If you are searching for a marketing company for your roofing business, this article is for you. Marketing for roofers is both a complicated science and an art. This article will talk about why it makes sense for a roofing contractor to choose an experienced marketing company that specializes in roofing marketing.

Marketing for roofers is specialized, complex, and requires previous experience. The science and art of marketing include things like your messaging, timing, reputation, visibility on Google, and strong salesmanship when the lead comes. These elements, some science, and some art, all combine for success in a roofing contractor’s marketing strategy.

A good marketing company for roofers must carefully blend the science of marketing with the art of marketing. Let’s look at what these are.

The Science of Marketing for Roofers Includes:

• Everything Google
  • SEO (Search Engine Optimization): This is the science of optimizing your website content and structure. Good roofing SEO will help your site rank higher in search results for important keywords like “roofer near me”.
  • Keyword Research: This is the science of finding the words people are using in your city for roofing services
  • On-page optimization: Is your content well written and integrating important keywords properly?
  • Backlinking: Backlinks signal trust to Google. High-authority backlinks improve your rankings with Google.
  • Google Business Profile: This is an extremely important free profile that Google provides. This needs to be fully optimized. This is where your Google reviews are displayed also.
  • Pay Per Click Campaigns: Pay Per Click Ads Campaigns are complicated to execute. Google offers “Done for You” campaigns but they are not at the level of execution required to be successful in a competitive environment. You need an expert to do a professional roofing pay-per-click campaign.
  • Local Services Ads Campaign: The Google Guaranteed Local Services Ads program is highlighted at the top of the page for roofing searches. It is valuable real estate for roofing contractors. Success in this area requires strong optimization across the entire Google ecosystem, a strong review portfolio, and attention to budgeting and keeping your Certificate of Insurance up to date.
• Website Pages, Site Structure, and Functionality
  • User Experience (UX): UX is the process of building your website so it is easy to navigate, loads quickly, and functions well on all devices (Desktop, mobile, tablet).
  • Mobile-Friendly Design: A large percentage of online searches for roofing companies happen on a mobile device of some sort. Your website needs to adjust and present your offers on a smaller screen.
  • Clear Calls to Action: Tell visitors what you want them to do. For a roofing contractor, this means calling for a free inspection or scheduling an appointment with a form submission. You need to ask for the action.
• Reviews Volume: Reviews are critical to your long-term success. The largest, most successful contractors online are also leaders in reviews.  Positive reviews on Google, Anges List, Yelp,  and others build trust with potential customers.
• Directories and Citations: NAP (Name, Address, Phone Number) consistency across online directories like Yellow Pages, HomeAdvisor, and industry-specific sites like Owens Corning, GAF, etc is crucial for local SEO. Make sure it is all consistent for maximum benefit.

The Art of Marketing for Roofing Contractors Includes:

• Branding: Building a brand is huge for roofing companies. Trust is very important in the roofing business and a big brand emotes trust very quickly. People trust things they are familiar with. Building a brand doesn’t happen overnight.  This is an ongoing effort that takes years. There are several basics that every contractor should implement to build their brand. Many of these basics are found in the most traditional of locations – that includes truck wraps, and yard signs. and traditional media like outdoor billboards, radio ads, and TV spots.
• Messaging:
  • Clear and Concise: Your messaging, which includes website copy, brochures, and more, needs to be clear and concise.  People do not have time to decipher complex messages. Present your good offer and services in straightforward language that people want.
  • Benefit Oriented:  Focus on how your roofing services benefit the homeowners. Address the problems they are facing head-on ( leaking roof, hail damage, missing shingles) and demonstrate how you can take care of this issue.
• Visuals: Take a lot of pictures and videos! Using your images and videos helps customers understand what you do and they see you in person taking care of the work. Showcase completed work, and feature happy customers you work with.
  
• Ad Copy: Compelling ad copy grabs attention and entices action. Highlight unique selling points that you offer. Use strong verbs and action-oriented language.
• Ad Placement and Timing: Target the right audience on the right platform. This is an art form but it is also highly scientific. Research is required to find the proper places and messaging to hit your target, but the words you choose to entice action are the art form.
  • Retargeting: People need to see or hear a message multiple times before taking action. This goes back to the value of brand building. If a person sees your ad multiple times, they become familiar with your company brand. Retargeting allows you to show your ad multiple times to users who previously interacted in some way with your brand, keeping your brand top of mind when the time comes to make the call.
• Non-Digital Brand Marketing: Traditional media like postcards, flyers, truck wraps, yard signs, and more, can be very effective for targeting specific neighborhoods and building your brand.
  • Truck Wraps: This is self-explanatory and common in the roofing business. This is your mobile billboard.
  • Postcards and Flyers: Target mailers with specific offers and promotions can reach targeted homeowners at the perfect time after a storm.
  • Yard Signs: More billboards – your yard sign is an ad for your business. Make it jump!
  • Billboards: This is just an option for long-term brand building. Billboards get seen. If your billboard matches your yard signs, your brand is extending and growing.
  • Radio & TV: While expensive, radio and TV still pack a punch when implemented properly and with a long-term plan for building your brand.

Marketing Company for Roofers: A roofing marketing company will employ many of the tactics listed above.  They will already understand your business and have the experience to know what steps to take. The marketing mix is a careful blending of these elements that leads to success. Some contractors need to do these on their own initially since it is not cheap to hire a professional marketing agency to execute your plan. But if your roofing company is at the place where you need to take it to the next level, a marketing company for roofers might be the right choice to consider.

