

 

The idea is to set up a small piece of content that attracts the attention of as many people as possible. The content still has to be focused enough to avoid situations where people who are not interested in anything you have to offer stumble upon your website, but loose enough so that as many potentially interested individuals or companies will consider your ad.

 

A well-designed ad can even go viral on social media, and help you profit from the large volume of views that you’ll get. Just think of those viral cat videos and how many millions of leads they could drive, for example, to a business that sells pet food or accessories for pets and animal lovers.

 

The idea is that there is immense untapped potential in social media marketing, and the new ad platforms that social media websites have these days can help you to effectively exploit that potential, while bringing smiles to thousands or even millions of followers who might click on your ads to get to your landing page.  Find some of the best SEO services for roofing at https://roofingcontractormarketing.com/.

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The Advantages of Hiring A Company to Handle Your SEO

Choose SEO Roofing Experts SEO Advantages

A well-developed, carefully implemented SEO campaign can help your company grow and achieve the success that you have worked so hard for. There are two ways to complete such a complex SEO project: you can either assign someone in your own company to learn about the processes involved, to create and launch your campaign or you can hire a specialized company for SEO roofing to handle the process for you. If you choose the latter solution, you will have to pay the fees charged by the provider of SEO services, but you will have lots of great benefits in return – here are some:

  • Improvements for your website – SEO is composed not only of methods used for improving your website’s ranking on search engine results pages, but also on-site optimization, the process of publishing informative, unique, attractive and relevant content on your website. Hiring professionals for your SEO campaign will lead to important improvements of your website architecture and content design;
  • A campaign designed by experienced and knowledgeable specialists – Your SEO company will put all their knowledge and experience into your service and will design a campaign that is efficiently geared toward your target groups and uses the media and the type of online content that resonates with the members of your audience.

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How Pay Per Click Can Help Your Roofing Business

PPC Roofing SEO Steps Help Business

Pay per click advertising, that is, the solution of placing ads on the internet and paying for the placement only when the ads get clicked on by interested internet users, has been around for a long time and is still among the most efficient online marketing tools, one that can be successfully used by roofing businesses, too. Here is how:

  • Determine your budget carefully – while doing that, identify the maximum sum that you can spend on your pay per click campaign and the sum that you allocate for unforeseen situations and variables;
  • Permanently measure your results – one of the benefits of pay per click campaigns is that their effects are instantly measurable. Make sure to monitor the click through rate of your ads (the number of internet users who click on your ads), the conversion rates generated (the number of users who have actually become your customers) as well as the campaign’s quality score;
  • Research keywords – the relevance of the keywords that you use in your PPC ads will determine the price you pay for them as well the efficiency of the entire campaign, so make sure to use the right combination of words and also add terms specific for your location and the area that you want to service.  The steps taken in PPC and other roofing SEO steps are important to the effectiveness of building your clientele.

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Tips for Setting Your Roofing Company Apart from Other Roofers

Do you provide excellent roofing services, offering your vast experience and a professional approach to your clients and you want to distinguish yourself from the other knowledgeable roofers in your area? Here are some tips about how to set your business apart using a mix of marketing techniques:

  • Use pay per click ads – these online ads will be displayed in the top section top of search engine results returned for the keywords of your choice, efficiently directing traffic towards your website, but making you pay only when your ads get clicked, an effective step in SEO roofing results;
  • Use social media – social media networks are nowadays the go-to source of information for many people. Create an attractive profile for your website and keep it active publishing posts frequently, providing help and advice to interested users and communicating directly with your client base;
  • Use company directories – whether you choose online directories or the Yellow Pages, formulate a short description of your services and make sure to add your contact details and your availability as well;
  • Use networking – trade shows and meetings organized for local businesses are great for forging new business relationships. If you don’t feel comfortable mingling with strangers, try to prepare yourself for the first event – you will soon get the hang of it.

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How to Build Online Trust as a Roofer and Improve Your Online Recognition

Building Trust With Online SEO Roofing

The first thing you have to consider when it comes to starting to build online trust and a viable online presence is who your audience might be. You’ll need to create a detailed profile of the people you want to sell your services to – such as focusing mainly on upper and middle class individuals or families who own a house and/or a business, who have an income that allows them to afford your SEO roofing services, and who are typically open to the idea of looking online to find local services like roof repair or replacement.

 

Implied is also the fact that your promotion campaign will have to be locally targeted. Now, in order to do this right, you can’t just simply slap the name of the city or area you operate in on your articles and include general roofing content. You will have to address the specific issues that people are interested in solving – such as the problem of choosing the right type of cool roof for a hot area like Texas or Arizona.

 

Finally, building online trust is done through an interactive online presence. This means you not only create or provide helpful content people can view or read, but you also have to read their feedback (especially on social media) and provide them with answers and the opportunity to discuss their roofing problems with you – both online and face to face.

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