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Roofing SEO : Search Engine Optimization from RCM

At RCM, we want to help you start working on your business instead of in it. That’s why we offer data-backed search engine optimization services designed to increase traffic, generate leads, and grow your roofing company, one step at a time. Whether you are a startup or an experienced business owner, we will help you maximize search engine results with a strategy that’s tailored to your business, your city, and your competitors.

Sitting at the intersection of science and art, our internet maximizing process is dynamic and ever-changing, just like the roofing industry. Cutting-edge keyword research tools will point to all the roofing keywords your prospects are searching. Our team of expert copywriters will craft targeted on-page content that ranks high on search engine results pages. Once your roofing website has undergone proper search engine optimization, we will help you maintain your ranking with monthly SEO maintenance and reporting.

Roofing Contractor Marketing teamDigital marketing and local SEO for roofing contractors is as competitive as it gets. The roofing industry is a $56 billion per year business in the United States alone, and there are over 81,000 roofing contractors in the country. To put that in perspective, there are more US roofing companies than worldwide Starbucks and Mcdonald’s combined! You have a lot of competition. Effective internet marketing strategies are critical for roofing companies looking to get noticed online and generate leads.

This is where RCM comes in. We are one of the best digital marketing agencies for local roofing businesses that specialize in SEO for roofers. We can help you craft a 360-degree SEO strategy that generates tangible ROI. An effective SEO strategy has to be transparent, relevant, and engaging, and that’s exactly what you can expect from us.

How Well Do You Rank on Google?

You own a roofing company and you want a high rank on Google. Every business wants this. You need to at least be on page one to generate any leads from Google and you know it. But who do you trust to hire? Most roofing contractors are great at their trade but not so good when it comes to SEO and online lead generation.

The truth is, success in Google ranking is difficult. Anyone who makes it sound simple and fast is not a good SEO. You probably get called or emailed every day by some SEO company telling you they can do it fast and cheap. Beware. Proper SEO is a marathon but it pays the greatest dividends. Search rankings are based on hundreds of factors and are in a constant state of flux. Google makes thousands of algorithm changes per year, many of which go unnoticed.

SEO for Roofers is the foundation of what we do at Roofing Contractor Marketing. It’s THE MOST IMPORTANT THING WE DO. RCM has been doing roofer SEO since 2007 for contractors all across the US. Some of our clients have been with us for over 14 years and they dominate their markets. Ultimately all local roofing SEO is about the roofing lead. Leads generated by strong search engine results are gold and will help you grow your business. Search optimization is more valuable than Pay Per Click, or any other form of marketing for contractors simply because people are growing more and more resistant to advertising. Research shows your prospects ignore ads but trust Google with their eyes closed.

Roofing Company SEO

How Do We Do SEO for Roofing Companies?

Success at roofing SEO requires a very strategic, methodical, and long-term effort. You need to be careful, and precise. Google rewards websites that do what Google wants. Other search engines do this as well but to a lesser extent. If you follow Google’s guidelines, you will rank higher. Giving Google what they want requires expertise, effort, and time. We will not promise you a fast result. More leads are the amalgamation of many factors that work together in concert. We have talked to many roofers over the years who say, “I want leads right away”. That is not how this works. Our goal is to build you a solid Google-friendly, long-term foundation that pays you dividends for years and years to come. Your roofing business deserves the best chance to succeed, and our roofing SEO services will give you that chance.

Our Tried and Tested SEO Process

We have been providing roofing company SEO services and digital marketing campaigns that make your phone ring and bring you more leads like clockwork. Google’s search results are constantly changing, but our process is tried and tested. Our clients have seen great results from our work together and we are excited to see what we can do for you and your business. Your roofing SEO campaign will go through the following process:

The SEO Process

1. Discovery and Analysis

The first step in our process is discovery and analysis where we learn everything we can about you, your business, and your competition. This is where we start to formulate your unique digital marketing strategy.

2. Competitor Research

Google keyword planner search volume is simply not enough. We use our own in-house software to uncover the most valuable keywords for your roofing business and conquer organic search results once and for all.

