What Are the Top 3 Questions You Should Be Asking a Roofing Marketing Company?
Roofing services will always be in demand, and this is why there is such a high competition in this niche. People will always need a roof over their heads, so there are many companies offering their services in this field. In order to stand out among competitors, you need to work with a professional marketing roofing SEO firm to create a smart strategy for your roofing company.
Before you decide to hire a roofing marketing company, you need to ask them 3 key questions:
- How Much Experience Do You Have in This Field?
Many marketing agencies adopt a “one-size-fits-all” strategy for businesses in various industries. But a strategy that sells shoes or life insurance does not work for roofing businesses. You must make sure that the marketing company knows how your industry works, understands your target customers and can develop effective strategies to bring you more clients.
One way of finding out about their experience is asking them to show you examples of marketing campaigns for other roofing companies in their portfolio. Another is to ask them industry specific questions, such as how frequently do people repair/replace their roof.
- Are You Working with In-House Marketers or Contractors?
In some cases, marketing companies subcontract work to freelancers and independent contractors. While this is not a bad thing per se, there are more chances for communication channels to break down and get something different from what you wanted in terms of target audience, tone of voice and branding.
- Can You Also Do My SEO?
Professional marketing companies offer SEO (search engine optimization) services. SEO is a cost-effective method of ranking high on Google, as compared to paying for ads. A smart marketing campaign will attempt to attract both paid and organic (free) traffic to your website.