Pay-per-click (PPC) advertising can turn to be an effective way to get more traffic to your roofing business website quickly; however, small companies often make mistakes that undermine their campaigns.
Here is how PPC works: Through Google AdWords, Facebook Ads or other programs, marketers specify the money they are willing to pay for visitors who click on their sites. They also point if they want their ads to show up in search engine results or in advertising areas embedded on sites. It is a bidding system in which the advertiser who bids the most for a certain targeted keyword also receives the most exposure.
Although PPC advertising may seem simple, amateurs and newbies risk to create campaigns that generate only very few clicks, because they target the wrong keywords or lack a compelling message. So, consider these suggestions to avoid the mistakes most entrepreneurs make at the beginning of the road:
It is not enough to have well-chosen keywords. By setting the right SEO for roofers objectives, target, ads (text and image) you will have better performance. Constant optimization of the campaign is another very important aspect. Everything is measurable. You can monitor the number of clicks you paid for, what your budget is, and how well your campaign converted.
- Avoid too general keywords
- Don’t overload keywords
- Don’t ignore technical errors that could prevent conversions from being tracked