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Roofing Google Ads – Best Practices

Best Practice Roofing SEO Steps Advertising

In case you are searching for ways to improve your roofing Google ads, there are some excellent SEO roofing practices for you to apply to guarantee the success of your efforts.

For instance, a good idea may be to use a landing page instead of your website. A dedicated landing page can make it easier for you to customize and quantify the effectiveness of your marketing strategies. Moreover, the user can thus land on an optimized page with relevant content and messaging.

We need to note that it is highly recommended that you use a landing page for all the services you offer. You can even create ad groups for specific services you are offering, such as installing new roofs or fixing damaged ones.

When building a roofing landing page, you should remove the main navigation. Including a clear-cut call to action is also essential. Thus, you can include things such as “make an appointment” or “call now.” Using powerful visual elements is also quite effective when attracting potential customers to your business.

Another thing not to leave out is to include information about your services and pricing. Using accreditations on your landing page is also very efficient for drawing positive attention.

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Google Ads – Will They Work For Your Roofing Business?

Yes Roofing Contractor Marketing Strategy PPC Works

Google ads can be one of the most effective tools for roofers to connect with their customers and promote their services online. It is imperative to make your business known and help it appear on top of the results of Google search engines.

And this is what Google ads will do for your business. It will make you visible to people more likely to want your roofing business services.

We must say that Google Ads is a platform that uses the pay-per-click advertising strategy. With the help of PPC from Roofing Contractor Marketing, you only need to pay when users click on your Google ad, which takes them to your webpage.

With the help of Google Ads, you can make your business stand out from the crowd in your local area. But taking care of some things is necessary to complete your endeavor successfully. For instance, you should use a clear and genuine message. Your keywords should be strongly related to the problems that your customers usually encounter for your business to provide them with solutions. At the same time, your call-to-actions should be compelling and without any confusion.

Thanks to this platform, you can get instant results. Moreover, you can target your ads to specific users, devices, locations, and demographic categories. Your ROI can also be easily measured.


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The Best Approach to the Use of Google Ads for Promoting Your Roofing Company

Boost Your Business Roofing Contractor Marketing


If you’re looking to promote your roofing company, Google Ads can be a great tool to help you reach potential customers and increase brand awareness. However, it is essential to use the best strategies for your Google Ads campaign, which means you’re far better off working together with a dependable online marketing service like Roofing Contractor Marketing of Denver.


Before you start running ads, it’s important to have a clear idea of what you want to achieve. Do you want to drive traffic to your website, generate leads, or increase phone calls? Defining your goals will help you create ads that are tailored to your specific needs.


Next, be aware that “keywords” are the words or phrases that people use to search for products or services online. When creating your ads, it’s important to choose the right keywords that are relevant to your roofing company. Use Google’s Keyword Planner to identify keywords that have a high search volume and low competition.


Your ad copy should be clear, concise, and compelling. Make sure to include the benefits of your roofing services and a clear call-to-action (CTA) such as “Call us now” or “Get a free quote.” Use ad extensions such as sitelinks and callouts to highlight additional information about your roofing company. You can use a content marketing service to outsource your ad copy, so you don’t waste time creating it yourself.


Once your ads are running, it’s important to monitor their performance and make adjustments as necessary. Use Google Ads’ reporting tools to track clicks, impressions, and conversions. Make changes to your keywords, ad copy, and targeting to improve the performance of your ads.

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PPC Advertising: A Powerful Tool for Roofing Companies

PPC SEO Roofing Company Roofers

Pay-per-click campaigns are some of the best-established forms of digital marketing. If you haven’t tried it for your roofing company yet, you probably wonder how it can concretely help you.

Well, here are some of the benefits that a PPC campaign from a roofing SEO company will have on your roofing company:

  • Immediate and consistent results

Unlike search engine optimization, which focuses on increasing “organic” traffic, PPC advertising can work as soon as your ads get up and running. PPC campaigns represent a great solution to achieving the objectives of your roofing business.

They contribute directly to the main KPIs of a business and can bring in revenue now (and measurably!).

  • PPC advertising is successful

Statistical data shows that PPC is leading among all types of online marketing campaigns. Most business owners who have tried it claim that it brings the highest ROI of all digital marketing strategies.

  • You have greater control over your budget (you only pay for the clicks)

Pay-per-click advertising is budget-friendly, providing a higher level of control than traditional paid advertising strategies. That is, there is no paid barrier to starting a campaign and no minimum budget for ads. Businesses can choose to spend money, depending on how much they can afford.

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Optimizing Your Google Business Profile for Local Roofing Search

Optimize Your Content Roofing SEO

If you are at the beginning of the road or have decided to be more visible online, in your area or city, to increase the number of your customers, Google my Business is where you should focus your efforts. This is why you should take some time to understand how to optimize your Google My Business profile: According to some statistics, almost 90% of internet users search for a local business on their smartphones at least once a week.

How to optimize your Google My Business page

Fill in all the information about your company and include it in a particular relevant category. This will help users find you and change the options available in your Google My Business account. For example, if you are a roofing company, you will also have a chance to add a list of services you offer.

Make sure that the schedule is displayed correctly. Enter your company or a business number and your website, and do not forget to install analytics to maintain traffic control from My Business. Ensure you create an attractive description for your visitors which should be roofing SEO friendly.

Photos are vital, so optimization cannot be complete if they do not exist.

Lastly, make sure to give due importance to the reviews you receive. Review management is an absolute necessity when it comes to your company’s image. Always respond to reviews, even to the most critical, while remaining professional and polite.

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