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Why Does a Roofing Company Need an SEO Company to Thrive?

Thrive SEO Marketing Company Initiatives

A lot of people these days use laptops and smartphones to find just about any kind of service you can think of. According to a recent survey, almost 70% of people actually just use their mobile devices to shop online, rather than opting for newspapers or even online ads accessed through a computer or a laptop.

 

This big shift towards digital content has roofing professionals a little confused, since many of them were used to promoting their businesses through conventional means for decades. However, if you want to keep up you simply have to consider some form of digital marketing and search engine optimization (SEO) in order to promote your business properly.

 

Local SEO makes sure that your business gains recognition on the internet and has a solid online presence. If you want to make sure that people actually find your ads and online content, which will point them back to your website, roofing blog or social media account, you will need the help of a professional roofing SEO company.

 

Instead of letting you deal with the heavy lifting of SEO, an accomplished SEO company will do everything for you, including devising a sound, locally targeted SEO keyword strategy, creating SEO content, improving your onsite SEO elements and tracking the analytics of your business to adjust the plan as needed. With their help, your roofing business will get more clients than ever, and your profits will soar.

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What Is the Difference Between Using SEO and GMB to Promote Your Business?

Organic SEO (search engine optimization) has been in place for a long time, and has undergone many changes throughout the past 10 years. From the implementation of the Panda and Penguin updates years ago to the more recent changes associated with Google’s algorithm, entrepreneurs have had to adapt to the formation of a veritable science before they could use SEO successfully to promote their business. More recently, the trend has been in place to hire professional SEO roofing experts and developers instead of working on SEO yourself.

 

GMB (Google My Business) has been introduced more recently to help business owners promote themselves more efficiently using Google. While the use of GMB has not eliminated the need for organic SEO, it has made everything much smoother when it comes to gaining more visibility, creating stunning listings and gaining access to valuable feedback.

 

Google My Business enables users to track the results of their marketing campaigns better, get valuable information about how their business is received and implement changes to draw in more leads and clients. However, in many cases you will find that there is a need for a more unique approach to promoting your business which requires SEO campaigns that go beyond the scope of GMB. As such, the best approach is to use both SEO and GMB to boost your marketing efforts and increase your sales.

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Is July the Right Time to Begin Marketing a Roofing Company?

The Time Is Now Roofing SEO Marketing Implement

 

A lot of experts will tell you that the end of summer and the beginning of fall is one of the best times for promoting your roofing company. Whether you’re a small roofer  trying to gain recognition, or you own a significant roofing company that has already established itself on the market, this fact holds true in all cases.

 

The thing about the period between August and November is that most homeowners have finished with their holidays and they begin preparing for winter. As a result, a lot of people tend to plan their home renovation projects for this period, and some even save up until that time in order to spend more money on projects involving fixing up their roofs or installing new gutters.

 

For roofers, promoting and marketing their services through a roofing SEO firm for this time is therefore very essential. Unfortunately, even with the best SEO and content marketing company at your side, you won’t really see huge results for your campaigns until a month or two after you started it. So the month of July is not only a good time, but pretty much the perfect period in which roofing contractors can promote themselves in order  to enjoy the best results coming from their marketing tactics right around the beginning of September.

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The Top Ways for Starting to Collect Your Leads as a Roofer

SEO Leads roofing business strategy

 

Roofers have a difficult time collecting leads in some cases, simply because the competition in their area is pretty fierce, and many less experienced or less established roofing professionals simply don’t get the chance to reach a larger audience.

 

One of the ways you can start finding more leads as a roofer is to set up your very own website. This approach is an excellent one since it enables you to not only increase your reach and reputation with SEO roofing strategies, but also to establish an entire brand and a spider web-like following that will just attract more and more people to itself over time.

 

You also have to be on social media, and you’ll need a blogging and/or SEO campaign to draw in more prospects and clients. The goal is to show people that you know your stuff. Post interesting, helpful and entertaining social media content about the main roofing issues and how to solve them, engage with your customers in the comments or by posting video responses to their questions, and use SEO to target local search results so that the people in your area can find your website and landing pages more easily.

 

The main idea should be not to create a robot-like method of sharing content, but to become more approachable to your audience. That way they’ll trust you more, and you’re also likely to get better reviews as people will view you as a friendly and helpful roofing expert.

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What Are the Main Benefits for Having an Active Social Media Account for a Roofing Company?

SEO Main Reason For Roofers

If you own a roofing business, you simply can’t disassociate yourself from the online social scene. Even if you are already using an SEO strategy and you’re getting leads from PPC marketing, there’s no real substitute for social media marketing, and there are many good reasons for that:

 

  • First of all, we have to point out the fact that social media marketing works very well for local services. If you want to target local customers, therefore, you’ll be better off answering questions from homeowners and business owners in your area who message you on Facebook or Twitter, rather than using a one-way marketing method.
  • Social marketing makes you approachable. That means people will see you as a real person, rather than just thinking of you as “that roofer from downtown.” Trust is built as a foundation for the final step your prospects make towards becoming your customers, and you may even find clients who just keep coming back.
  • Finally, social media marketing opens up a lot of exciting SEO for roofers opportunities for you. You can promote yourself in unique ways, present helpful and practical solutions for people to use as part of DIY roofing, and establish yourself as an expert in roofing in your area.

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