Google has changed Roofing Marketing forever.
Your roofing prospects and current customers are using Google, Bing and Yahoo everyday to find EVERYTHING they need. Even older consumers, who tend to be slower adopters of new technology, are utilizing the speed and efficiency of Internet search engines to sift through the information they seek.
The Google Roofing Reality
As a roofing business, you MUST focus on this “Google” reality and invest in maximizing your potential to this opportunity. Maximizing this marketing fundamental includes 3 elements:
- Optimize your website with the help of a professional Internet marketing technician. Optimization (aka SEO) is the technical process of structuring your website for maximum access and categorization by Google. We can help.
- Pay Per Click Campaigns – Buy Google keywords that consumers use to find businesses like yours. When your prospects “go to the market”, you want to be there right? Buy the words they use to find you and invite them in to your store (website). We can help here, too.
- A Social Media strategy with a consistent ongoing campaign
RCM encourages an aggressive approach to all of these fundamentals. Consider the following points:
- Google and Yahoo currently reach about 90% of consumers who use a search engine to find businesses. You must have a presence in this space of high quality, low-hanging fruit.
- Our search engine marketing campaigns efficiently deliver this customer. We have proprietary technology that skillfully targets the best prospects in your market year round.
- We integrate our online messaging with all our media to generate additional recall and familiarity of your company.