Roofing Marketing Based on Proven Strategies – Not Checklists.
Welcome to Roofing Contractor Marketing. We have been the preferred Roofing Marketing Agency for over fifteen years. We are a one-source, one-call solution for everything related to your online marketing. If improvement on Google is important to you, we would be a good fit for you.
Our goal with every client is to deliver tangible ROI through proven digital marketing strategies, using the latest technologies and platforms. This will improve your website’s search engine rankings, streamline your lead capture process, and increase your online visibility. In other words, we use the Internet to allow you to work on your business, instead of in it. We aim to make you the number one option across your service areas. It’s that simple.
RCM has been helping roofing contractors build their roofing marketing plans since 2007. Some of our clients have been with us for over 14 years. They stay because we are good at what we do and we are trusted, reliable, transparent, and long-term partners. Most roofers have been burned by over-hyped promises of a shooting star to wealth – but our best clients know marketing and competing against other roofing contractors is a battle, earned every month over the long course that wins the game.
Many marketing agencies will tell you what they think you want to hear in order to get your business. But we believe in being honest and transparent with our clients from the beginning – even if it means losing a project. Our process is designed to help you understand what goes into a modern, effective digital marketing strategy for roofing companies and how we can help you achieve your specific goals. We can help you have success online. A powerful Roofing Marketing Plan will be built just for you, customized for your success. Do you have a marketing plan? Most roofers do not.
Long-Term Roofing Marketing Success Online
Our marketing agency can help you build a long-term successful presence online. Your digital marketing effort is not a race, it is a marathon. If you are looking for a quick hit (buying leads), we are not for you. Do you want to build a successful roofing business that generates strong revenue each year? Then let’s talk.
Google: The most influential part of your marketing
Facebook is fine, but it won’t drive as many great contacts as Google can. RCM is not anti-Facebook. We buy ads on Facebook all the time. But Google “searchers” are at the bottom of the sales funnel – the most valuable place to be. So we focus there first and foremost. What is your local marketing effort on Google? Most roofing contractors do not have a plan specific to Google – but they should. Our SEO services are the most important part of what we do for roofers – it is the cornerstone. And we are very good at it. As a traditional digital roofing marketing agency, we will develop your proven roofing marketing plan to help you acquire new customers and grow your business.
Digital Marketing Services For Your Roofing Business
Your website should be your best salesman. Digital marketing services will help you get traffic to your website, but what happens when they land there? Advertising campaigns would be useless without roofing contractor websites that close the deal. Our award-winning web design and development team will ensure your website is optimized for conversions and that your visitors have a seamless experience from start to finish. Are you ready to increase brand awareness and start generating leads that turn into sales? Our roofing marketing pros are here to help.
Search Engine Optimization
Search engine optimization for any roofing company is complex and ever-changing, but our team of experts is up for the challenge. Most roofing SEO companies would have you believe that SEO is a secret sauce. It’s not. It is a process that takes time, dedication, and effort. Local SEO is the most effective way to increase your website’s visibility in Google’s search engine results pages (SERPs). Our team of experts will help you optimize your website and content for both on-page and off-page SEO so you can rank higher, generate more traffic, and convert more leads.
Google Business Profile
The home services industry is one of the most competitive online. So how do you make sure your roofing company stands out from the crowd? Google Search results and Google Maps are the two most powerful platforms for a roofing company to be visible on. Google My Business (GMB) is your free listing that appears in both. We help roofers optimize their GMB profiles for maximum visibility and lead generation. This FREE listing on Google gives you the chance to showcase your business, online reviews, products, and services to potential customers in your area who are searching for roofers online. Optimizing your GMB profile is one of the best things you can do for your business.
Local businesses live and die by their online reviews. In the home services industry, roofing companies are no different. Your digital strategy would be incomplete without a plan for reputation management. In the age of online reviews, your business’s reputation is more important than ever. Our marketing team helps you attract prospective customers like clockwork, by monitoring reviews and feedback across the web and responding quickly to address any concerns.