3. On-Page SEO

Your roofing company’s website needs quality content, appropriate meta descriptions, alt tags, and other on-page optimization factors to rank in organic search results and attract the traffic that you deserve.

4. Technical SEO

Your roofing SEO efforts don’t just revolve around web pages and content. We take a look under the hood of your website to ensure that it is technically sound and optimized for search engine Commercial roofing lead generation experts RCMsuccess.

5. Link Building

Off-page SEO focuses on building valuable inbound links from other websites that basically signal to Google the value and worth of ranking in the search results. Roofing services require a unique link-building strategy that we have perfected over our years in the industry.

6. Local SEO

Your SEO strategy wouldn’t be complete in absence of local SEO optimization. We help you get listed in all the right places and ensure that your NAP (Name, Address, Phone Number) is consistent across the web.

7. Reporting and Refinement

The final step in our process is to track progress, measure results, and continuously refine your roofing SEO strategy to ensure that you are getting the most out of our services. We provide monthly reporting so that you can see the progress that we are making and the results that we are achieving.

At RCM, our SEO team is passionate about what we do and excited to see the impact that our work has on our clients’ businesses. We love helping roofing contractors succeed online and would love to help you too. If you are interested in learning more about our roofing SEO services, we invite you to contact us today.

We Can Spy on Your Competition

RCM team members

Team RCM

With our array of analytic tools, we can see what every one of your competitors is doing with their website and also, what it will take for you to have success. Know this: your competitors want the same thing you do – Top Ranking on Google – so it will be a battle. The competition is fierce. So if you’re serious about this, be prepared to spend valuable money on a long-term commitment. There is no quick fix with SEO for roofing companies. Both Google Maps and organic rankings take time, consistency, and effort.

SEO is an ongoing process that should be included in your marketing budget as part of your monthly expenses. Your roofing business will not improve without it. Just like any other type of marketing, you have to be in it for the long haul if you want to see results. In stark contrast with TV and radio ads, our SEO services for roofing companies are measurable and transparent. We can show you exactly where your money is going and what it’s doing for you. The best part? Your hard-earned money continues to yield an ROI long after the initial investment has been made.


Proven SEO Services: Why are You Not Doing Well on Google?

Your current roofing business standing with Google and Google Maps is based on the many algorithmic signals your website provides to the Google bots. Your Google search results are determined by many factors. Some of the ranking factor signals are public by Google and many are secret. Google search algorithms are constantly changing. One thing is certain though, search rankings are not static. The most optimal targeted keywords are always changing too based on hundreds of factors. If you have a website that was built 10 years ago, it is highly likely that your website is not compatible with today’s Google search algorithm.

Google Ranking success criteria:
1. How tough is your competition?
2. How strong is your website’s content optimization?
3. How old is your domain?
4. Do you have bad links from a previous SEO company?
5. Do you have good links?
6. Do you have a strong local brand name?
7. Do you have any natural organic traffic?
8. Do you have duplicate content?
9. Do you have proper title tags?
10. Do you have a proper meta description on your pages?
11. Do you have proper page speed optimization?

These are just a few items to give you a sense of the complexity of real roofing SEO.

Search Engine Optimization Experience Matters

The good news for you is that most roofing websites, social media marketing efforts, and SEO are not exactly on target. Most web designers have no clue about roofing SEO strategies. They might understand “call to action”, logo design, or website design basics, but understand nothing really significant about SEO for Roofing Contractors.

It’s like asking a plumber to install a roof. Who does that? These are two completely different trades and specialties. DO NOT HAVE YOUR ROOFING WEBMASTER DO YOUR SEO. These are two different brains and skill-sets.

Who Do You Trust to Do Your SEO?

Roofing businesses are a very specific trade. While many roofers offer other services besides roofing, the core business is roofing installations. This is what people search for – “roofing company near me” or hundreds of other combinations of roofing keywords. The best SEO companies or digital marketing companies to talk to first would be those who specialize in your specific roofing trade. A roofing marketing company already understands your unique challenges and opportunities as a roofing company. If they are good, they are very interested in driving leads and sales, just like you are.SEO benefits roofing company help Ranking for keywords that do not convert into leads and sales is of no value. Potential customers can be hidden in keyword research pockets that only a specialized roofing SEO digital marketing agency like RCM knows how to find.

