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Do you Need a Marketing Company Specific to Roofing?

Good Idea Incorporate SEO Roofing Industry

The main challenges for companies nowadays are marketing and sales, and roofing companies make no exception. To meet these challenges, roofers should look for marketing SEO roofing companies with experience in the roofing industry, in order to meet specific challenges.

People need relevant information about roofing services and products, they are interested in complete information about technology, lifespan, technical characteristics, opinions of those who have already purchased, maintenance instructions, comparisons between different types of roofing etc. .

“I don’t sell anything online, why would I need internet marketing?”

This is a fairly common bias among roofing companies. The answer is simple. Even if you do not sell anything online, you still need digital marketing, because nowadays every decision to buy, including a new roof system or roofing materials, is influenced by online searches. People want to know more about a product or service before they buy it, and if you are not in the search results, you are missing out on many opportunities to promote your products (or services) and sell them.

The benefits of Internet marketing for small businesses:

  • You will find new customers from different online platforms
  • You will position yourself in front of the competition
  • You will get to know your customers better (their need, their preferences)


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4 Marketing Tips for Roofing Contractors

Helpful SEO tips roofing company marketing

If you are running a roofing business and you are looking for new clients, but you are not sure how to market your services, here are some essential and easy to implement ideas for you:

  • Build a website – most people today look online for the products and services that they need, so if you want to maximize your reach, having your own website is essential. You can start with a simple site, with only a couple of pages on which you introduce your business and share your contact details or you can get a complex site that includes detailed presentations of all your services, testimonials and portfolio pictures, obtain SEO roofing services to promote your website;
  • Be present and active on social media – create a profile for your business on social media websites to establish a direct relationship with your potential clients. Share content frequently, provide advice and reply to any comment that you get – the process will help you establish yourself as a helpful professional;
  • Use local profiles – major search engines provide free tools for businesses to appear on local searches. Fill in your profile – it will also help your website rank higher;
  • Use referral programs – offer discounts to clients who help you get new clients – it is a time-tested way to extend your client base.

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5 Tips When Canvassing Neighborhoods

quick tips seo roofing

For both experienced and new roofing sales teams, knocking on doors may not be the nicest experience, especially if there is pressure on them to produce results. Canvassing the neighborhood goes hand-in-hand with tracking potential leads and open the gate for new deals, so if you want to be successful, you should keep in mind these following tips:

  1. Clear up information cluttering up your data

Nowadays, technology help us collect most of the information we need, but you must refine the data you are working with, customizing it to your sales style, or encourage a different approach.

  1. Maximize the potential of your sales team

Know your sales people and make sure to assign them tasks that play to the strengths, because this way you maximize their potential and, ultimately, their success.

  1. Make sure your sales people are prepared with all the information needed, before walking up to a house.

Remember that efficiency comes from the work done in a certain amount of time (and we are talking here about quality work!).  Refining the collected information can help you squeeze potential out of your sales people, which will increase the quality of the services your business provides.  To achieve the best SEO roofing results and get leads hire a professional team of people for your marketing needs.

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3 Ways You Can Improve Your Local SEO Rank

SEO Rank Roofing Services Ranking

If your business operates on a local level, rather than providing your services to nationwide or global audiences, your roofing SEO services efforts should also be concentrated locally. Fortunately, there are lots of great and easy ways to reach out to your local customer base – here are some:

  • Use a Google My Business account – the solution provided by Google to local businesses is free and offers you exactly what you need: more visibility on the search engine for local queries. The right account configuration will put your business automatically on Google Maps and will allow you to add your logo and to receive ratings from your customers;
  • Optimize your website for voice searches – the rapid development of smartphone functionalities is also changing the way we search for products and services, one of these changes being the growing popularity of voice searches. However, to tap into these possibilities, you need to make changes on your websites – people tend to use longer phrases for voice searches, so you should use more long-tail keywords on your site, too;
  • Make your website responsive – another change that has come with the development of mobile phones and that you should address, too is your website’s suitability for being accessed through mobile devices.

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What Your Web Images Say About Your Company

Roofing Contractor Web Design Marketing

Do you know the main difference between a successful and an unsuccessful online business? No company has huge budgets for online ads, right from the beginning of their activity. A large team is not a guarantee for success either.  In reality, things are much simpler.

Recent studies show that for 90% of websites, what really makes the difference is their design. So, the graphic identity, the visual aspect of your business is what makes or breaks the first impression, that’s why it’s best to hire a company like Roofing Contractor Marketing for professional results in design and marketing.

Every day, imagine that dozens of potential customers see a product on your site. But how many other such products exist in the online environment? What is the thing that makes your product more special than others? Why customers should choose it?

Your web image reflects your business, products and services offered. In the eyes of visitors, a good image makes you a reliable professional.

The website is most often the first contact between your business and the customers. This means that what they see will create the image of your business inside their mind. Many businesses lose more customers than they attract because of the mediocre image of their website.

Therefore, if you want to make your business grow, work with a web design specialist and improve your online identity, to project an image of success..


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