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What Are the Most Important Social Sites for A Roofing Contractor?

roofers social media SEO tools

Using social media platforms for reaching out to potential clients is one of the best decisions that you can make as a roofing contractor, especially if your business is an up and coming one that needs more clients. However, being present on all major platforms would be way too demanding and time-consuming, so choosing the most efficient platforms, the sites that can bring you the leads that you need is very important. Here are some of our top picks:

  • Facebook – the platform has an immense reach and today, every company wants to be present on it. Creating a Facebook profile for your company is easy, the type of contents that you can publish is varied and whatever the composition of your targeted audience, they are likely to be on Facebook, so the platform should be among your top picks;
  • LinkedIn – the platform is mainly for professionals looking for ways to connect with other professionals, but it is also an efficient tool for connecting with clients as well, so you should use it, too.
  • Twitter and Pinterest – these platforms are also very popular, for companies and individuals as well, so your presence on these sites will also bring you valuable leads for sure.

Along with the above techniques implementing quality SEO for roofers can help your business flourish.

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Common Reasons Why You’re Missing Leads From Your Social Media Platforms

Why Missing Leads Customers roofing Marketing Strategy

 

  1. Your offer is not competitive

It is good to establish, right from the beginning, that no matter how well you set up your campaigns, if the offer you are promoting is not competitive, you will throw money out the window. Consumers are much more informed today and careful about spending their money. That is not necessarily because they care more about their money invested, because it is easier for them to find out about the alternatives offers.

So, before you start any campaign on social media, make sure that your offer does not have the following disadvantages:

  • the product or service is of poor quality
  • the product or service is inferior to the competition (functionalities/ attributes etc.)
  • the price is inappropriate compared to the alternative options, or to the value perceived by the customers
  • transportation or availability of the product or service is inconvenient
  1. No customer support

Not all online sales require the guidance of customer support, but its existence conveys confidence and can increase the success rate of campaigns. Even the mere fact of being operative in answering the messages received on your social media pages can make a difference.

  1. Targeting ads is irrelevant

There are men who complain that they constantly receive advertisements for women’s underwear… If you set ads on target audiences that are too general, too specific or misdirected, chances are you will not get the results you want.  If you want great results look to a marketing firm at https://roofingcontractormarketing.com/ for a strategic plan.

 

 

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How Should You Go About Merging Your Duplicate Social Media Pages?

Merging Roofers Social Media SEO

Depending on the type of social media account you have, merging separate pages for business purposes may be possible. As long as you’re the owner or admin of the social media pages in questions, some platforms will allow you to quickly and easily merge your accounts and add followers from an obsolete page to the one you want to continue using.

 

Sometimes, merging social media pages is necessary. If the mission and scope of your business changes, for instance, you might want to create an entirely new social media page and scrap all the old content you had on the previous one. To do that, platforms like Facebook and LinkedIn can help you through their customer support. As you request the merge, a representative will analyze your social media pages and help you get the process finished in no time.

 

Unfortunately, not all social media platforms support this type of change. On Twitter and Instagram, if you want to switch to a new page, you’ll have to set the old one as private, then adjust your bio to redirect people to your new account page, and possibly make announcements on your other platforms or even create a short YouTube video explaining the change and including a link to your new account in the video description.  For some of the best SEO for roofers look to the professionals.

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Why Roofing Companies Need a Social Media Presence

Roofing SEO Social Media

If you think of the people you know in terms of their internet using habits, you will probably find that almost everyone that you know has at least one social media profile. If you continue the thought process randomly checking companies that you know or have worked with to find out whether they have a social media presence, you will find the same: almost every company that wants to grow and to attract more customers has at least one social media account. This can mean only one thing: your roofing company will also benefit from having a social media presence and have a roofing SEO company manage your online presence – here is how:

  • The social media profile that you create for your company will work for you like a second website, but one that is much easier to manage than your official website;
  • The opportunity to engage directly with your audience – social media profiles are great and useful for establishing a closer, more personal contact with your audience, for establishing yourself as a personable and helpful business;
  • More exposure – social media shares usually don’t affect search engine rankings, but they offer your business a much more palpable and much more immediate benefit: the opportunity to reach out to customers already looking for the services that you provide, in the geographical area where you are located.

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How Is Social Media Leading to New Customers for Roofing Experts?

Roofing Contractor Marketing Leading Customers

Social media and companies such as Roofing Contractor Marketing are constantly leading new customers to roofing websites, and roofers don’t fall short of presenting their services in ingenious and original new ways, while providing prospects and clients with helpful advice to get them on “their side.”

 

In fact, it can be said that social media is in a way a replacement for the talks friends and family members usually had in person, back in the day, regarding the roofing services they should prefer. In many cases, these discussions now also involve the roofer, who can reply in real time even without the client having to call them or set up an appointment.

 

What’s best about this system is that it’s happening almost in real time. Most of the best roofers will not hesitate to reply to their clients’ comments right off the bat, and they also feature many new and exciting posts about their services, that rarely fail to have their prospects hooked.

 

With a well-managed social media account, there’s very little you can’t do. In most cases, you’ll find that even without promoting or updating your social media accounts too often, your work and your skills will speak for themselves, and your satisfied customers will be the ones who will do most of the promoting work for you – free of charge!

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