Pay Per Click Google Ads
Pay-per-click advertising is one of the quickest, most effective ways to generate leads and sales for your roofing company. Our team of PPC experts will work with you to create and manage a pay per click advertising campaign that is tailored to your budget and goals. We use data-driven strategies to ensure your Google ads are seen by the right people at the right time so you can get the most out of your investment. Are you ready to experience business growth on a whole new level?
Radio and TV Ads
We are the preferred digital marketing company for the roofing industry, but that doesn’t mean we don’t know a thing or two about traditional marketing methods. Radio and TV advertising are still effective ways to reach your target audience, and our team can produce high-quality, creative ads that get results. Digital marketing companies focus on data-based online methods, but we understand that a well-rounded marketing effort uses multiple channels to reach your customers. Reach out to discuss your advertising campaign, starting today.
Did you know that over 70% of your customers check your business’s social platforms before they decide to do business with you? Social media is one of the most powerful tools in your marketing arsenal, that can help you connect with your target audience, build relationships, and grow your business. Our team of social media experts will help you create and implement a strategy that gets results. We’ll help you choose the right platforms, create engaging content, and grow your following so you can take your business to the next level. At the very least, your page should be up to date, accurate, and have engaging content.
Google Ads, custom websites, content marketing, TV, direct mail, local SEO, and social media sites, can be very overwhelming. To make matters worse, the landscape of marketing is always changing. It’s hard to keep up, let alone be an expert in all of it while figuring out appropriate marketing costs for the sake of your bottom line. You need a plan that ties everything together and actually works. And that’s exactly what our marketing consulting services provide. We are one of the oldest and most established specialized roofing marketing agencies in the US. We take the time to understand your business, your goals, and your customers so we can create a customized marketing plan that gets results.
We Are Google-centric
Google is the primary research tool for all Americans. They don’t go to Facebook to find a local company. They don’t go to Yelp to find a roofer! People go to Google first for contractors. If you need someone to help you fix a problem, you go to Google.
Google is always developing new products that you need to maximize to get more action.
Digital Marketing for Roofers To-Do list:
- Google Business Profile listing maximized
- Great reviews on Google – and lot’s of them
- Google Maps Optimization
- SEO for organic ranking
- Local Service Ads “Pay Per Lead” campaign
- Get Google Guaranteed Badge
- Paid Google Ads “Pay Per Click” Campaign
- Google Display Ads Campaign
- Analysis of your Google Search Console
- Website Page Speed Analysis and Optimization
This list is just a short description of some opportunities that need to be worked on non-stop. Every one of these bullet points can make you money when executed properly. This is what we do at RCM. We do roofing websites and other marketing support, but all of these are designed to convert a Google searcher to call your roofing company.
Your digital marketing campaign is extremely important. This is what we do. We help your roofing company build a cutting-edge online marketing attack to drive business.
Digital Marketing For Your Roofing Business
Since 2007 RCM has helped roofers compete online – so we have been around a while. “We’ve seen a thing or two”. Our team knows what works and what does not. We also are continuously testing new strategies and tactics. RCM is on the leading edge of innovation because it’s required to stay on top.
A complete strategy includes a well-designed and built website, outstanding optimized content, Local Service Ads, a high volume of reviews, pay-per-click, Social Media, and other media to drive inbound leads. You have a million choices to piece your plan together and it’s all pretty confusing. As your marketing partner, our role is to make it simple for you so you can sell more roofs.
We help roofing contractors win online. RCM is a roofing marketing company that is highly specialized in local market lead strategies for roofing contractors. This includes all things Google, like Google Maps, Google My Business, local roofing SEO, video marketing, roofing directories, driving website visitors, pay-per-click ads, and analyzing your website’s traffic for continual improvement and success. We help you get more leads from your website.
