What Is the Difference Between Using SEO and GMB to Promote Your Business?
Organic SEO (search engine optimization) has been in place for a long time, and has undergone many changes throughout the past 10 years. From the implementation of the Panda and Penguin updates years ago to the more recent changes associated with Google’s algorithm, entrepreneurs have had to adapt to the formation of a veritable science before they could use SEO successfully to promote their business. More recently, the trend has been in place to hire professional SEO roofing experts and developers instead of working on SEO yourself.
GMB (Google My Business) has been introduced more recently to help business owners promote themselves more efficiently using Google. While the use of GMB has not eliminated the need for organic SEO, it has made everything much smoother when it comes to gaining more visibility, creating stunning listings and gaining access to valuable feedback.
Google My Business enables users to track the results of their marketing campaigns better, get valuable information about how their business is received and implement changes to draw in more leads and clients. However, in many cases you will find that there is a need for a more unique approach to promoting your business which requires SEO campaigns that go beyond the scope of GMB. As such, the best approach is to use both SEO and GMB to boost your marketing efforts and increase your sales.