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Is Email Marketing a Good Goal to Pursue for Your Roofing Business?

email marketing roofing company seo management help

A lot of roofers are great at what they do, but when it comes to promoting themselves, they might fail to provide future customers with what they need in order to even find them. If you don’t promote yourself properly, then even people who would normally not hesitate to hire you for a job might go to the competition – either because they have a shinier banner, or because they are better able to convey what their business can help clients with.

 

While owning a website and using an SEO campaign is great for promoting your roofing business, it might not be enough when it comes to roofing SEO management. In many cases, it will merely bring people to your website, but it won’t get them to call you up and ask you for a quote.

 

Email marketing is great for convincing people to perform a certain action, such as clicking through to a page, calling a phone number or downloading a pamphlet or an ebook. Most people won’t do all that if they see a link or number on your page, but they might do it if you provide them with good content and calls to action that resonate with their mindset.

 

Hiring a reliable SEO and online marketing specialist will help you get to the bottom of how to use email marketing in general, as well as how to blend it with your existing marketing methods to promote your roofing business as effectively as possible.

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Blending Traditional Roofing Marketing with Cutting Edge SEO Practices

Roofing SEO Practices Insight

 

As a roofer who may have been in business for more than 20 years, you probably already know what works in terms of traditional marketing. Billboard placements, knocking from door to door and the use of direct mail campaigns, TV ads and newspaper ads can still work very well. However, the problem is that they are time consuming and quite expensive to set up.

 

While cutting down but still using conventional marketing methods is a good idea and it’s sometimes even important for roofers to do, you’ll find that these methods are far more efficient when they are combined with high end technology and the use of cutting edge SEO practices.

 

SEO (search engine optimization) has taken hold as one of the most efficient and affordable methods for businesses to promote themselves online. Because there are so many internet users looking for roofing companies on their laptops and smartphones, you can look up search terms they might use and incorporate them into your content to get better exposure.

 

There are also more complex methods you can use with the help of a marketing specialist. Some of these may include using locally targeted SEO campaigns, setting up and optimizing your Google My Business account, combining SEO and social media marketing, and optimizing your website to be scalable, easy to navigate from any device and search engine-friendly.  For more cutting edge technologies see https://www.roofingcontractormarketing.com/.

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What Are the Top 3 Services in Digital Marketing That Every Roofer Needs?

Top 3 Roofing SEO Marketing Services

Trying to promote your business as the best roofing company in town? These days you can’t really achieve that goal without a sound and solid locally targeted digital marketing campaign. If you want the best results, consider the following top 3 picks for digital marketing services every roofer should know about:

 

  1. Local SEO (search engine optimization) is probably the most important digital marketing method and service that roofing companies need. If you want to promote yourself in an efficient way, you can’t ignore the importance of hiring an SEO specialist for your roofing SEO services, tracking the feedback, searches and clicks your website gets, and using all that insight to create an improved marketing campaign for targeting local and mobile searches in your area.
  2. As mentioned, you might need a website to make your SEO campaign as efficient as possible. SEO works best if you have an actual landing page to promote, and to get a proper website for your roofing business, you will need the services and support of a professional web developer with good knowledge of SEO and web design.
  3. Consider using tools such as Google My Business to have a better grasp over your local marketing campaigns. Google My Business is a tool that enables entrepreneurs to create a unique business profile, track SEO data, generate leads, and much more.

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Is Telemarketing Still a Good Marketing Method in 2021?

Maximize marketing seo method

 

A lot of people believe that, because of the advent of the internet and online marketing, alternative methods such as TV ads and telemarketing are gone from the map. However, that’s far from being true. TV ads are used heavily not just by large companies (as it may have been in the past) but by medium sized successful businesses as well. Telemarketing is still used by a lot of insurance agencies and retailers, and telemarketing campaigns can even be adapted to some smaller businesses, depending on the niches that they want to target.

 

Although telemarketing is more costly than having roofing SEO company and online marketing do the work, it does have a few advantages:

 

  1. Telemarketing is like a more direct and effective version of email marketing, and like email marketing, it has very real and substantial results.
  2. It plays into the emotional realm of selling. Telemarketing campaigns reach people directly and can often be used to convince them to realize that they need a product even if they didn’t know they did.
  3. With a telemarketing campaign you can reach specific demographics of people, rather than stumbling in the dark. This approach makes it possible to create highly targeted campaigns and reach only those people who are actually likely to take interest in and buy your products.

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How Do You Know If a Marketing Company Is Successful in SEO?

Do you consider hiring a marketing company to help you find more clients? One way of doing this is by creating an effective SEO strategy that will make your website easier to find on Google by potential customers.

 

But how do you know that the company you want to hire really knows everything about SEO for roofers and other industries? Here are some ways of finding out:

 

  1. Check Their Portfolio and Compare with Google Search Results

If the marketing company specifies various company names in their portfolio, find out what kind of products/services they sell and try to search for them using the keywords the average user would type in.

 

If you find that company among the first page Google results, you can be sure that the marketing company did a good job and you can trust them.

 

  1. They Can Explain Their Work Process in Simple Words

Many so-called experts hide behind jargons and acronyms to mask their incomplete understanding of the topic. True SEO specialists have no problems translating these terms into everyday words and helping you understand what they plan to do to make your website more visible on Google searches.

 

  1. They Will Not Promise Instant Results

If a marketing company promises that your website will be on the first page of Google search results in a matter of days, do not hire them. SEO strategies take time to show results – at least a few weeks or a month. Trying to hijack the way Google indexes websites (what these “miracle workers” do) will only get your website penalized and mean more work and costs for you to fix the issue.

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