Google My Business – Optimization Tips for Roofers Seeking to Get Noticed Online
Local marketing is a crucial aspect of an effective internet marketing strategy. For a business with multiple locations or companies looking for more local customers, a traditional SEO approach will not be enough. In fact, marketing to your local target audience requires your own unique set of strategies. When done right, local online marketing allows companies to improve their branding, engage positively with their community, increase customer loyalty and ensure higher conversion rates.
Optimization tips for roofers seeking to get noticed online
Local Search Engine Optimization
Implementing a local SEO optimization campaign for a roofing company is one of the first steps to take. First of all, the site must be properly and fully indexed by the major search engines that determine the ranking, which involves sending an XML sitemap to platforms such as Google Search Console.
Listing in Local Directories
Listing in numerous online business directories can significantly increase the local online presence of a roofing company.
Cost per click is the fastest way to attract people to your roofing business and turn them into recurring customers.
Social Media Marketing
Your customers use social media and you need to be there, interacting with them to influence their purchasing decisions. Choose the channels and media platforms as part of your roofing SEO services that are best for your audience:
- Facebook, Twitter, LinkedIn interconnection
- Digital video
- iPhone applications
- Facebook Apps