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Should Your SEO Research Include Both Commercial and Residential Keywords?

 

keywords research commercial residential seo strategy

When researching keywords for an SEO campaign, there are several approach depending on what you need. For PPC campaigns, the research has to be laser targeted to specific areas and audiences that are more likely to use your services. In organic SEO, the approach has more to do with attracting leads and getting your company noticed.

 

Also, it’s very important to consider what you’re trying to achieve and to keep in mind your business’ overall area of practice as well as the specific niches that you’re trying to rank for.

 

Commercial keywords work well when you’re investing large amounts into PPC and LSA campaigns that will have you losing money if they don’t bring in a certain volume of new customers. This often happens because of the more high risk and competitive nature of commercial contracting.

 

If your business caters to local residents and has to do with residential building projects, for example, then your roofing SEO keywords should target this demographic in particular. The idea here is that the practice will likely be less expensive and less high risk, so you can afford a certain degree of relaxation, but not too much of it. Residential projects are still part of an extremely competitive market, so make sure that you discuss that aspect thoroughly with the marketing and SEO company that you choose.

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How Important Is It to Find an SEO Company Specific to Roofing?

 

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As a roofing provider, not having a proper marketing campaign can hurt your business a lot. Roofers these days are engaged in an extremely competitive industry in which new roofers and new technologies are constantly on the horizon. To keep up with all that, you can use marketing and SEO roofing tactics, however, your efforts will have to be substantial.

 

Most SEO companies cater to businesses that already have an online presence. Let’s say you own an online store selling candles and decorations. An inexperienced or “standard” SEO service will find it far more easily to cater to such a service than they would to a more specific brick and mortar service that doesn’t yet have a website or any kind of online presence.

 

An SEO company that is specific to roofing and other similar industries is ideal, because they already know exactly what you need in order to start attracting customers right away. In many cases, they can build up your online presence, help you with LSA ads, improve your social media following and even build you an industry specific website that can be optimized through local SEO targeting.

 

Such an effort will be difficult for a smaller SEO provider that caters only to online services. However, for an SEO company specific to roofing, it will only take a few weeks to implement and 1-2 months to start showing concrete results that will also withstand the test of time and online competition.

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Is SEO a Good Place to Start When You Need to Find a Lot of Leads Quickly?

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Finding leads for your company can be very frustrating if you don’t have the right means to do so. While SEO is usually used to get yourself known and improve your reputation, it can also be utilized for profit. By using roofing SEO services wisely, you can find actual leads who are interested in what your roofing company has to offer, and they will be more than happy to check out your products and possibly even buy something.

 

Although many experts will tell you that social media and viral content can get you more leads, many argue that SEO is up to par with that performance. That is because a lot of people search for brick and mortar businesses using their phones and computers, and a lot of those people use primarily search engines like Google and Bing.

 

Now, organic SEO results are hard to aim for. If you want to be on the first page of Google, you’ll find that it’s truly a complicated science to get all of that done. In many cases, you’ll put in a lot of effort for nothing. However, if you hire a reputable online marketing expert or a marketing company that can help you get the job done easily, then you shouldn’t have any kind of problem. Moreover, getting a lot of leads fast will be a lot easier than you thought.

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Should You Offer a Coupon When Asking for Reviews?

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If you have a company that you’re promoting online, it’s not uncommon for your clients to write reviews about you even without you asking them. This is a common practice through which many people aim to inform others about their experience and recommend their favorite services and products. However, you might find especially in the beginning, that you don’t have that many customers. Also, those who did choose you might not always be willing to leave a review or comment about your performance.

 

Depending on what your company does or what you’re selling, one relatively good option as part of SEO for roofers and other companies is to offer a coupon in exchange for a review. This incentive is great for people who are likely to become loyal, long term customers. By providing them with a coupon, you not only get the review as a testament to your company’s dependability, but you might also win over a customer who will return to buy from you.

 

This process is extremely good for promoting yourself, especially in the beginning. As you continue to expand your horizons and attract more and more clients to write reviews about you, it will become easier and easier to attract interested clients or buyers, and to make sure that your company is well-represented online without even having to spend any extensive added amounts on your marketing and advertising campaigns.

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The Top 5 Reasons Contractors Need a Good SEO Plan

Top 5 roofing seo services strategy

There is a lot that people might now know about SEO (search engine optimization). One of the best practices for targeting search results online, it can help you improve your reputation and attract more clients than ever as a contractor:

 

  1. SEO helps people find you on a number of search engines, not just Google. As a result, a detailed roofing SEO strategy will assist you in attracting a greater number of visitors to your website, leads as well as potential clients.
  2. Unlike most practices, SEO can target local results, too – not just regular internet users. If you rely on a well-grafted local SEO plan, you will find that more people actually call you on the phone or visit your headquarters than following a regular marketing plan.
  3. SEO allows for great flexibility in targeting the right clients. It basically allows you complete freedom in choosing keywords that people who want to use your services might actually utilize.
  4. Unlike many other marketing methods, SEO has become a true science with results that can be replicated and tracked to improve the practice over time. If you hire a skilled SEO company, then they can track how well your current marketing and SEO plan has been working and suggest relevant changes based on current market trends.
  5. You’ll find SEO to also be great for boosting your reputation. Few other practices can set up your online reputation on websites that literally millions of people looking for services of the kind you’re offering might access each day.

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