SEO is one of the most discussed terms in the world of digital marketing. The fact is that, if done correctly, it can help your site to rank on the top of the most coveted positions in google search results.
In the long run, a well-done SEO campaign ensures a constant organic flow of users to your website, without having to pay for advertising. Taking this into account, we have listed below the 3 most common Roofing SEO mistakes that you should avoid in order for your website to enjoy a good presence in the Google rankings:
- Low quality content
Over the years, Google’s algorithm has developed to such an extent that it is now able to interpret the quality of the content posted. This means that posts or pages with information that are not relevant to the subject, that contain few words or too many images are classified as low-quality content.
- Duplicate content
Worse than low-quality content is duplicate content. Search engines might consider as falsified text or plagiarism the following situations:
- content copied from other websites and pages
- duplicating the content of your own website
Google immediately identifies plagiarized content. Therefore, it is of no use to provide information that has already been posted, hoping that this will give you more hits.
- Lack of website optimization
Optimized sites usually get a better score in Google rankings (it is also about optimizing the page for mobile devices).