SEO experts can help a lot of business owners promote their products and services more efficiently by boosting their online presence. Just think of your online presence as your reputation and image. If you set up an attractive sign in front of your business HQ, outlining your services and telling people why your company is such a great choice, you’ll get a lot of calls from people who want to hire you for a job.
Similarly, if your roofing service has ads all over town and you also promote yourself through referrals, you’ll get a lot more clients than someone who just has a sign.
In the digital age, however, whoever has a greater online presence wins. Remember that more people shop online than ever before, and younger individuals will trust a YouTube video or an online article a lot more than a sign they see at the edge of the road – which they probably weren’t paying attention to, since they were on their phones at that time anyway…
The SEO roofing professionals will make sure that next time your potential clients check their phones, it’ll be your ad, your search engine description and your website that they’ll find. Aside from laser-targeted local searches, they can also help you out with highly efficient content marketing camapigns and fully optimized SEO websites that will ensure a strong and long lasting online presence.
No matter what the world says, when it comes to your business`s image in the online environment, the most important factor is to have a website! We say this because the purpose of any online marketing campaign is to redirect to your site as many visitors as possible, with the hope that some of them will turn into customers.
But this is not the only reason why a website is more important than any other online property.
Social Media may cease to exist
Even if this is unlikely to happen too soon, the social media concept may change. For example, there is the possibility that, in the future, social networks will turn from free services into paid services.
The website is your property
A website can be moved or used as you please, and no one can impose you rules on how to manage it. You can host it on any server you want and even if social networks would be gone by tomorrow, your site will remain where you left it today.
SEO refers to a search engine optimization process which aims to increase the quality and quantity of traffic on a site through results on different search engines.
To understand the SEO concept, let`s take a closer look at some aspects:
Traffic quality. You can attract visitors from different corners of the world, but if they come to your site because Google has informed them that you are a resource for Apple computers when you are actually a farmer selling apples, it does not mean you get high quality traffic. You must do your best to attract visitors who are really interested in your products and services. It’s best to target local results when doing SEO roofing optimization and other types of services provided locally.
Traffic amount. The better the site is ranked, the more customers it will attract.
Organic results. Google Adwords is a significant part of SERP pages. Organic traffic is any traffic you do not have to pay for.
Indexing and accessibility
You MAY have the best content in the world, the best audience and even traffic that comes from all sorts of places like social media and other references. But if search engines cannot access, scan and index your site properly, none of these aspects would be of any relevance to SEO.
Site speed and performance
Users will be more satisfied with their experience and will appreciate the content of the site if it does not make them cringe into exasperation because of a slow loading process.
The year was 400 B.C. Phil just finished putting the finishing touches on his new invention. It was a piece of Yak intestine, about a foot long, that when tied around his bison ear moccasin helped keep the shoes snug and secure on his feet. One thousand years later they called it a shoelace.
Phil knew he had something of value. Something he could trade for things he needed, like fresh food, water or a beard trimmer. He just needed to get the word out.
For thousands of years marketing has been the number one challenge for businesses. To sell your roofing services, you need to know how to bring your message to the local market and it will cost you something to do so.
Twenty years ago, roofing companies would think nothing of spending upwards of $50,000 a year on a single yellow page ad. You could easily spend twice that in a local newspaper. Radio and TV, still an effective means to market today, have rates that really have not changed much in two decades. So why do so many roofing company owners think that because it’s “the internet” it should be cheap or even free?
Good marketing and advertising for your roofing company costs money. If you are not ready to spend at least 5% of your revenue on marketing you don’t have a real business (and it should really be closer to 10%). In this digital age there are many ways to target your messaging. Social media, SEO, digital ads, YouTube and countless others. The wonderful thing is, unlike traditional media, your ability to see the data and track your ROI.
With all these options to market your roofing business in the digital world, it can get confusing. Consider using a digital agency like RCM that can help guide you in this essential aspect of your business. You know the roofing business, we know the business of roofing contractor marketing.
