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Why Is a User Friendly Website Important for Your Business?

User Friendly Website SEO Roofers Services

Just about every business these days has its own website. This is an important prospect, since most people buy products and services online, either by directly searching them on search engines like Google and Yahoo! or visiting sites like Pinterest and Facebook to look for sellers and companies who can provide what they require.  It’s a good idea to seek a knowledgeable SEO for roofers firm to promote your website online.

 

The reason why a user friendly website is required is because your business will rarely sell directly through social media or some other platform. If you’re an online entrepreneur, you might sell your products through sites like Etsy for a while, but once business starts to pick up, you’ll want to expand to your own website, in order to keep up with the demand.

 

A user friendly website will not only help you do that, but also ensure that your customers don’t get fed up or annoyed by the complicated process of ordering something or contacting a representative of your company through the website. If your site lags or the navigation is lacking or complicated, most buyers will just hit the “back” button on their browsers and find another seller.

 

Make sure you talk to a dependable web developer to create a user friendly website that not only makes your clients’ experience easier, but also provides them with easy to access information, advice and contact info, in the event that they need it.

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How Roofing Testimonials Are a Great Resource for New Customers

SEO Services Roofing Testimonials

The testimonials written by your previous customers and published on your website are a great tool to establish yourself as a reliable and knowledgeable provider of roofing service and also a great tool to attract new customers and are a great roofing SEO services tools. If your great and trustworthy roofing services are highly appreciated by the customers you have previously worked for, but you are not yet using testimonials on your website, here is how to make all that appreciation work for you in the online environment:

  • Ask your previous customers to provide testimonials based on specific, targeted questions – you might have lots of happy customers, but they might be reluctant to put pen to paper to share their opinions. Make the writing process easier for them by providing questions to answer, including questions related to the way your customer has found you, the features that they consider the best about your services, a feature that exceeded their expectations, their opinions about your attitude towards solving problems;
  • Focus on recent customers – contacting a property owner that hired you years ago to ask for a testimonial might be less efficient than contacting someone who you worked for just a couple of weeks ago;
  • Always ask the permission to publish – this is an essential part of the process, you cannot publish any testimonial without the consent of the person who provided it.

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The Benefits of Roofing Videos

Roofing Marketing Company

The usage of videos on websites and on the social media profiles of companies has been long used and appreciated as an efficient marketing tool. If your roofing website is not using videos now, here are some of the benefits of deploying the tool that will convince you it is one of the best types of content that you can give your audience:

  • Improved conversion rates – videos have the potential to increase conversion rates by as much as 80%. A good video, presented by a compelling speaker and conveying information that is relevant for the visitors of your website will convince your visitors to stay on your website and will improve your chances to have a new customer instead of just another visitor;
  • Videos can improve the ranking of your website on search engines – search engines rate and rank websites based on various criteria, relevance being one of the most important factors. Videos are considered to be materials that are informative and engaging, therefore the websites that use videos usually rank higher on search engine results pages;
  • Encouraged shares – the videos that you publish on your website can be easily shared by your visitors and customers on social media platforms, thus improving your presence on networking platforms.  Find some of the best roofing SEO services with Roofing Contractor Marketing of Denver.

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How Digital Marketing Can Help You Compete With Other Roofers

How Digital And Roofing SEO Services Work

Do you know what your competitors in the roofing industry do? Because if you don`t know, you may remain behind.

Competition in the roofing industry is big. From the moment you launch your business you wake up at the start of a race toward the finish line. And it is not a single race: there are lots of different races, sometimes at the same time…. You entered the competition of prices, marketing strategies, product / service quality, customer support, innovation and more.

Nobody conducts a business without being aware of the competition. Nobody has a monopoly on the market, no matter where they operate; even the largest brands on the planet have competitors, bigger or smaller.

Once you take your competition seriously and identify your strengths and weaknesses, you will get a good advance already, towards the finishing line: the mind, the emotions and the wallet of the customer.

Among other things, digital marketing and roofing SEO services can help you with the analysis of your competition on the roofing market. This refers to the process of identifying competitors and evaluating their strategies to determine their strengths and weaknesses in comparison to the products or services you are providing.

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