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How important is Google My Business Optimization for Finding New Clients

attract new clients roofing contractor marketing servicesLocal marketing is a key aspect of an effective internet marketing strategy. For a roofing business that seeks more local clients, a traditional approach to search engine optimization (SEO) will not be enough. In fact, marketing targeted to a local audience requires its own set of unique strategies.

If you have a local roofing business, you must register it on Google My Business. Here are some reasons why you should do it:

  • Your site’s visibility will increase in local searches
  • The organic traffic to your site will increase
  • The number of customers interacting with you will increase
  • You will improve your branding
  • You will engage positively with the local community
  • You will benefit from higher conversion rates

You cannot really have a local SEO strategy if your business does not have a Google My Business profile. GMB listings always appear before other Google search results. Any business with a GMB profile appears in Google Maps, which makes it more accessible to anyone looking for products or services in that area. A GMB profile will also increase the degree of interaction with customers. Reply to reviews and react to photos, questions and comments left by customers on the GMB page. Do not forget to make regular posts about new products and services, or any other important news.  For a marketing firm that will help you succeed, look to https://www.roofingcontractormarketing.com/.

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