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Is It Better to Run a Digital Campaign on Yelp or Google?

Digital Roofing Marketing Online Campaign Strategy

Promoting yourself online can be a great idea. However, you have to know where to promote your company as well. Google and Yelp are actually both great options for being the main target of your marketing campaign. However, if you have to choose only one of them, then that should be Google.


While Yelp is great for reviews, and you should definitely have a profile there with a solid description, not everybody uses it. However, just about everyone who searches for service providers and products online looks for stuff on Google.


Whether you want to target older people who still use their home desktop to look for a contractor, or you have a retail business that targets young adults and teenagers, there’s actually a lot you can gain by focusing your campaign on Google. SEO can help you get organic searches, you can use a pay per click ad campaign to promote yourself in a more targeted fashion, and you can even aim to find more local customers with locally targeted SEO.


Moreover, if you do have a local business, you should know that Google Maps is one of the main ways people look for brick and mortar businesses in their areas. So, again, aiming for Google as the main focus of your online marketing campaign can definitely pay off.  Find some of the best marketing help through https://www.roofingcontractormarketing.com/.

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