Should Your Roofing Marketing Still Be Active During the Holidays?
For roofers, marketing is an important part of the SEO for roofers solution when considering how they can promote themselves to reach as many people as possible. If you own a roofing company, you will need roofing marketing to promote yourself, reach your audience, and find new clients.
Now, the holidays and winter in general is rumored to offer somewhat limited options for roofers trying to find projects to work on. However, that isn’t necessarily true in all cases, as you’ll see that there are plenty of reasons to keep your roofing marketing active during this time:
- Emergency jobs are available in even greater number sometimes than in the summer or fall, as winter temperatures drop and issues like ice dams tend to give homeowners a lot of trouble.
- There are people looking for roofing experts to help them replace an old roof for less money. Since the demand for roofing is lower in the winter, you might have to lower your prices a bit, but you can still find a lot of work as well.
- You’ll also find a lot of sellers wanting you to take care of their roofing issues before they sell their homes. A good roof can be very advantageous, after all, often greatly increasing the home value of even an older real estate property.