Custom Digital Roofing Strategy
RCM will develop a custom comprehensive roofing marketing strategy for lead generation and execute that strategy for you every year. Since 2007, Roofing Contractor Marketing has been a roofing industry leader and innovator in roofing marketing, roofing websites, Pay Per Click campaigns, Reputation Management, and now, Local Service Ads.
Roofing contractors often contact us to get started after hearing us speak at roofing shows and through word of mouth. It starts with a call to us and a strategy session to meet the team and design your plan.
Marketing for Roofing Requires Ongoing Effort and Expertise
If you want to generate inbound leads from your website, RCM can help. Your greatest roofing marketing challenge is keeping up with all the changes. This is hard for us and impossible for a business owner. Building a complete online marketing presence requires careful daily execution and experience to do it right.
Why We Get Hired
RCM provides Full Service Roofing Marketing Experts who develop and execute your marketing plans for you. We have hired all the experts so you only need to hire us for your marketing efforts.
We Have Your Roofer Marketing Manager Right Here
You can have your entire roofing marketing plan underway with your own roofing marketing director. Roofing web designs, Search Engine Optimization, Google My Business optimization, reputation enhancement and so much more. RCM is ready to help you get strategic solutions in place for your marketing attack. We get it all organized and executed.
1. Roofing SEO
Roofing Contractor Marketing provides the initial building blocks to generate more roofing leads and long-term search engine results. SEO is a difficult, competitive business. It requires careful planning, careful execution, and patience to earn a high rank for organic searches. We have clients that have been with us for many years and that has paid off for them. Our track record of keyword rankings can be demonstrated in our strategy session call talk with us.
Strong rankings for roofing companies are usually very competitive. To get found in searches you need to have excellent SEO strategies, including both on-page optimizations, off-page SEO, targeted meta descriptions, title tags, engaging content, and good quality links to your website from roofing directories and others. Websites that deliver quality information tend to do well in search. Google Analytics will give us the data we need to improve search rankings, map listings, and more to find the potential customers you need from your SEO campaign. Local roofing SEO, when executed properly can help you grow your business.
Search Engine Optimization
Your SEO campaign will be complicated. There are many moving parts. To start, we will conduct an SEO audit and competitive analysis. We will conduct research to discover your most valuable keywords with our keyword planner.
SEO Analysis – What is required for success?
We will also analyze the current strength of your website. Do you have onsite SEO and roofing keywords? Do you have proper meta descriptions?
These are the easy things to spot.
– Our competitor analysis will show you the strength of your competition.
– Finally, to build our strategy for you to win, we will utilize the Keyword Planner.
This keyword research will tell us the best organic searches with the most volume. We will also develop good-quality content to match our keyword targets. Keyword research is the foundation for your website’s content. It’s also how we will judge our search engine results.
Using our roofing SEO white hat best practices we have clients ranking on page one of Google—from big cities to small, from Denver to Dallas and beyond. RCM is deeply rooted in the roofing industry, we know how to get roofing SEO results for your roofing company and how critical the Internet is to your lead generation. As a Roofing Marketing Company, our very strong record of top-ranking successes can be demonstrated to you in real-time.
2. Roofing Website
Do you like your roofing website? Probably not. Strong roofing websites need engaging content, on-page optimization, and a call to action. Do you get online leads? Your website is important but often times consumers will call you long before reading more than a paragraph of your website. Your website is only one element of importance, as with each passing day consumers shift more and more to many online sources for everything.
Your website needs to have great content. Easy to say, hard to write. Content is the primary factor that search engines use to determine the value of a page. Few people remember roofing company names. So you need your company to show up when people are doing a generic local roofing search. Top roofing websites have great search results and they quickly demonstrate that the company is professional, well-run, and trustworthy.
Keywords rankings and great reviews are critical for your online success, where consumers are on guard against the “shady roofers” famous for ripping people off. This is a real challenge for the roofing industry. Most prospects who search roofing websites will want your website’s content to show that you are legitimate and trustworthy.
