Traditional marketing techniques of a roofing SEO company are still tools that are very popular among roofing companies, but adding digital marketing to time-tested off-line methods is an excellent, low-cost way to step up the efficiency of the campaign. Here are some tips for roofing companies about including online techniques to their marketing mix:

• Use pay per click advertising – one of the most powerful and most cost-efficient digital advertising tools is pay per click, a method that places your ads in strategically important locations on the internet and requires you to pay only if the ad is clicked on by one of your potential customers;
• Use social media – social media offers lots of great advertising tools that allow you to establish direct contact with your client base. Many of these tools can be used for free, while others are available for an affordable rate;
• Use e-mail marketing – another great way to get your message through to the visitors of your website who have already expressed their interest in your products and services. The benefits of the tool are many, including retrievability (e-mails can be opened, read and re-read by the addressee any time) and shareability (your addressees can freely choose to forward the messages sent by you to other people interested in your products and services).

Your roofing company does not have a web site, but you would be interested in it but you do not know what information should it contain? Do you have a site but it is incomplete or outdated, and would you be interested in changing it?

Read on and learn about important things you should have on your roofing website.

Pages that must not miss from your website are: Home Page, About Us, Services / Products, Portfolio, News and Contact as a qualified roofing SEO company will be sure to establish.

Home page

The first page is very important because it is often the first contact the client has with the website of your roofing company. This page must provide visitors easy access to every section of the website.

About us

Here you describe your company: when it was set up (the experience of construction companies is very important), employee qualifications, certifications, memberships in national associations – all these and others too are reasons why the visitor should believe you are reliable and choose your services.

Services / Products

This page should contain links to the categories of services / products offered, with detailed descriptions.

Portfolio

This page is very important in the case of a roofing company, much more important than a simple image gallery, because the clients have the opportunity to study the projects your company has accomplished so far. You must not forget to add descriptions, photos and even testimonials from your past clients.

News

This is the place for articles not just about your company but also about the roofing industry in general.

Contact

Besides contact information, it’s good to add your location to Google Maps.

 

The way a potential customer thinks about your business incredibly important for your success, regardless the industry you activate. If you have a good reputation, it will be easier for you to attract more customers and partners. On the other hand, if you have a negative image, it is absolutely necessary to regain control over your reputation and accurately manage every detail that can change the opinions of your customers.

Unfortunately, you do not (always) have absolute control over your business`s reputation. Past clients and potential customers are free to develop their own opinions about your services and products, as well as about the way you do business – and share it with their friends and family. However, even if you cannot please everyone or fully control the way people think about your business, you can still manage your reputation with the help of digital marketing specialists.

Reputation management which is included in SEO for roofers services lets you monitor the way your company is perceived and talked about online and make the necessary changes to attempt to clean your image, if necessary.

Reputation management is not just for big companies or important brands. Proper reputation management can be beneficial to companies from a variety of industries, with preponderance in the online environment, where SEO and content marketing campaigns can make a significant contribution to changing attitudes.

The work of a SEO expert has changed over the time. As Google modifies its algorithms, SEO specialists need to promptly adjust their practices to keep up with them.

As a business owner, you definitely do not have time for that, so you should consider hiring a SEO expert. What will he/she do for your business?

It is important to hire an roofing SEO expert who is really skilled and has extensive knowledge when it comes to increasing the number of visitors to your site. This specialist must have an answer for the following questions:

• Why has the website lost positions in the Google rankings?
• What can be done to optimize it?

SEO specialists are skilled in the efficient use of programs like Asana or Slack, as well as programs for analyzing primary links to internal elements on the website. They also know how to use Google tools like Google Analytics and Google Search Consoles efficiently. Other technical skills of SEO specialists include: programming skills or technical analysis of the code, knowledge of server configuration, especially when it comes to accelerating site performance, and determining whether the site code has the chance to be indexed by Google.