Evaluating Why Negative Reviews Aren’t Always a Bad Thing
A lot of business owners believe that bad reviews will cause customers to leave them and join their competitors. So many of them do everything in their power to suppress 1 or 2-star ratings, or convince their customers to change their reviews. Some might even resort to bullying tactics, contacting their customers in private and angrily demanding that they change their reviews to reflect a more positive opinion.
Bad reviews aren’t always that bad, however; and if you’re an experienced business owner, you already know why. As your business continues to grow, no one will believe that it can’t have any negative reviews, so if you somehow manage to have all your customers’ negative comments deleted, a lot of eyebrows will be raised as to why you don’t have negative comments. Moreover, this dishonest practice will backfire when angry customers go to other sites to complain about you.
The presence of negative reviews, as an experienced roofing SEO company will tell you, will not only reflect a clear and honest set of opinions about your business’ overall performance, but also help you learn what your customers find dissatisfying. These reviews can offer a wealth of information that will quickly provide you with the inside scoop on what you have to change and why.
Then, as time goes by, you can continue to improve your products and services, while seeing an enormous growth in your approval ratings, as clients realize that you’re one of those few business owners who actually listen to what their clients have to say, and adjust their practice accordingly.