How To Determine Your Digital Marketing Budget To Generate Leads As A Roofing Contractor
If you are a roofing contractor looking for more business using online tools, one of the most important things to determine is your budget. If you already have a website that needs some optimization to fare better on search engine results pages, there are many different solutions that you can use – here are some things that you should know about how to budget for them:
- Free tools – filling your company’s profile for local searches, creating and maintaining social media profiles for your business are energy-intensive activities, but they are free and very efficient, bringing you leads without burdening your budget. If you add these components into your online marketing mix, be prepared that you will need to take permanent care of your profiles – without a continuous presence, your pages might quickly become ineffective;
- Turning to professionals – hiring an agency to handle your lead-generation campaign for you is another way, but one that will cost you money. The roofing SEO professional that you work with will have a look at the contents on your website and probably suggest some changes to help your site rank higher and will also develop and implement a professionally designed SEO campaign for you. The costs of that campaign depend on the complexity of the project, on how costly the individual components are as well as on the duration of your campaign.