Roofing Pay Per Click (PPC )
Google has changed Roofing Marketing forever.
If you are not using roofing Pay Per Click (PPC) advertising for your roofing business you are missing out on a huge amount of potential customers. Your roofing prospects and current customers are using Google, Bing, and Duck Duck Go every day to find EVERYTHING they need. Even older consumers, who tend to be slower adopters of new technology, are utilizing the speed and efficiency of Internet search engines to sift through the information they seek.
Buying Paid Ad Campaigns
Buying ads on Google is not a simple task. Google has worked for years to simplify the process. It is still hard to understand. A lot of math is involved.
To become a good Google Ad buyer you need the following:
- Extensive training by Google
- Campaign experimentation with trial and error
- A good-sized budget to hone your skills
- You need to be smart and have a scientific frame of mind.
If you have all these skills, you can now plan on years of experience to continuously improve your skill set.
…Or Hire RCM – we have 15 years under our belt!
Pay Per Click Strategy for Roofing Contractors
RCM encourages an aggressive approach to all of these fundamentals. Consider the following points:
- Google and Bing currently reach about 90% of consumers who use a search engine to find businesses. You must have a presence in this space of high-quality, low-hanging fruit.
- Our search engine marketing campaigns efficiently deliver this customer. We have proprietary technology that skillfully targets the best prospects in your market year-round.
- We integrate our online messaging with all our media to generate additional recall and familiarity of your company.