You’ve started your own roofing company and had someone build a great roofing website. Next you need to find a way for customers to know you’re there, but you don’t have a lot of marketing dollars.
A daunting task awaits you. How do you get found when competing with thousands of other roofers?
There are a lot of things you can do that are free but…take time. You are probably aware of a number of them. You can post regularly on the appropriate social sites such as Facebook, Instagram, Pinterest, LinkedIn and so on.
Did you know that you can SEO your own roofing company website? If you are not afraid of getting into the back end of your site, we have some simple pointers that are the first steps to getting found in the Search Engines.
Google Is The Biggest Player
Most of our clients have over 90% of organic clicks to their website come from Google, so we optimize for Google. Google likes several basic things:
Lots Of Content
Optimized Meta Data
While many folks say they like a “Clean Website” and like to keep the content on their websites brief and the pictures and videos extensive, Google likes words. They like lots of words that talk about the products or services you provide. You need to give Google those roofing keywords.
So, the first thing you need to do is find out how people search for roofing companies is your target area. SEO companies like us have tools that we pay for to provide lists of appropriate keywords that people use to search. Most companies do not want to invest in that type of software. A simple way to build a roofing keyword list is to search for roofing companies in your town and see what Google suggests below the search line. You can also go to the bottom of the page and see the ‘Searches relate to’ section. Then search with those terms and build a list of top words that people use to search for your industry or company.
For example, if I search for ‘hybrid batteries’ the related searches include:
Lots Of Content
Companies that provide roofing SEO services, like Roofing Contractor Marketing, can invest in products that help us to write great content that is robust enough to compete for the front page real estate in Google. We see competitors for our clients with 1000 to 1800 words on a page they are trying to rank. The issue for most companies is that they need to market effectively and succinctly to the customer.
How can you get all these words on the page and not turn-off a prospective client? Put the content below the fold, i.e. keep the well-designed user experience at the top of the page and then add a section just before the footer to include several paragraphs with the relevant, rich content to give Google the verbiage they need to know what your company is all about.
Optimized Meta Data
Meta Data is just a fancy word that tells Google and the other Search Engines what is most important on the page.
The first place that Google looks is at the Title Tag. So, if you want to get found for your Company Name, put that in the title tag. Your website will have an area that relates to SEO and will give you a place to put the title tag for every page. If you are trying to sell Used Hybrid Batteries Online, then that would be the first part of your title tag.
The Second place Google looks at is the Meta Description. This is usually next to the Title Tag area on the website. Each page has a Title Tag and a Meta Description. The Meta Description is the brief sentences that show up below the website url in your search results. Make the description brief, captivating, and include you most important keywords.
An example for a company selling hybrid batteries might be:
XYZ can save you money with competitively priced refurbished hybrid car batteries. We specialize in Toyota Prius, Honda Batteries and the best replacement battery options..
The Third place Google looks is at your headers. At the top of the page, include an H1 tag that includes one of your most important keywords. Then before each of you paragraphs include an H2 or H3 with secondary keywords.
In years past, companies would fill their pages with keywords and repeat the most important keywords on the page many times. Google doesn’t like that anymore. Google likes to see well-written natural content and the spiders that crawl your website will pick up all of the relevant keywords throughout the page. If you are selling your roofing company services and want to mention all of the important brands you install, you would not need to say ‘Owens Corning Asphalt Shingles, GAF Asphalt Shingles, Tamko Asphalt Shingles and so on. You can mention all your brands and then talk about the Asphalt Shingles elsewhere on the page. The Search Engines can put the pieces together for you. The point is, write well and write naturally.
These suggestions are just the beginning of good website optimization. There are many other steps that those of us in the industry do to optimize a site. If you find this too overwhelming, we are happy to review your site and let you know what needs to be done to your website to give you the best shot at getting found by the Search Engines.