Getting Leads with SEO from Roofing Contractor Marketing
One of the main challenges many roofing company owners face is finding new clients. The roofing industry is highly competitive and companies are always fighting to win their next client. One of the easiest ways to see how you are doing in that fight is to get on Google and type in roofer in “your city”. What companies show up on that first page? The businesses listed on the first page are using SEO tactics.
More than likely the first four results that you see will all likely say “Ad” next to them. That means these companies are paying money and fighting for those top positions. The next thing you will see is probably a map showing a few local results near your location. Below the map, you will see what is known as the organic search results. It might be called “organic” but there is a reason those sites are showing up. That reason is Search Engine Optimization or SEO.
Have you seen your business listed yet? Keep scrolling. Did you make it on the first page?
If you don’t see your business’s website on that first page that means that your potential clients aren’t either. They are only seeing your competition. Guess who is getting the most leads? The people who are on the first page.
Getting on the first page requires an understanding of the ever-changing Google algorithm that ranks websites. To get an idea of the many factors that come into optimizing a website, take a look at Search Engine Land’s Guide to SEO.
Search Engine Land’s Periodic Table Of SEO Success Factors is designed to depict the factors that will help your website succeed in gaining more visitors from organic search.
Below is our companion guide designed to explain the Periodic Table of SEO Success Factors in more depth and provide a tutorial of search engine optimization.
At Roofing Contractor Marketing our SEO experts understand the roofing industry and the challenges that come with being in such a competitive industry which makes them uniquely prepared to help you get more leads.