Writing Great Ad Copy for Roofing Contractors
A successful digital marketing campaign gets your roofing company in front of people who need a new roof and compels them to contact you. One of the most effective ways to do that is through Pay Per Click (PPC) ads. At Roofing Contractor Marketing, we have an in-depth understanding of the roofing industry that helps us to craft the best ads for your business.
While understanding the industry is an important part of creating ads there is much more to it. A great ad will grab the audience’s attention. It should be short enough that the audience doesn’t get bored and long enough that it gets your message across. It has to compel the reader to take an action.
Creating the best ads requires testing and tweaking to determine which ads are performing the best and how to build on that. We have a team of experts creating and testing your ads to drive leads to your site. Check out some of the pro tips from SearchEngineLand that our experts use to make your digital marketing campaign great.
Get into the mind of the target audience
Before you start writing, you want to understand things from the target audience’s perspective. What problems are they experiencing? What are their pain points? How does this product or service solve their problems? What questions might they have about your product?
The answers to these questions will help direct your ad messaging.
Make it about your audience, not you
Following on the above point, make your ad copy about your audience, not you. In other words, you want to use (or imply) the word “you” more than “us” or “ours.”
For example, look at these two headlines:
- “XYZ Helicopter Tours – Fly Over the Las Vegas Strip”
- “XYZ Helicopter Tours – We Fly Over the Las Vegas Strip”
The difference is subtle, but ultimately the first one is better than the second because you’re making the searcher the subject (rather than yourself).
Include a call to action
Somewhere in your ad copy, you need to tell visitors what to do, such as “Buy now,” “View now,” “Shop now,” “Learn more” or “Request a quote.”
Make sure your call to action is strong and clear. Use an action verb and include any (legitimate) time constraints, e.g., “Shop today! Sale ends Monday.”
Read all of the tips at searchengineland.com…
Our experience working with roofing companies all over the country helps us better understand your needs and how to create ads that will bring you leads! Take your roofing company to the next level with a FREE Internet Marketing Audit and see how you can start getting more leads with a full-service digital marketing strategy from Roofing Contractor Marketing.Click Here for Roofing PPC