Check out how they are doing for a few of their clients. The proof is in the pudding as they say (whatever that means!)

Proven SEO Strategies for Measurable Growth

Roofing Contractor Marketing has been studying Google for 15 years.

Our methods for success are constantly evolving as Google evolves. The way we will optimize your website for search engines today is very different than years ago. Our competitive analysis looks at different metrics now. Our SEO methods are considered white hat, meaning everything we do is what Google prefers websites to do. Keyword research, on-page SEO, and off-page SEO are all required for success today. Content has always been king, but now it is more important than ever.

To have success with Google, you need to know what they want. Google wants to deliver valuable accurate content to the searcher. There is no shortcut – just understanding. They will penalize websites that use Black Hat SEO link-building methods. Black hat SEO is what you get with companies that promise fast results at cheap rates. With cheap shady Black Hat SEO, you get what you pay for – but even worse, you endanger your long-term business potential. Google algorithms are very good at finding these unethical strategies.

Bad Reputations in the SEO World – Just Like Roofing!

The SEO Agency world has a similar reputation as the roofing industry. It’s not good. The reasons for shady characters are the same in both businesses. No real qualifications to get into the business. Slick-talking salespeople sell uneducated people their blind item offering. If you are being promised the world, be wary.

Roofing Websites Role in Good SEO

To rank in Google as a roofing company, you will need to do a lot of work. The competition is fierce. Many of your competitors have hired SEO companies, like RCM, to be aggressive in getting their roofing company ranked in the local google search results. Your roofing website needs to be designed with SEO in mind.

SEO is much more than just your website. It is not uncommon for an owner of a roofing company to assume that if their website looks good, they are done with internet marketing. But really, the website is just the start. It’s “the decking”, not the roof, so to speak. You won’t have a great roofing job completed with bad decking underneath – you get the point. The website is just the foundation, but it plays a critical role.

Website design is important too as it reflects your brand and it is the pivot point on which all the SEO efforts depend. So you need good web designers for your website’s good looks but usually, it’s just for good looks. Good SEO needs much more than that. Remember this too – web designers are NOT SEO experts. They may tell you they know SEO but SEO is a completely different expertise.

The Importance of Google My Business – Google Business Profile

Your Google Business Profile is an extremely important part of your online marketing strategy and your local SEO. Your GMB listing gives Google the information it uses for your critical Google maps listing and Google reviews. Google is rapidly expanding this feature and you should be aware of what you need to manage. RCM does this for our clients as well. One of the most critical ranking factors in showing up in the local 3 pack is your location. Google takes into consideration the proximity of your business when a keyword search is conducted, so the closer a business is to the person doing the search, the better chance you have of showing up.

Your Roofing GMB includes:
  • Google Maps
  • Google Reviews
  • Google Review Replies
  • Prominent Name Address and Phone Info
  • Products listings
  • Services listings
  • Areas You Serve
  • Highlighted posts
  • Photo Gallery
  • Free Website
  • Access to Local Service Ads
  • Notifications of changes
  • Google Ads access
  • Google Analytics on organic traffic to your GMB

Each one of these bullets listed above could be a seminar topic at the International Roofing Expo. Google has these items inside the GMB with a specific purpose. Those businesses that maximize this free service can stand to reap tremendous rewards. SEO is involved extensively inside the Google My Business listing as well. It’s the language Google understands and you need to speak it. Or at least hire someone like RCM to maximize this Google Local opportunity for you.

Reputation Management and Google Reviews

Google reviews are the gold standard of valuable reviews. It’s the first thing you see in the Maps 3 pack. Your average score can be the difference between lots of leads and no leads. Your reputation management efforts will pay great dividends for years to come. Pay bonuses, and encourage all your employees to ask for a review.