Free Website Audit
We have the experience and a vast portfolio of roofing websites that show we know how to build powerful websites for roofing companies. Our web developers incorporate several critical components into your optimized website, including conversion rate optimization, quality content, meta descriptions, title tags, google analytics to analyze ranking factors and much more for the long-term and short-term success. It all starts with a free website audit. Give us a call to learn more about our roofing websites and how we can help your company dominate your market.
Social Media Marketing
RCM helps busy roofing contractors build, organize and maintain an active and interesting presence on the major social media marketing sites – including Facebook, Google My Business, Twitter, Instagram, and LinkedIn. We take the burden of posting something of value to your social network. We help you build your social network and we manage your social media marketing every day. Learn more here about Roofing Social Media Marketing from RCM and how we can help you complete your internet marketing strategy.
Commercial Roofing Leads Execution
RCM can help you grow your commercial roofing business. We offer the “Whole Package” for this part of your business. Commercial roofing lead generation includes Inbound (Google) and Outbound (Cold Calling) marketing tactics. Commercial roofing leads need to be developed. A critical portion of this is through outreach, proactive, old school, human interaction. If you are interested in talking to us about this for your company, call us today to see if your target area is available and learn the details.
Digital Marketing for Roofing Contractors
Digital marketing is primary to your online presence and long-term company growth. A really good roofer marketing plan is not too complicated but it requires daily attention, monitoring, optimization, and hands-on experience.
One call to RCM will do all this for you. We can manage the complete marketing tactics and strategy for roofing contractors to succeed on the internet. Our team can help you with Website designs, reputation management, Facebook ads, paid ad campaigns, search engine rank improvement, social media strategy execution plus many other tactical options like video marketing, radio, and tv campaigns, logos, jingles, and more.
Roofing Business Marketing Agency That Breeds Results
Our process is simple: we listen to our clients, learn about your business and market, ask a ton of questions, research the competition, and then put together a comprehensive plan. After that, we get to work and begin executing the plan. Our roofing marketing agency is built for results with experienced professionals in every field of marketing. We will develop a marketing system tailored to your specific business and market.
The key to our success is experience and focus. Our team has a combined 50 years of experience in roofing marketing. We are focused on one thing only: helping roofing contractors succeed online. This is what we live, breathe, and eat every day. Our process looks like this:
- Free Consultation and Website Audit
- Comprehensive Marketing Plan
- Implementation and Execution
- Reporting and Monitoring
- Adjustments and Refinements
Don’t wait any longer, call us today for your free consultation.
Meet the RCM Team
Our offices are located in Denver Colorado. RCM’s in-house web developers, SEO experts, project managers, and account managers all share the same location. Your account is personal to us and we take great care to deliver the results you need to grow your roofing business. We work with some of the most successful roofing contractors in the USA. Many can be found on the Top 100 Roofing Companies list in Roofing Contractor Magazine.
Most roofing contractors we talk with are not pleased with companies like Home Advisor, Angie’s List, and others. They have tried a lot of companies already. Marketing success today is really all about getting in front of the buyers who are searching on Google. This is done with an engaging and well-optimized website, a completely optimized Google My Business listing, lots and lots of great reviews, SEO strategies, and super-efficient paid ad campaigns. Your marketing efforts in these areas will help you build trust with your customers and Google.
Ultimately it is all about the roofing lead. Your online marketing campaigns and the leads generated will help you grow to that next level you have targeted and generate the needed leads, whether residential roofing leads or commercial roofing leads for your roofing company.
Frequently Asked Questions
Q: What makes you different from other roofing marketing agencies?
A: There are a few things, actually. First, we only work with roofing contractors. We understand your market and we understand your customers. Second, we are a full-service agency which means we can do everything you need to succeed online – from website design to lead generation campaigns. Third, we are experienced. We have been in business since 2007 and we have helped hundreds of roofing contractors grow their businesses. Our proven online marketing campaigns will help you generate more leads and grow your business.
Q: What is the difference between SEO and SEM?
