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What Are the Top 3 Services in Digital Marketing That Every Roofer Needs?

Top 3 Roofing SEO Marketing Services

Trying to promote your business as the best roofing company in town? These days you can’t really achieve that goal without a sound and solid locally targeted digital marketing campaign. If you want the best results, consider the following top 3 picks for digital marketing services every roofer should know about:


  1. Local SEO (search engine optimization) is probably the most important digital marketing method and service that roofing companies need. If you want to promote yourself in an efficient way, you can’t ignore the importance of hiring an SEO specialist for your roofing SEO services, tracking the feedback, searches and clicks your website gets, and using all that insight to create an improved marketing campaign for targeting local and mobile searches in your area.
  2. As mentioned, you might need a website to make your SEO campaign as efficient as possible. SEO works best if you have an actual landing page to promote, and to get a proper website for your roofing business, you will need the services and support of a professional web developer with good knowledge of SEO and web design.
  3. Consider using tools such as Google My Business to have a better grasp over your local marketing campaigns. Google My Business is a tool that enables entrepreneurs to create a unique business profile, track SEO data, generate leads, and much more.

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Is Telemarketing Still a Good Marketing Method in 2021?

Maximize marketing seo method


A lot of people believe that, because of the advent of the internet and online marketing, alternative methods such as TV ads and telemarketing are gone from the map. However, that’s far from being true. TV ads are used heavily not just by large companies (as it may have been in the past) but by medium sized successful businesses as well. Telemarketing is still used by a lot of insurance agencies and retailers, and telemarketing campaigns can even be adapted to some smaller businesses, depending on the niches that they want to target.


Although telemarketing is more costly than having roofing SEO company and online marketing do the work, it does have a few advantages:


  1. Telemarketing is like a more direct and effective version of email marketing, and like email marketing, it has very real and substantial results.
  2. It plays into the emotional realm of selling. Telemarketing campaigns reach people directly and can often be used to convince them to realize that they need a product even if they didn’t know they did.
  3. With a telemarketing campaign you can reach specific demographics of people, rather than stumbling in the dark. This approach makes it possible to create highly targeted campaigns and reach only those people who are actually likely to take interest in and buy your products.

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How Do You Know If a Marketing Company Is Successful in SEO?

Do you consider hiring a marketing company to help you find more clients? One way of doing this is by creating an effective SEO strategy that will make your website easier to find on Google by potential customers.


But how do you know that the company you want to hire really knows everything about SEO for roofers and other industries? Here are some ways of finding out:


  1. Check Their Portfolio and Compare with Google Search Results

If the marketing company specifies various company names in their portfolio, find out what kind of products/services they sell and try to search for them using the keywords the average user would type in.


If you find that company among the first page Google results, you can be sure that the marketing company did a good job and you can trust them.


  1. They Can Explain Their Work Process in Simple Words

Many so-called experts hide behind jargons and acronyms to mask their incomplete understanding of the topic. True SEO specialists have no problems translating these terms into everyday words and helping you understand what they plan to do to make your website more visible on Google searches.


  1. They Will Not Promise Instant Results

If a marketing company promises that your website will be on the first page of Google search results in a matter of days, do not hire them. SEO strategies take time to show results – at least a few weeks or a month. Trying to hijack the way Google indexes websites (what these “miracle workers” do) will only get your website penalized and mean more work and costs for you to fix the issue.

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What Are the Top 3 Questions You Should Be Asking a Roofing Marketing Company?


Q&A Top 3 Questions Roofing SEO Marketing Services

Roofing services will always be in demand, and this is why there is such a high competition in this niche. People will always need a roof over their heads, so there are many companies offering their services in this field. In order to stand out among competitors, you need to work with a professional marketing roofing SEO firm to create a smart strategy for your roofing company.


Before you decide to hire a roofing marketing company, you need to ask them 3 key questions:


  1. How Much Experience Do You Have in This Field?

Many marketing agencies adopt a “one-size-fits-all” strategy for businesses in various industries. But a strategy that sells shoes or life insurance does not work for roofing businesses. You must make sure that the marketing company knows how your industry works, understands your target customers and can develop effective strategies to bring you more clients.


One way of finding out about their experience is asking them to show you examples of marketing campaigns for other roofing companies in their portfolio. Another is to ask them industry specific questions, such as how frequently do people repair/replace their roof.


  1. Are You Working with In-House Marketers or Contractors?

In some cases, marketing companies subcontract work to freelancers and independent contractors. While this is not a bad thing per se, there are more chances for communication channels to break down and get something different from what you wanted in terms of target audience, tone of voice and branding.


  1. Can You Also Do My SEO?

Professional marketing companies offer SEO (search engine optimization) services. SEO is a cost-effective method of ranking high on Google, as compared to paying for ads. A smart marketing campaign will attempt to attract both paid and organic (free) traffic to your website.

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The Importance of Having an Updated Google My Business Account

importance SEO roofers update my business

Having a business profile is great, but even with a free profile provided by Google, you won’t have much control over the image and marketing performance of your business on the world wide web. The Google My Business tool was developed specifically for that, so you can effectively boost your business profile’s visibility.


As customers and leads engage with your business profile, you can use your My Business tool to engage with them by enabling direct messages and alerts. You can also use the tool to track real time information about your business and find out all the important details that make your business unique and is some of the best SEO for roofers. Additionally, Google My Business enables you to perform locally targeted SEO to ensure that your business can attract more local customers and you can start making a lot of money.


Keeping track of analytics, reviews and vital insight from customers will help your business grow and improve, and your Google My Business profile is the gateway to achieving that outcome. As such, it is extremely important to keep your profile active and use it to engage with your customers, track down reviews and engage as much and as transparently as possible, so you can enhance your business’ ability to keep track of customers’ needs and also improve its online reputation in the long run.

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