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How Important Is It to Find a Roofing Marketing Company in the Same State?


You are comparing offers from two roofing marketing companies, and one looks more attractive than the other. But there’s a hitch: the company is located in another state than your business. Here is why you should hire the company in your state, even if it means paying more money:


  1. They Know the Local Market

Consumers have different expectations and respond differently to the same marketing messages in various US states. What a resident of Colorado will find a good selling point for a roof is not the same as what a resident of Texas would respond to. You need a marketing company that understands demographic and behavioral signals from customers in your area, not a different state.


  1. They Have Strong Media Connections

A marketing company usually establishes collaborations with media companies. They know the viewership/readership for different magazines, websites, TV and radio channels. Thus, they know how to select the best placements for your ads, so that they reach people who are interested in your products and services.


  1. You Will Get More Attention from a Dedicated Contact Person

A local marketing agency like Roofing Contractor Marketing will assign a person to keep in touch with you and be available for discussions even on a short notice. Large companies that work with out of state companies cannot give you the same attention and dedication. Plus, if they are on the opposite seaboard, you will also have to deal with time zone issues.

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5 Questions to Ask a Marketing Company When They Take Over Your Social Accounts

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Marketing and SEO roofing companies will often act on your behalf in an effort to fine tune your online promotional efforts and make sure that your business gets the right type of exposure. However, before you give them the green light on all that, it’s very important to consider which company can actually help you out and which ones are just there to try to get as much money out of you in the long run.


To make sure you hire the best marketing firm out there, consider asking them these questions first:


  1. Are you licensed? Can you provide any references to showcase your work?
  2. What are the main activities you perform when taking over social media accounts to tweak and improve them?
  3. How long will it take to see actual, concrete results?
  4. Do you have a feedback and analytics method that can show you how leads and customers respond to your social media campaigns?
  5. How much will your service cost?


When inquiring about these issues, you will place the marketing company in a spot where they have to decide whether to be transparent or try to hide some information that you’re asking about. The best companies will not have to think twice when answering any of these questions, and they will openly provide you with the answers. Any situation where a company starts to dodge certain issues will already be somewhat of a red flag, so you should definitely use caution when dealing with them.

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Are Ads on Yelp Different or Better Than the Ads Found on Google?

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When you have a business and you’d like to find the best ways to promote yourself, an ad campaign starts looking pretty attractive. However, with so many different types of ads available these days, you’ll have to be very careful about what types of ads you choose. Go with the wrong ad campaign and you can lose a lot of money without finding the right customers.


While Google ads have been seen for the long time to be some of the most popular types of ads on the internet, this isn’t necessarily true for every service. You have to consider the fact that Google is primarily a tool for people to perform online searches, and while some actually use Google to find a company such as your own or products like the ones you’re selling, most just look for information.


You’ve probably done Google searches on a certain topic and clicked by mistake on a PPC ad that sounded like it had something to do with your search. Every time an internet user does that, the company who posted the ad has to pay a small amount for that click.


With Yelp, the advertising model is different, and more importantly, it enables companies to find the right audience. Yelp is not the same as Google, and in many cases people actually go there looking for businesses and retailers to fit their needs. As a result, Yelp is actually a far better medium for online ads, and it can bring you a lot of revenue, if you learn to use it properly.  If you are lost for time, look to marketing professionals at who can create and manage the ads for you.

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How Does Being Active with Your Verified Yelp Listing Improve Your SEO Rank?

Marketers talk about a lot of different methods to influence Google and other search engines to help business owners get to the top of their relevant search result pages. However, there isn’t much talk about platforms like Yelp that create very distinct definitions of how Google, Bing and other important search engine providers interact with local businesses.


If you didn’t already know, Yelp is probably the largest local review site in America. It basically enables clients who have used certain businesses to post about them freely, and many business providers have no real choice on whether or not they appear on Yelp. If a customer decides to write a negative review about you, they can. It’s as simple as that.


Fortunately, just as your customers have the ability to write about you, your business can create a verified listing, reply to reviews, smooth things over, and even get the customer to change their initial review and rating, if they feel that you were helpful.


Such actions can have huge ramifications when it comes to SEO, since Yelp pages appear directly in Google searches and the platform heavily influences Bing as well. So by simply taking the time to address your customers’ complaints on Yelp, you can get your business known as a helpful provider that actually cares about its customers. That kind of attention coupled with the SEO benefits of Yelp reviews can really put your business on the map in a most positive way.  To get more marketing help look to Roofing Contractor Marketing of Denver to get your business noticed.

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What Are the 3 Fastest Things You Can Do to Find a Dependable Marketing Firm?


There are many marketing companies to choose from, but not all of them are legitimate and dependable, and sometimes you need to find them as quickly as possible. The following list of tips should really help you out in this regard:


  1. Voice command on your smartphone: This is probably the fastest way of all. Depending on whether you have an Android or Apple smartphone, you can simply talk into your phone requesting a list of local marketing companies in your area, and you’ll already have a few listings to work with.
  2. You can do the same while browsing the internet. This option can allow you greater freedom to search on multiple platforms and search engines using the browser of your choice. These days, you don’t even need to be close to a computer, since your smartphone or tablet can do all the work while you’re on the go.
  3. Coworkers and business partners can tell you about some of the best marketing companies you can use. The great thing about this option is that you already have a detailed and trustworthy testimonial to go on. The research process will likely be shorter, and by choosing a company like that your colleague – and possibly your friend – has recommended, you know you won’t be fooled.

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