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How to Use Social Media to Promote Your Roofing Business

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Promoting your roofing business might seem like a difficult endeavor. However, you have to remember that with all this technology available, you have a better opportunity than any roofer in history to make it big and attract more clients.


Social media is a big part of the marketing campaigns and promotional efforts that roofers should get acquainted with. You’ll find that there are a large number of different options for using the largest and best social media platforms to your advantage:


  • Build a solid and transparent profile/page that will allow you to connect with possible clients and is oriented towards solving their issues.
  • Get involved! Don’t wait around for local customers to somehow find your social media page or you’ll be waiting for a long time. Use groups and comment on posts providing insight based on your roofing expertise and try to actually talk to people in a more personal and engaging way.
  • Pay someone to create picture and video content unique to your roofing company. You’ll find that custom video ads can be invaluable on a platform like Facebook, and images will work very well on Pinterest and Instagram.
  • Combine your social media campaign with a working SEO campaign to drive more people to your website and gain greater exposure overall.  You can also have your business promoted by a roofing SEO company to gain all of the above benefits as well.
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