Roofing Contractor Marketing

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Roofing PPC

Pay Per Click Advertising for Roofing Companies

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Embrace the Power of Paid Ads for Roofing Leads

By leveraging the targeted reach and measurability of PPC advertising, you can sign more contracts for roof replacements and stay on budget. Remember, the sooner you start, the sooner you’ll be there to help them rebuild and recover. With a strategic PPC campaign, you can weather any storm and emerge as the leader in your local market.

Roofing Contractor Marketing can help you navigate the intricacies of campaign setup, optimization, and ongoing management, ensuring you maximize your ROI and reach the right homeowners at the right time.

Hailstorms wreak havoc on roofs, leaving homeowners scrambling for reliable contractors. But amidst the chaos, opportunity awaits for roofing businesses like yours. By leveraging Pay-Per-Click (PPC) advertising, RCM can reach homeowners with damaged roofs, just as they’re actively searching Google or Bing for solutions. Roofing advertising works! 

Google Partner banner RCM Team

Why PPC advertising is the Perfect Hailstorm Hero

  • Targeted Reach to specific locations
  • Right Time, Right Message
  • Highly Measurable, tracking traffic, clicks, calls, and form submissions.
  • Multiple Channels, Google, Bing, Facebook, Instagram, YouTube
  • Competitive Advantage, easy to track the competition or outbid them
  • Quick Set-up and Impact

Paid Digital Ads of All Types for Roofing Contractors

Homeowners are online more than ever, and using many platforms. Our digital roofing ads include:

  • Paid Search Ads. The pay-per-click text ads on Google and Bing.
  • Display Ads. Banner ads on websites that consumers visit.
  • Paid Social Ads. Lifestyle ads on Facebook and Instagram.
  • Retargeting Ads. Ads served up to homeowners that visited your website before.
  • YouTube Video ads. Short video ads on targeted YouTube channels.
  • Performance Max. Google ads across all Google properties with auto-bidding.
  • LSAs. Local Service Ads at the top of Google search with Pay-per-Lead bidding.

Custom Strategies for Each Roofing Contractor

Roofing companies have different services, different expertise, and each market is different. One company may deal with hurricane damage, another may be in a hail alley, and others might focus on aged roofs and wind damage. We craft an Individual Strategy for your roofing company, your goals, your territory, and your budget. We will often suggest that you advertise year-long to maintain your brand awareness level.. 

  • Ad Copy that Converts

    We craft compelling ad copy that speaks directly to homeowners experiencing hail damage; highlighting your expertise in handling storm-related repairs, offer free inspections or consultations, and emphasize your fast and reliable service.

  • Landing Pages Optimized for Action

    Don’t let potential leads fizzle out after clicking your roofing ads. Create dedicated landing pages with clear information about your hail damage services, testimonials from satisfied customers, and easy contact forms.

  • Visual Appeal Matters

    Use high-quality images and videos showcasing your work, especially repairs after hail damage. This builds trust and credibility with potential clients.

  • Local Service Ads (LSAs)

    Don’t forget about Google’s LSA platform. RCM uses these ads to display your business prominently in local search results, making it easy for homeowners to find you when searching for “roofing contractors near me.”

  • Remarketing: Stay Top-of-Mind

    Even if someone doesn’t convert immediately, keep your brand visible by using remarketing campaigns. This retargets users who interacted with your website or ads, reminding them of your services and encouraging them to contact you later.

Return On Investment SEO Roofing Strategy

PPC Roofing ads, a Clear Return on Investment

With Google ads it is easy to prove a solid ROI (Return on Investment). With PPC you only pay when the customer clicks on your ad to visit your website. Each customer journey is different. Some prospects might convert into leads on the first visit. Some might convert on their 5th visit. Homeowners are doing more research than ever. That is why RCM tracks every click and call in the customer’s journey. 

To know what your ROI is requires a little math:

  • If you spend $3,000 per month on Google ads and your cost per click is $20, $3000/$20 = 150 website visitors from the ads.
  • Suppose your average online conversion rate is 10%. Then 15 will set inspections.
  • If your closing ratio on warm leads is 33%, then 5 homeowners sign contracts.
  • If your average profit per job is $3200, then you made $16,000 on a $3,000 ad investment.
  • That is a great ROI and a great Return on Ad Spend.

Beyond the Click: Converting Leads into Customers

PPC advertising is just the first step. You already know that follow-up is just as important. Please ensure a smooth conversion process by:

Responding promptly to inquiries

Be the first to answer questions and concerns, demonstrating your responsiveness and commitment to customer service.

Offering clear and competitive pricing

Transparency builds trust. Provide clear estimates and explain the value you offer compared to competitors.

Building relationships

Go beyond just a transaction. Offer helpful information, answer questions beyond your immediate service, and create a sense of trust and partnership.

What is Included in the RCM Roofing Ad Services?

Our data-driven PPC services are designed to help roofing contractors like you attract more high-quality leads, generate conversions, and ultimately, grow your business.

Here’s what you can expect when you partner with us:

Deep Dive & Strategy

  • PPC Audit: We start by analyzing your existing campaigns to identify strengths, weaknesses, and missed opportunities.
  • Competitive Analysis: We research your competitors’ PPC strategies to understand the broader landscape and identify potential advantages.
  • Goal Setting & Targeting: We work closely with you to define your specific goals and build a targeted audience strategy to reach your ideal customers.
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Campaign Construction & Optimization

  • Keyword Research & Development: We conduct thorough keyword research to ensure your ads are reaching the right people at the right time.
  • Compelling Ad Copy & Creatives: Our experienced copywriters create targeted ad copy that resonates with your audience and drives conversions.
  • Campaign Buildout & Optimization: We build and manage your PPC campaigns across various platforms (Google Ads, Bing Ads, etc.) and continuously optimize them for maximum performance.

Conversion Tracking & Reporting:

  • Call Tracking & Analysis: We track incoming calls generated by your PPC campaigns, allowing you to measure their effectiveness and gain valuable insights into lead quality.
  • Conversion Tracking & Attribution: We ensure all conversions (calls, form submissions, etc.) are accurately tracked and attributed to your PPC campaigns.
  • Customizable Reports: You receive regular reports that provide clear, actionable insights into your campaign performance and ROI.
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Ongoing Support & Transparency:

  • Dedicated Account Manager: You’ll have a dedicated account manager available to answer your questions and address your concerns throughout the campaign.
  • Regular Communication: We maintain open communication and keep you informed of your campaign’s progress through regular meetings and reports.
  • Data-Driven Decisions: We base all our decisions on data and analytics to ensure your PPC campaigns are constantly improving.
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Watch your roofing business reach new heights with the power of effective PPC advertising
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