Call Roofing Contractor Marketing for a Free Initial Marketing Consultation

 

 

Pay-per-click (PPC) advertising is a vital component of digital marketing for businesses. One industry that greatly benefits from PPC is roofing companies. The roofing industry is highly competitive, making it difficult for companies to stand out without a well-executed marketing strategy. In this blog post, we will explore the benefits of PPC advertising for roofing companies.

Targeted Advertising

PPC advertising allows you to target specific demographics, keywords, and geographic locations. This means that your roofing company can show up in search results only for people who live in your service area, have shown interest in roofing through their search history, and who fit within your target age or gender range. This targeted approach ensures that your advertising dollars are spent on reaching people who are more likely to become customers.

Immediate Results

One of the greatest benefits of PPC is its speed – you can begin seeing results immediately, which is essential in the roofing industry where leads are often time-sensitive. With PPC ads, your roofing company will immediately be visible to potential customers in search engines, social media, and other relevant websites. This immediate visibility will help you generate leads and potential customers for your business.

Cost-effective Advertising

PPC advertising is cost-effective in comparison to other forms of advertising. You only pay when someone clicks on your ad, meaning you only pay for those interested in your services. You can also set a daily budget that fits your company’s advertising goals and budget. This flexibility allows you to maximize your return on investment and get the most out of your advertising dollar.

Measurable Results

PPC advertising provides measurable results that allow you to track your progress over time. This data can be used to make informed decisions about how to optimize your advertising strategy in the future. You can track the number of clicks, impressions, and conversions generated by your PPC ads, letting you know what’s working and what’s not.

Competitive Advantage

In the roofing industry, a competitive advantage is invaluable. PPC advertising gives roofing companies a competitive advantage by allowing them to target potential customers before their competition does. This means that roofing companies can capture leads before their competition has the chance to. Also, since the roofing industry is a highly competitive market, having a solid PPC marketing strategy can help you stand out from the crowd and increase brand awareness.

It’s very evident that PPC advertising is essential for roofing companies. The benefits of targeted advertising, immediate results, cost-effective advertising, measurable results, and competitive advantage make it an invaluable tool in any roofing company’s marketing strategy. With so much competition within the roofing industry, it’s essential to have a solid PPC marketing strategy to stand out from the crowd. By utilizing PPC advertising, roofing companies can generate more leads, increase brand awareness, and stay ahead of their competition.

For an effective Google Ads PPC marketing campaign for 2024, contact us today! https://www.roofingcontractormarketing.com

As a roofing company, you know that your business is an essential part of keeping your clients’ homes safe and secure. However, with the rise of digital technology, having a strong online presence is now equally important. In today’s digital era, businesses need to put in the effort to appear on search engine results pages for their targeted keywords. This is where Search Engine Optimization (SEO) comes in handy. SEO can help your roofing company reach new customers and expand your business. In this blog post, we’ll be discussing SEO strategies that are specifically geared towards roofing companies, allowing you to rise to the top of search engine results pages and boost your online visibility.

 

Conduct a Comprehensive Keyword Research:

Keyword research is the cornerstone of any effective SEO strategy. It involves researching the keywords and phrases that your audience is searching for. When it comes to roofing companies, some examples of potential roofing keywords include “roof repairs,” “roof leak repair,” “shingle repair,” and “roof replacement.” Once you’ve identified the relevant keywords, optimize your on-page content (websites, blog posts, landing pages, etc.) using them. As an example, you can use these keywords in your metadata like title tags, meta descriptions, and header tags.

Optimize Google My Business (GMB) Listing:

Google My Business (GMB) is a free online tool offered by Google. It enables businesses to manage their online presence across Google, including search engine results pages and Google Maps. For roofing companies, it’s critical to optimize your GMB page by adding accurate and up-to-date information such as business name, address, phone number, and hours of operation. Additionally, make sure your business category matches “Roofing Contractor” and ensure that you add photos of your projects. By doing so, you will get better visibility and trust in the eyes of interested customers.

Build High-quality Backlinks:

A backlink is a link from any other website to your website. It’s an essential ranking factor that Google uses to evaluate the relevance and authority of a webpage. The more high-quality backlinks pointing to your website, the more likely you are to rank higher in search engine results pages. As a roofing company, you can get backlinks from trusted roofing directories, local business associations, news outlets, and even local bloggers.

Invest in Local SEO:

Local SEO is the term used to refer to the optimization of a website for location-based searches. With this strategy, you can optimize your web pages for local keywords, such as “roofing contractors in [your city],” “roof repair services in [your city],” and so on. Targeted optimization for local leads will ensure that more people in your area find your website and contact you when searching for roofing-related services.

Regularly Publish Quality Blog Posts:

Blogging is a fantastic way to improve your SEO efforts. By regularly publishing high-quality blog posts, you can share your expertise on roofing-related issues, and create an opportunity to include relevant keywords in your post. For example, you can write blogs on roofing materials, latest trends, or talk about recent projects you completed. By writing in-depth articles, you will improve your website’s visibility, attract new customers, and establish yourself as an authority in the roofing industry.

In conclusion, SEO is an integral part of digital marketing that roofing companies should not overlook. By following the tactics we’ve outlined in this article, you can enhance your online visibility, attract potential customers, and generate more leads. Remember, SEO is a long-term strategy, and it requires consistent effort and patience to see results. So, be proactive, create an effective SEO plan, and execute it with diligence. Over time, you’ll reap the rewards of an optimized website that ranks higher in search engine results pages, bringing more leads and sales to your business. For more information contact Roofing Contractor Marketing today!