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Tips for Google My Business Optimization

helpful tips seo marketing strategy

 

If you are at the beginning of the road, or you have decided to make your roofing business more visible online, in your area or city, to increase the number of customers, Google my Business is definitely the place where you should focus your efforts.

According to statistics, approximately 90% of Internet users search for a local business on their smartphones, at least once a week. You will increase your chances of attracting customers to your location if your roofing business has accurate, complete and optimized information in Google search results.

Fill in all the information about the company

  • Categories – Including your business in a certain category will not only help users find you, but will also change the options available in your Google my Business account.
  • Working hours and closing days
  • Phone number
  • Website
  • Services
  • Products
  • Description and keywords – Try to write down a description that satisfies potential customers and is also SEO friendly.

Add photos

According to Google, companies that include photos of their business are seen by about 35% more people. You should use relevant photos and videos, in your profile.

The importance of reviews

Reviews are the most important ranking factor for local searches. If your business has no reviews, this will greatly reduce your chances of appearing in local search results and Google Maps listings. Lack of customer reviews harms consumer confidence, and users will be less likely to visit you. Always respond to reviews, even the most critical ones, while always remaining professional and polite.  Looking for a great SEO company such as https://www.roofingcontractormarketing.com/ is an important step to establish this ranking strategy.

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