The Top 5 Roofing SEO Mistakes to Avoid
Currently, all successful roofing businesses are present in the online environment and implement quality roofing SEO services of some kind. For your company’s presence to bring concrete benefits, here are some common SEO roofing mistakes that you should avoid to improve your strategy.
You do not use search engine analysis tools
Google is the most used search engine, so Google Analytics is a mandatory tool to track the performance of your company’s website.
You have duplicate or poor-quality content
A site’s content is critical in SEO, and keywords are essential for a better position in the ranking of search engines. A common mistake is the presence of poor-quality or duplicate content on your website.
You use keywords with too much frequency
Using keywords excessively to fill the content of your website to rank it as better as possible in the SERP is an SEO technique that search engines penalize. Keywords should not be used in a percentage of more than 4% and must be inserted as naturally as possible in the text.
You do not use search console data
Google Search Console is another free tool that gives you click data, shows you the web pages with the best performance, queries for which your site is ranked best, and errors. At the same time, it gives you data about spam backlinks and the performance of vital elements of the website.
You do not update old content on your website
Remember that without quality content relevant to people’s searches, you cannot rank in the top positions in search engines.