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How To Determine Your Digital Marketing Budget To Generate Leads As A Roofing Contractor

SEO Marketing Get More Leads

If you are a roofing contractor looking for more business using online tools, one of the most important things to determine is your budget. If you already have a website that needs some optimization to fare better on search engine results pages, there are many different solutions that you can use – here are some things that you should know about how to budget for them:

  • Free tools – filling your company’s profile for local searches, creating and maintaining social media profiles for your business are energy-intensive activities, but they are free and very efficient, bringing you leads without burdening your budget. If you add these components into your online marketing mix, be prepared that you will need to take permanent care of your profiles – without a continuous presence, your pages might quickly become ineffective;
  • Turning to professionals – hiring an agency to handle your lead-generation campaign for you is another way, but one that will cost you money. The roofing SEO professional that you work with will have a look at the contents on your website and probably suggest some changes to help your site rank higher and will also develop and implement a professionally designed SEO campaign for you. The costs of that campaign depend on the complexity of the project, on how costly the individual components are as well as on the duration of your campaign.

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Helpful Tips In Generating More Roofing Leads Online

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While traditional newsletters and emails are still important, the ability to collect more data about users and adapt strategies to their behavior through marketing automation software solutions has expanded roofing companies’ access to their potential clients. In short, marketing automation solutions are hybrid e-mail marketing tools that connect with Customer Relationship Manager Applications, a system that, for the majority of roofing companies, is a valuable source in determining the quality of their leads. It allows sending automatic emails to particularly appropriate leads.

Content marketing consists of constant actions, which focus on building a company, services or products, visible through the number of references and mentions, due to the creation and constant supply of relevant and valuable content.

From the variety of content marketing strategies, social media networks are now in the top, followed by:

  • Direct Mailing
  • Articles, case studies, reviews
  • Blog
  • Video content
  • Illustrations / pictures
  • Online presentations
  • Infographics
  • Webinar / Webcast
  • Research reports

Exceptional results from a lead generation perspective always come from experimenting with a wide range of tactics and combining them across multiple channels. Only through testing, a roofing company can assess which are the most effective ways to reach its target audience and which is the most appropriate way to use time and budget in order to achieve visible results, in the long term.  It’s best to hire SEO for roofers professionals to help with the lead generation process.

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Generate Your Own Leads Or Pay For Leads

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Basically, anyone who finds out about a product or service that catches their attention is considered a lead. But a lead is not (yet) a customer! A lead is any person who is transformed from a stranger, into a person who knows your business, buys from it, is interested in it and promotes it.

Many people think that the more leads you have, the better, which is true but only to a certain extent, because it is only a general strategy. There are businesses like expensive coaching for which the number of leads does not matter so much; what matters is their quality which translates into higher chances of a lead to become a customer.

Many marketers choose to create their leads in an artificial way, so they often purchase them. But this is not necessarily a good solution! Those people do not represent your audience, and if that didn’t convince you not to go further with the money invested, think that this approach is not too ethical either.

But the lead generation process is a difficult one nowadays, precisely because of the abundance of information, which makes the potential customer to ignore more and more of the advertising messages they are bombarded with. So in order to get leads, you need a well-thought-out strategy from to get you to the potential customer before they already made a purchase decision.

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3 Reasons Why Your Company Might Need Help from a Digital Marketing Team

Magnifying glass Learn More SEO Digital Marketing Roofing Services There are a number of cases when a digital marketing team should be able to help your company out a great deal. Sometimes you might run out of ideas, while other times, you could be tackling a problem that none of your employees assigned to the company’s marketing efforts can handle properly.


Here are 3 times when you definitely want your a team of marketing professionals to get involved:


  1. You’re planning a large marketing campaign. Smaller and more manageable campaigns are easier to deal with, and you won’t need to invest that much into them. But when you’re planning something big, you might want to find a team of experts to be sure that your investment isn’t going to be lost.
  2. You want a new website. If your old website no longer provides you with the digital marketing advantages you hope to gain from a growing online market, a new one might be needed. To get the best website available, and also make it SEO-friendly, you will need the support and roofing SEO services of a reliable digital marketing and web development team.
  3. You’d like to expand to a larger number of digital marketing approaches. If you just managed a newsletter and a social media page thus far, you’ll find a dependable digital marketing team can help you expand a lot more – either through SEO and multiple social media campaigns, or through an enhanced campaign to target local customers in a better way.

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How to Organize Your Content on Social Media and Reach More Clients

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Running a company is not all that easy, and if you have a social media page that you post to on a regular basis, you’ll find that your content can get pretty messy if you haven’t been organizing it properly. Fortunately, there are companies such as Roofing Contractor Marketing and ways to organize your social media content, and you’ll find many social media sites actually have methods to help you do it quite effectively.


One way is to use specially labeled folders or areas for each type of content you post. For instance, Facebook and Pinterest will allow you to do so quite easily, even providing you with the means to separate different media and posts that link to specific websites.


Organizing your content will help you reach more customers as long as you do it intelligently. A great way to ensure that your customers actually click on your content is to use hashtags and special keywords that certain customers will look for. That way you can be sure that when a topic you’ve tweeted about is trending, or when you made a post that included certain keywords, only the right people will find them.


Finally, it’s a good idea to organize the times and dates when you post your content. For that purpose, create most of your posts in advance (except, of course, those that are linked to present day news and events), and post them at regular intervals and at the same time each day or every week. That way, you can condition your followers to establish a habit of looking for your posts at that exact time.

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