How Digital Marketing Is Changing With New Technology
There are many digital marketing trends and strategies for roofing SEO services that evolve in the current technological era. Brands have to use them to keep up with their competitors.
- Content marketing
In the current environment, content is everything. Content marketing has emerged steadily over the past three years in the top 3 marketing trends. It must be able to attract target audience, inspire, provoke, stimulate and reach people`s emotions. This way, you encourage them to share and interact.
- Video marketing
Statistics show the importance of embedding video in your digital marketing strategy. In 2019:
- 70% of consumers say they have distributed a branded video
- 72% of businesses say the video has improved its conversion rate
- 52% of consumers admit that watching a video makes it easier for them to buy online
- Artificial Intelligence & Machine Learning
Artificial intelligence will eventually take on the world, even if, for the moment, it takes only the simplest jobs. Artificial Intelligence analyzes consumers behavior and search patterns, using data from social media platforms and articles. In this way, it helps businesses and brands understand how consumers found their products and services, which is very helpful in developing future marketing strategies.