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What Is the Best Way to Start Collecting Reviews on Google Customer Reviews?

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If you just got started as an entrepreneur, you will want your business to be appreciated by the right customers and gain a good reputation, not just through your own marketing efforts, but through your clients themselves.  Companies like Roofing Contractor Marketing of Denver know how to improve your ratings as well.  It’s good to note that here’s a big difference between a business that just promotes itself and one that is promoted by its customers, as the latter will usually receive a lot more recognition than the former.


Google’s Customer Reviews service is a free service that helps you get valuable feedback from people who have used your products and services. Using it is extremely easy. You simply have to sign into your Google Merchant account, select the “Merchant Center Programs” in the upper right corner, then click on “Get Started” in the part where it says “Customer Reviews.” The setup is straightforward, and you’ll soon be able to collect your Google customer reviews without any problem.


Some of the best practices regarding the use of Google Customer Reviews includes rewarding your clients and employees for writing reviews about your company and products, sharing reviews on social media channels, doing market research about the main preferences of your customers and making sure you include your reviews and testimonials on the main pages of your website.

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5 Things You Need to Have on Your Roofing Website

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If you just set up a roofing website, you might wonder what you should add to it. Although you can include a lot of different things, the following points are generally known to be the most important ones that roofers promoting themselves online will need to consider:


  1. Put up specialty articles and content about roofing. Show that you’re a real boss in the industry, and help people solve their minor roofing issues in the process.
  2. Convey your links to all your major social media and video streaming accounts. If you have social media accounts, why not show them off? That way, people can follow you on their favorite accounts and get regular updates from you going straight to their phones.
  3. Set up on-site SEO. Search engine optimization and roofing SEO services will help you literally put your business on the map and attract a lot more leads through Google and other major search engines.
  4. Showcase your past work. This one is pretty straightforward: very few roofers are able to land good projects without offering references to their past successes.
  5. Include feedback forms and means for clients to get in touch with you. A good contact page goes a long way, but you can also go the extra mile to include a subscription form and enable the comment section to your blog area – if you have one. That way, people will be able to get in touch with you and ask you questions that you can answer, thereby showcasing your awesome knowledge as a roofer.

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3 Essential Questions to Ask a Roofing Marketing Agency

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If you’re interested in promoting your roofing business, it’s essential that you hire the right company like Roofing Contractor Marketing to help you do so. Roofing companies are often in fierce competition with each other, especially in larger cities and in periods when not many people are looking to upgrade, repair or replace their roofs.


Before hiring a marketing agency and spending money on SEO and marketing materials for your roofing business, consider asking them these three important questions:


  1. How long have they been working with roofers? Experience is very important in this line of work, since it will lead the SEO or marketing agency to make better choices on matters that are seemingly unclear. When trying to make an inspired choice as part of your marketing campaign, this measure is very essential to take into account.
  2. Ask them about the actual strategies that they employ. You should be able to see a pattern where they’d work on integrating various marketing methods and using the practical advantages of your business to promote it and attract the right demographics of people.
  3. What are some of the websites of past clients that they have previously worked for? The clearest evidence of the fact that a roofing marketing agency offers high quality marketing solutions is that they have past clients who have become very successful with their assistance.

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What Is Included in an SEO Marketing Package for a Roofing Business?

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An SEO campaign for a roofing company has to focus, by definition, on the local market. As such, in order to be successful with your search engine optimization campaign, make sure that the experts you hire will have the following points covered as they begin to talk to you about your online marketing strategy:


  • A roofing SEO package should first of all include targeted local SEO measures and methods that will put you on the map – both figuratively and literally. Maps and local online directories are actually some of the best places to start submitting your SEO-optimized descriptions to start attracting leads.
  • A detailed keyword research and implementation campaign combined with locally targeted SEO content should also be included. Online articles and blog posts, as well as image ALT tags and other forms of online content have to be published, promoted and embedded with the right locally targeted keywords and key phrases, so your business can rank high in searches related to your local area.
  • The focus of a roofing-relates SEO business package should include an integration strategy to combine the SEO campaign with social media and email campaigns as well as coordinating it with offline marketing methods such as the use of fliers and business cards.  For more on SEO Marketing look at Https://

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How Important Is It to Find a Roofing Marketing Company in the Same State?


You are comparing offers from two roofing marketing companies, and one looks more attractive than the other. But there’s a hitch: the company is located in another state than your business. Here is why you should hire the company in your state, even if it means paying more money:


  1. They Know the Local Market

Consumers have different expectations and respond differently to the same marketing messages in various US states. What a resident of Colorado will find a good selling point for a roof is not the same as what a resident of Texas would respond to. You need a marketing company that understands demographic and behavioral signals from customers in your area, not a different state.


  1. They Have Strong Media Connections

A marketing company usually establishes collaborations with media companies. They know the viewership/readership for different magazines, websites, TV and radio channels. Thus, they know how to select the best placements for your ads, so that they reach people who are interested in your products and services.


  1. You Will Get More Attention from a Dedicated Contact Person

A local marketing agency like Roofing Contractor Marketing will assign a person to keep in touch with you and be available for discussions even on a short notice. Large companies that work with out of state companies cannot give you the same attention and dedication. Plus, if they are on the opposite seaboard, you will also have to deal with time zone issues.

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