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Social Media Is an Under-Used Tool for Roofing Contractors

Tactics For Roofing SEO And Social Media Marketing

Many roofers tend to dismiss the inclusion of social media into their online marketing mix, saying that advertising on these platforms requires too much work, time and attention. While this is certainly true to some extent (to maintain efficiency, social media profiles need to be refreshed regularly with new content), the outstanding benefits of using social media along with roofing SEO tactics for advertising your roofing services surely outweigh the difficulties. Here are some tips for you leverage the perks of using social media profile for your company:

  • Create a plan – determine the goals that you want to achieve with your social media presence and come up with a schedule of when, how and on what channels you want to post. Find out about your target groups habits of using specific platforms and time your posts for when your content can reach out to the highest number of followers;
  • Use visual materials – pictures and videos make great posts, especially when you don’t have the time to write a lengthier post;
  • Post educative content and engage your audience directly – hosting a live questions and answers session is a great way to establish yourself as a roofer who is not only knowledgeable of his trade, but also willing to help others.


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How Can Roofers Take Advantage of Local Weather Events?

Asking The Right roofing SEO Services Questions

As a new roofing contractor who doesn’t have a lot of connections yet, you can’t just sit at the office and wait for calls. Since no one knows you too well yet, you’ll have to get yourself known, and one of the best ways to do that is by talking to people during or after a storm.


While storm chasers go around knocking from door to door and offering their roofing services without any real guarantee, as a respectable roofing contractor, you can do something similar, but only taking advantage of the local weather to strike up a conversation with your prospects, instead of actually knocking at their door and trying to sell your roofing services like your life depended on it.


The best approach can be done through social media and roofing SEO services from a Marketing Firm. A lot of people use social media to keep track of local weather events and forecasts, and even those who don’t will likely check Facebook or Twitter after they’ve checked their weather apps.


This is where you come in. By posting on social media sites about the precautions people can take during storms, the DIY roofing fixes they can use to protect their belongings and the best approaches they can take to buying the most suitable roofing products and services for their homes, you can effectively become one of the most trusted roofers in your area; and people who know they can trust a roofer will almost certainly inquire about their advice and also their prices.

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Can Positive Social Media Reviews Make an Impact on Your Roofing Business?

Couple Reading Positive Roofing SEO Reviews

The roofing industry has transformed these days a lot when you compare it to what you could find on the market a few decades ago. Now, with the power of the internet, even the least experienced roofer can get a website and promote themselves to become the most popular roofing professional in the city.


This is precisely why it’s so important for roofers to have an online presence – even if all they do is add their business to the local map or create a small profile in an online directory outlining their services.  The roofing SEO range of services that are available prove to be very beneficial to the growth of a roofing business.


What your online presence does is enable people to talk about you – and this is where your skills as a roofer will be most recognized.


Forums and review sites, as well as maps and various specialty directories can provide you with an opportunity to promote your business and tell people about your services. If you get a review, the fact that it’s positive or carries with it a rating equal or more than 3.5 to 4 out of 5 stars, you’ll find people will already start to take an interest in your business.


Just like a viral app or video, the popularity of your roofing service can skyrocket almost overnight simply because a few of your clients decided to promote your excellent services and recommend you to a lot of people.

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Dos And Donts Of Social Media For Roofers

For Roofers Roofing SEO Do's And Don'ts

If a few years ago the question about the importance of social media for business development was rarely asked, now it is on everyone’s mind. It is now accepted that social media should be part of the marketing and PR of any business.

Here`s short guide of Dos and donts of social media for roofers:

  • Do not think about social networks superficially; it is not everything about like share.
  • Pay your attention to factors such as conversion rate, lead generation and recommendations.
  • Set your goals using the S.M.A.R.T (specific, measurable, achievable, relevant, timely) when setting up the online promotion strategy.
  • Invest in a Social Media Audit and choose the social media platform that suits your brand. First of all, you need to know your audience, who you are addressing to and where is most likely for you to find your clients according to the age segments and interests. Roofing businesses are often found on Facebook and Youtube, but also on other social networks and emphasizes the importance of roofing SEO strategies.

Properly identifying your target audience is essential for an optimistic start in social media marketing, because depending on this, you can start to work out your promotion strategies. As a roofing company, you work mostly locally, so you have to find the best ways to target people in your area / state.

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How Social Media Can Help Tell The Story Of Your Roofing Company

Tell Your Story With Social Media Marketing

Social Media Marketing is an effective digital marketing method that you can successfully use to increase the visibility of your roofing company. It is believed that today, social media has replaced the media itself. At a time when consumers have access to information from safe and unbiased sources (other consumers), how many of those who own a business can afford not to establish a strategy and invest in their presence in the online environment?

No matter what communication channels you choose in the social media, the most important is to set up a strategy – where are you now, what do you want to achieve, how do you get the results you need – and start implementing it. By doing it correctly, you will get the desired results.

Social network marketing involves using text and / or image posts to attract new potential customers, promote your services, create an image for your business, and ultimately attract followers for your brand, to become its promoters both in the online environment and in everyday life. It is known that people tend to remain loyal to the brands they appreciate, because they see them as part of their lives.  Find out how you can improve your social media presence, at


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