Call Now! 888-474-7276

google badgeBing partner google mobile site certification

A Look at SEO and the Ever Changing Google Machine

Steps To Roofing SEO Plan

SEO continues to change as time goes by and the experts at Google keep finding new ways to refine and enhance the search engine algorithm used by the internet giant. While there might be a lot of search engines out there, Google drives basically all the changes on the SEO scene, with many of the others – including other giants, like Bing and Yahoo! – continuing to follow in their footsteps.


The idea behind roofing SEO seems simple at first. It involves a type of intelligent code that allows Google to crawl websites, find content and organize web pages based on their relevance pertaining to specific search results. As the algorithm that is used to rank web pages and place them above each other depending on specific search terms continues to change, a dynamic set of recurring shifts ensues that often turns the entire SEO world upside down.


The moment a major new change is applied to the Google algorithm, such as the first introduction of the content-based changes implemented a few years ago – which practically ended the era of spun, low quality content – everyone has to adapt or go home.


In many cases, you’ll find that keeping close track of what the ever changing “Google machine” is doing can help you get past your competitors and stay ahead in the race to SERP supremacy.

Continue Reading

Social Media and Your Past Roofing Projects – How to Improve Your Reputation as a Roofer

SEO Company Social Media Improve Reputation

Using social media to get more exposure for your past roofing projects can offer an excellent boost when it comes to promoting your business online. These days it’s very important for any business to gain online exposure, since most people use their smartphones or laptops to search even for local services on the world wide web.


The reason social media is so great is because it allows people to connect and talk about the issues they have. This provides business owners to gain invaluable insight about their problems and provide the best solutions to counter them.


As a roofer, a skilled roofing SEO company knows you can use social media to offer important insight on the roof maintenance and repair projects that your prospects might have. However, if you don’t prove that you’re an expert, then they might avoid taking you seriously.


This is where promoting your old roofing projects could come in handy. As you show photos and testimonials about your past projects on sites like Facebook and Twitter, people will be more likely to want to work with you, especially if you also give references. That way, anyone who doubts your credibility and the quality of the services you provide will be presented with the proof right in front of them.

Continue Reading

How SEO Can Be a Real Game Changer in Running Your Business

Roofing SEO Strategy Is A Game Changer

When you have a new business, it’s important to consider all the various ways in which you can promote it, so you’ll be able to gain the returns you need as quickly as possible. Investing in a new business can be a very serious endeavor, especially if you put in a lot of money and effort to start it up.


Fortunately, these days you don’t have to invest in thousands of dollars worth of marketing in order to get the best possible results with your business. Instead, you can simply use SEO (search engine optimization) to get your website on the first page of SERPs and get more exposure.


SEO can be a true game changer for a number of reasons:


  1. A lot of people use search engines to find products and services these days, and SEO decides which service and product provider they will find first.
  2. SEO can also be used to pair up local businesses and customers, and a well designed roofing SEO strategy will help you sell your products more efficiently to local buyers.
  3. SEO can help you set up an effective strategy that works in the long run. Basically, as long as you keep creating unique content, engaging with possible clients through blogging and video, and providing useful information to people who look for it in your niche, you will keep getting a steady stream of leads and customers without investing more.

Continue Reading

Is Your Roofing Website User-Friendly and Easy to Navigate?

Roofing Website User Friendly Roofing Contractor Marketing

Usability – the set of features that make websites easy to use for visitors – is one of the most important qualities of any website and also one that is frequently ignored by contractor websites, including roofing pages. The reason for this is simple: contractors are business people driven by practicality and many of them think that it is enough to have a website that provides a description of their services and their contact details. However, roofing websites need to fulfill the same criteria as a website focused on e-commerce – here is what makes a roofing website user-friendly and easy to navigate:

  • Mobile compatibility – most internet users look for the products and services that they need via multiple devices, so having a site that works seamlessly on multiple types pf digital devices is essential;
  • A well-designed architecture – users tend to only skim web pages and menu bars to obtain the information they need as quickly as possible, so the format of the content provided on your roofing website as well as the structure of your menus need to be consistent, logical and easy to understand;
  • Short load times – today’s internet users don’t wait for more than a couple of seconds for a website to load – if your site is slow, you risk losing potential customers.

Continue Reading

Why Reputation Management Matters

Roofing Overall SEO Reputation Management

In the past, reputation management was a term used in public relations to refer to the process of influencing the way a group, an individual or an organization is perceived by the public. Nowadays, the term is used with a very similar meaning, but the scope of the process has been extended to the online environment and it mostly refers to the management of the reputation of the same entities through websites.

The process of reputation management can be handled by the company interested in its own reputation or through a provider of reputation management services.  A good roofing SEO company can increase website traffic quicker and more efficiently for a company that has a great reputation to start.  The related tasks are varied and numerous and will include the following:

  • The monitoring of customer opinions across various platforms and websites – being aware of what your customers and clients think about your products, services or attitude is critical for being able to implement any further reputation management measures;
  • Providing timely responses – any criticism formulated by your clients and customers needs to be addressed through polite, positive and cooperative responses. The customers who expressed criticism should be contacted to find out more the issue that has caused the dissatisfaction and to propose solutions;
  • Internal evaluation and improvement measures – criticism that is justified is worth listening to, so evaluate your operations from the point of view expressed by your critic and figure out how you can improve.

Continue Reading

Call Now Button