Google Guaranteed – Local Service Ads

The Local Service Ads category is relatively new. These are the three boxes you see at the top of a search result. Getting involved requires you to submit paperwork to Google that verifies your business ownership and background. Google Local Services Ads operate differently than regular Google Ads. Google Local Services ads are pay per lead – not pay per click. Pay per lead is much more valuable than pay per click. The challenge is Google serves your ads when it feels like it. You can’t ask them to display your ad with any specific regularity. This can be frustrating to a roofing operator. They are nice leads when you get them, but you can not steer the campaign.

Website Content Is Important

Google reads words. Google can not understand pictures. Search engines like Google look for words that match the search query. The goal Google has is to provide great content to the searcher. Great content is content that delivers the most relevant, meaningful, authoritative, and trusted information. Giving Google this type of content is not easy to do – especially when you are a local roofing company. What can you really talk about as a local roofing company?

Optimized content is our job. We know how to write content that Google finds to be valuable and that they will place in the organic searches. Writing about roof repair on a roofing web page may seem mundane to most, but the value Google assigns is what matters. As content marketers, this is what we understand. This is called on-page optimization. Well-optimized content doesn’t appear unnatural – or stuffed with roofing keyword sentences.

How Important is Social Media?

Social media serves a specific purpose when it comes to roofing companies. It is most often used to “Build a Brand” Social media marketing is the intentional effort to drive business through paid social media campaigns. Strategies for roofers in social media include offering free roofs for needy homeowners, for example. Social media efforts work best when the business is passionate about the cause.

Great Social Media Example

One of our long-term clients in the Dallas Fort Worth area has built a wonderful social media presence with their Roofs for Vets program. It was driven by their strong personal desire to help needy veterans. They love it and it helps build their local brand. Social media does not necessarily directly drive leads, however, it can build your brand in a good way. If you want leads, Google drives leads.

Organic Searches on Mobile Devices

Google looks different on your phone. There is less space for Google to display things so the user experience is totally different. The results pages are stacked vertically, so lots of ads are featured very prominently. As a user, you have to scroll down to get past the ads – we all do it. This is an important consideration. How does Google display your business when someone searches for your name? You do have some control over this if you know what you are doing.

rcm potential clients

Your website should also look different on a phone. Mobile-friendly versions of your website should automatically be delivered with a properly built website.

Technical SEO

There is a lot of minutiae we will not go into here on this page because it’s technical and might seem like we are showing off or talking over your head. SEO geeks love to talk about this stuff but most other people shake their heads and say “Go do what you do – just get me ranked” We get it.

Our job is to help you grow your business, not teach you SEO. Off-Page SEO is part of the technical side of SEO. This involves finding link opportunities, citation management, blog post strategies, or analyzing your website’s traffic in Google analytics for hidden opportunities, and many other opportunities for advantage.

As you can see, there is a lot to learn for Local Roofing SEO. It is a lot of non-stop work, but it’s the only way your site will show up on the search engines.

Natural Results vs Paid Ads

Do a little research and you will quickly find that most people only look at the Top 3 organic results on Google or any other search engine. Look at your own behavior when searching on Google. If you don’t like the results, you rephrase your search. But you rarely go to page two…right? There’s a lot of research that proves this point. You MUST get to the top of the natural results if you want internet leads. Online marketing from RCM can get the job done for you.

For those not familiar with “Natural Results” or “Organic Results”, these are the results listings that begin on a plain white background, below the results marked “Ads by Google”, which are paid results. These are the “real” results we all know are the best. Not the paid spots on the top and bottom, but the main body of the page where the Top Organic Results are listed.

Why Trust RCM to Do Your SEO Management?

RCM is a roofing vertical specialty SEO agency. We are roofing marketing specialists. We have been doing this for over 14 years. There is a deep knowledge of the roofing industry with us. Our team has been together for many years so each person you interact with understands what you’re talking about – we get roofing but we also get local SEO.

RCM uses White Hat SEO strategies. From the initial strategy session to years down the road, the team at RCM will take your business seriously and with careful attention. We will keep you up to date on a regular basis as your website progresses on its path up in Google. Our best clients look long-term and seek a marketing partner they can trust now and into the future. Our long and strong relationships are the foundation of our business.