A: SEO is “Search Engine Optimization” and it refers to the SEO services and techniques used to improve the ranking of your website in the search engines. SEM is “Search Engine Marketing” and it refers to the techniques used to generate traffic from the search engines through paid advertising.
Q: What is your roofing SEO success rate?
A: We are very successful at ranking our clients’ websites in the search engines. Our techniques are white hat and we follow all of Google’s guidelines. We have a proven track record of successful campaigns throughout the roofing industry.
Q: How much does roofing SEO cost?
A: Unfortunately, there is no easy answer to this question. The cost of SEO depends on a number of factors, including the competition for your keywords, the current state of your website, and your goals. Contact us and we will be happy to provide you with a custom quote for your roofing SEO campaign.
Q: How long does it take to see results from roofing SEO?
A: The time frame for seeing results from SEO can vary depending on the competition for your keywords and the current state of your website. In general, however, you should expect to see results within 3-6 months.
Q: What is included in your roofing SEO package?
A: Our roofing SEO packages include everything you need to succeed online. We will optimize your website for the search engines, build high-quality backlinks, create and optimize your Google My Business/Google Business Profile listing, and much more. Contact us today for a custom quote.
Q: Do you offer pay-per-click (PPC) services?
A: Yes, we offer pay-per-click (PPC) services as part of our SEM package. Our PPC campaigns are designed to generate leads and sales for your roofing business. Contact us today for a custom quote.
Q: What is the difference between a lead and a sale?
A: A lead is a potential customer who has expressed interest in your roofing services. A sale is a customer who has purchased your roofing services.
Q: What is a lead generation campaign?
A: A lead generation campaign is a marketing campaign designed to generate leads for your business. Our lead generation campaigns are designed to generate quality leads that are interested in your roofing services.
Q: What is included in your lead generation campaign?
A: Very few roofing SEO companies offer the level of service that we do. Our lead generation campaigns are designed to generate quality leads that are interested in your roofing services. We will create a custom campaign for your business that includes everything you need to succeed, from website design to lead capture forms.
Q: What digital marketing for roofers services do you offer?
A: We offer a wide range of digital marketing for roofers services, including SEO, SEM, lead generation campaigns, and much more. Contact us today for a custom quote.
Q: Do you work with other roofing companies in the same service areas?
A: No, we only work with one roofing company in each service area. This allows us to focus our attention on your success and helps to ensure that you are the dominant roofing company in your market.
Q: What makes you different from other SEO companies?
A: We are a traditional roofing marketing agency with a focus on results. Our marketing services range from SEO services, Website design, and pay-per-click advertising with Google ads all the way to offline marketing like print, radio, and TV commercials. Our focus is on getting you results that grow your business.
Q: Why do I need a team of experts?
A: You need a team of experts because SEO is constantly changing. A single marketing professional can’t possibly wear many hats. With RCM you get a marketing team well versed in SEO, web design, lead generation, and all other aspects of marketing for roofing clients. This team will work together to create a cohesive marketing strategy that generates results. We are your dedicated, cost-effective marketing partner.
Q: Is email marketing effective for roofing companies?
A: Email marketing can be highly effective for roofing companies and should normally be a part of your marketing system. What happens when a prospect signs up on your newsletter or website? They are added to your email list and start receiving timely messages with valuable information. This helps keep your company at the forefront of their minds. Our email marketing campaigns are designed to generate leads and sales for your business. Contact us today for a custom quote.
Q: What is internet marketing?
A: Internet marketing for roofing clients is the process of promoting your roofing business online. This can be done through various means, including SEO, SEM, lead generation campaigns, and much more.
Q: Do I need internal marketing teams for SEO services?
A: No, you don’t need internal marketing teams for SEO services. Our marketing agency can handle all aspects of your SEO campaign, from website design to lead capture forms. We don’t just cater to small businesses either. Regardless of your size or budget, we can create a custom digital marketing campaign that fits your needs.