It’s pretty amazing how much digital marketing and advertising has evolved in recent years. Still, while the field of video ads continues to become more expansive and complex, traditional ads through Google’s PPC program are still among the highest ranked ads when it comes to locally targeting new clients and improving the reputation and online exposure of roofing companies.
When it comes to targeting local customers in need of roof repair, PPC ads can be more efficient for short term projects as part of the SEO for roofers regimen, especially to get people interested in your roofing company when they are looking for emergency roofing services. Many people turn to Google to find a roofer fast when their roof is damaged by a storm, for example. As a result, mentions regarding storm damage and hail damage will likely work well as keywords used for your Google PPC ads.
Other PPC platforms aside from Google can also be used equally as well to find local internet users. However, only Google can generally offer the kind of exposure and the ability to connect you with new clients that will actually show clearly on your profit sheet. If you hire an expert to take care of your PPC campaign for you, then your results should be even better, and you should gain a lot of new clients within a very short time.