Here’s our Call To Action:

Call us for our free offer. RCM offers a FREE analysis of your website and your market. This review will tell you how you stack up against your competition. We will also identify problem issues that will hold you back and how we can fix them. It’s free knowledge with no obligation. Call us at 888-474-7276.

SEO Campaigns

Roofing SEO campaigns can include several different targets. Many roofing contractors serve many cities. Each city is its own campaign and requires a specific campaign. For each campaign, we will need to optimize your website on different pages. The results pages and potential conversion rates for each target will be different – requiring slightly different tactics for success.

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website or a web page (such as a blog) from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

The higher a site appears in the search results list, the more visitors it will likely receive from the search engine. A complete roofer marketing SEO plan may target different kinds of search, including different cities, keywords, image searches, local searches, video searches (video marketing), and industry-specific vertical search engines. This gives your website a web presence and keyword rankings on many sites for maximum benefit to you.

Ultimately, as an Internet marketing strategy, great SEO strives for a complete search-engine-optimized website that is better than your competition and more trusted by Google. When fully initiated, your website’s traffic and conversion rates should improve dramatically with time. Optimizing a website primarily involves maximizing its on-page SEO, link building, HTML code, and associated coding to both increases its relevance for the Google algorithm of specific keywords and remove barriers to the indexing activities of search engines.

Frequently Asked Questions


Roofing SEO is the process of optimizing a page of content on a roofing company website or other listings so a search engine will index the page at the highest possible ranking. Local SEO services for roofing companies help to increase website traffic by targeting keywords related to the company’s products and/or services within a specific geographic area. Search engines index pages and use algorithms to determine which pages are most relevant for given keywords. Are you ready to make your phone ring?


The best way to analyze an SEO company is to check out some of their clients. If their clients are doing well, they are likely a good SEO company. Roofing SEO services are not all the same, however. Some focus on getting a website to rank highly for general keywords while others may focus on specific areas such as local SEO or video SEO. Make sure the company you choose can provide results in the area that is most important to you.


As a business owner, you will want your website optimized for your desired keywords. This can include many pages of your website. You will also want your Google My Business listing optimized. Search engines use these listings to provide relevant results to searchers. Your roofing business should also be listed in as many online directories as possible. These listings provide credibility to your business and help it to rank higher in search results. Roofing contractor SEO services can help you to get your website and listings optimized for the best results.


The value your SEO company provides is in lead generation. Over time, your internet leads ROI should exceed your SEO investment. While some roofing companies take search engines lightly, others understand the importance of ranking highly for relevant keywords. Consider your company’s goals and budget when making a decision about whether or not to invest in roofing SEO services. Getting your web pages high up on search rankings can result in more traffic and more leads for your roofing company. It’s an investment worth considering and one that stands the test of time because it’s evergreen. Search engines like Google are not going anywhere and will continue to be the best source of quality leads for years to come.


Yes. Your Google My Business listing should be optimized. There are many areas inside your GMB that should be developed by your SEO company. Whether that’s roof repair, roof replacement, or any other type of roofing keyword, your Google Business Profile service page should include those keywords. If you have photos, they should also be optimized with your target keywords. Google uses these listings to provide relevant results to searchers for all types of roofing jobs.


Yes. This is the ultimate goal of all SEO efforts. When your listings appear high in the search results you have a greater chance of a lead. Quality content, meta description, amazing service page visuals and alt tags, all aid in ranking your roofing website and company listings.


This is a common question with no easy answer. It all depends on the competition in your area and how well you have optimized your website and listings. Generally speaking, it will take 3-6 months to see results from an SEO campaign. SEO services for roofing companies are not a one-time event. They are an ongoing effort to improve your website and online listings.


SEO is an evergreen marketing strategy. As long as people are searching for roofing contractors online, you will want to maintain your SEO efforts. You can always adjust your strategy as needed, but a well-optimized website will continue to generate leads for years to come.


The truth is in the numbers. A quality SEO company will show you past results and case studies. If they are not getting results for their clients, they will not stay in business for very long. The proof is in the pudding when it comes to roofing SEO.

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