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How Do You Analyze Website Traffic?

Popularity In SEO Roofing Website Traffic

Search engines provide lots of great, valuable and essential data regarding the traffic that a website gets, allowing website owners to evaluate the performance of their site, products, services, their relationship with their customers, points for improvement and many other features. However, these valuable data need to be understood for efficient evaluation – here is what you can find out from your website analytics:

  • Where your traffic is coming from – website analytics provides information about the media channels from which your visits come from, allowing you to direct your campaigns toward those channels;
  • The time your visitors spend on your website – getting visitors who spend only seconds looking at your site is important, but if too many people click on your site, then leave in a couple of seconds, it means that your website fails to provide what those visitors were looking for, so it might be time to revise your contents and acquire roofing SEO services to help with those changes;
  • Page views per session – if your visitors take the time to visit multiple pages on your site, it means that you managed to raise their interest;
  • The composition of your target audience – your metrics will also reveal lots of information about the age, location and preferred language of your visitors, allowing you to customize your campaign to address the preferences of your target group.

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What Your Internet Presence Says About You

Online Presence From SEO Company Roofing Industry

Your internet presence is practically your online face, it is the face that internet users will see, the face that they will use for forming their opinion about you. The idea can be easily transposed into the world of business – the image that you create and transmit through the internet to internet users will influence the decision of those users to turn to your company or to turn to one of your competitors. In this sense, the internet presence you create for your business will directly influence your sales figures through influencing the number of your customers.

Creating your company’s online presence is huge responsibility – a bad image can make or break a company –, but it is also a process that offers an immense range of opportunities. Knowing the products and the services that you offer, combined with in-depth knowledge regarding what your target audience expects of you and what can engage them allows you as a marketer to formulate your corporate message and your presentations in ways that resonate with the members of your audience, convincing them to use your products or services. The best way to establish your company’s online presence, to transmit your message and to reach out to your target audience is by creating and launching a company website or get in touch with a really good roofing SEO company to help.

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The Importance of Using Engagement While Growing Your Community on Social Media

Roofing SEO Building Community Services

There is a lot of talk about engagement on social media. While it isn’t something that all businesses do, engagement can be a very important element that will bring you closer to your audience and prospects, and earn you their trust.

 

Imagine visiting a Facebook page where you don’t really see any responses to comments, and the company that owns the page seems to only provide some basic information without really engaging their audience. Now think of a Facebook page filled with ideas and spontaneous posts from company representatives, as well as huge dialogues held in the comments between representatives and clients, and sections that are filled with surveys and contests, well-organized and always made to be engaging.

 

The difference is striking, and most people will not hesitate to stick around the second company, while only spending a few seconds on the page of the first one.

 

This simple reason is why engagement is so powerful. It brings customers, prospects and company representatives together in a more exciting and interesting setting, and it melts away the boundaries between them all, so everyone is free to discuss things in a friendly community.

 

If you want to build a community that respects you and comes to you with their problems, instead of just getting a customer here and there, then using engagement in your social media campaigns will be extremely important. So hire some of the best roofing SEO services available to get your engagement with your community up and productive.

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Why Is a User Friendly Website Important for Your Business?

User Friendly Website SEO Roofers Services

Just about every business these days has its own website. This is an important prospect, since most people buy products and services online, either by directly searching them on search engines like Google and Yahoo! or visiting sites like Pinterest and Facebook to look for sellers and companies who can provide what they require.  It’s a good idea to seek a knowledgeable SEO for roofers firm to promote your website online.

 

The reason why a user friendly website is required is because your business will rarely sell directly through social media or some other platform. If you’re an online entrepreneur, you might sell your products through sites like Etsy for a while, but once business starts to pick up, you’ll want to expand to your own website, in order to keep up with the demand.

 

A user friendly website will not only help you do that, but also ensure that your customers don’t get fed up or annoyed by the complicated process of ordering something or contacting a representative of your company through the website. If your site lags or the navigation is lacking or complicated, most buyers will just hit the “back” button on their browsers and find another seller.

 

Make sure you talk to a dependable web developer to create a user friendly website that not only makes your clients’ experience easier, but also provides them with easy to access information, advice and contact info, in the event that they need it.

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How Roofing Testimonials Are a Great Resource for New Customers

SEO Services Roofing Testimonials

The testimonials written by your previous customers and published on your website are a great tool to establish yourself as a reliable and knowledgeable provider of roofing service and also a great tool to attract new customers and are a great roofing SEO services tools. If your great and trustworthy roofing services are highly appreciated by the customers you have previously worked for, but you are not yet using testimonials on your website, here is how to make all that appreciation work for you in the online environment:

  • Ask your previous customers to provide testimonials based on specific, targeted questions – you might have lots of happy customers, but they might be reluctant to put pen to paper to share their opinions. Make the writing process easier for them by providing questions to answer, including questions related to the way your customer has found you, the features that they consider the best about your services, a feature that exceeded their expectations, their opinions about your attitude towards solving problems;
  • Focus on recent customers – contacting a property owner that hired you years ago to ask for a testimonial might be less efficient than contacting someone who you worked for just a couple of weeks ago;
  • Always ask the permission to publish – this is an essential part of the process, you cannot publish any testimonial without the consent of the person who provided it.

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