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The Mobile Version of your Website has ALWAYS Been Important. Now even more so.

Has it ever happened to you, you were looking for a business on the go and found their website only to find that it’s impossible to navigate? Maybe you thought, I will look at this later and forgot about it, or maybe you just gave up on looking altogether. It is no secret that mobile web traffic has been on the rise for years now. As almost the entire planets population is now walking around with tiny computers in their pockets your website better be optimized for mobile.

It has been critical from a user-experience standpoint for a while now that your website looks good and is easy to navigate on mobile but it is becoming even more crucial now that Google is pushing their “Mobile-First Indexing”. If your site isn’t optimized for mobile you may lose some ranking.

Google begins rolling out mobile-first indexing to more sites

Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console.

Google has announced that it has begun the process of rolling out the mobile-first indexing to more sites. This rollout is only for sites that “follow the best practices for mobile-first indexing,” Google said.

This is the first time Google has confirmed it is moving a large number of sites to this mobile-first indexing process. Google did tell us last October that a limited number of sites had been moved over. But this Google announcement makes it sound like the process of mobile-first indexing on a larger scale has already begun.

Google did say it will notify webmasters/site owners that their sites are migrated to the mobile-first indexing process via messages in the Google Search Console. Here is a screen shot of a notification:

Read the whole story at searchengineland.com…

 

Now is the always the best time to make sure that your website is fully optimized, and we make it easy. Get a free SEO Analysis now and see how your website is currently ranking and to see how we can make it rank better.

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Is your landing page optimized to convert?

Landing pages are one tried-and-true way to help ensure that your ads are successfully converting people and moving them through the marketing funnel. The purpose of a landing page is to create a page that acts as the perfect extension of your ad and makes it easy for prospective clients to take an action. When the expert team at Roofing Contractor Marketing designs a landing page there is a lot of consideration that goes into it.

One of the first questions you need to ask yourself is, what ads are going to be driving traffic to this landing page? It is important that the landing page carries on the conversation that is in the ad. For example, it would seem strange if you clicked on an ad about commercial roofing but the landing page had content about homeowners looking for a new roof. The landing page needs to continue the same conversation as the ad.

Another part that is important to consider is the layout and design of the page. If the page is overly crowded visitors may get overwhelmed and click away, or if the layout is hard to follow they may lose interest. A landing page needs to clearly and simply convey the information and give visitors an easy call to action.

At Roofing Contractor Marketing our paid digital team are experts in crafting landing pages that will help maximize your digital ad campaigns conversion rates. That means that your marketing dollars are spent efficiently and effectively to get you the most leads for your spend. If you aren’t ready to hand your digital marketing over to our experts here are a few tips from Marketing Land that will help you create better landing pages.

15 questions to ask yourself before publishing a new landing page

We now how to make your landing page convert.

Are your landing pages optimized to convert?

1. Does my above-the-fold experience feel consistent with my advertising?

Your ads set expectations for your landing page. If you’re advertising personal injury services, but your landing page talks about divorce litigation, you immediately create a sense of confusion and unmet expectations for your site traffic. That’s not a great way to get people to convert on your landing page.

Instead, your landing page should match the advertising that brings people to your page. Keep in mind what your ad looks like and promises, along with who you are targeting and what platform your ads are running on. The more seamless your ad-to-landing page transition is, the more likely people are to stick around and potentially convert.

2. Do I have a headline that clearly defines my business and/or offer?

One of the easiest ways to establish a sense of ad-to-landing page consistency is with your headline. Your headline is the first place people look for confirmation that your page matches their expectations. This is the ideal place to confirm what your business does and what your offer is.

Remember, your main goal here is to maintain momentum and build confidence, so keep your headlines clear, concise and focused on the messaging that convinced someone to click on your ad in the first place.

3. Am I communicating value with my headline and subheading?

A good headline and subheading should make a strong value proposition to your potential customers. After all, if you want people to stay and convert, you need to give them a reason to stick around and consider your offer.

The best way to do this is to focus your headline and subheading on how your business or offer will improve the lives of your potential customers. So, instead of saying something generic like “industry-leading software,” it’s better to say something more along the lines of “Close twice as many deals with our sales software.”

4. Is my CTA immediately obvious?

The whole point of a landing page is to help transition potential customers from interest to action. For this reason, landing pages tend to work better if you make the next step immediately obvious. In some cases, you might want an above-the-fold call to action (CTA) encouraging people to convert directly. In others, you may want an above-the-fold CTA that leads people to read more content farther down on your page.

Additionally, it’s almost always a good idea to make your CTA stand out (contrasting colors, smart placement and so on). The easier you make it to find and follow the next step in your conversion path, the more likely people are to do what you want them to do.

Read the full article at marketingland.com…

 

 

 

 

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What are you doing to make your roofing company succeed in 2018?

Are you on track to meet your business goals for 2018? A marketing plan is a critical part of making sure those goals don’t end up as another pipe dream. At Roofing Contractor Marketing we are experts at creating marketing plans and executing them. Our team has worked with roofing contractors of all sizes in markets across the US.

We are looking for contractors who are hungry for more leads and want to dominate in 2018. Our full-service digital marketing strategy is a lead-generating powerhouse and can get your business in front of the people who are searching for you. Our proven strategies utilize multiple methods to drive qualified leads to your business.

Relying on any one tactic alone means that you are missing out on other opportunities. The Roofing Contractor Marketing team has experts teams in SEO (search engine optimization), digital ad buying, website development, social media marketing, and video marketing. All of these combine in a marketing plan that spells success for your business. Are you ready to have multiple teams of people working together to increase your sales?

The first step to success is to get a free internet marketing analysis because every company is in a different starting place. This no-obligation analysis digs into your web-presence and finds what your company is doing well and where improvements need to be made. Then we can begin to create a marketing plan that is tailored specifically to your company.

If you are ready to take your company to the next level NOW is the best time to make a change and DOMINATE 2018!

2018 digital marketing strategy.

 

 

 

 

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Is Your Website the Tortoise or the Hare? Page speed affects your ranking!

People are impatient. That should come as no surprise to roofing company owners who have to deal with clients that always want work done faster. What might surprise you is that speed is important to your website too. Not only will people leave your site if it takes to long to load it will also affect your rank with Google.

That’s right. Google is grading your website’s speed right now. If it thinks your website isn’t loading quickly but your competition’s site is you might be getting penalized and showing up lower than your competition.

The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem

Speed, mobile-first and WordPress

Google has been focusing on speed, speed, and then also speed, for eight years now. It formally announced a Speed Update that will roll out in July 2018, using mobile page speed as a ranking factor in mobile search results.

It has also announced that the mobile-first index has begun rolling out — meaning that Google has started indexing and using for ranking in SERPs, the mobile version of a website. The emphasis on mobile and speed is driven by data that demonstrates most searches are now performed on mobile devices. Slow, poorly performing sites result in a bad user experience and negatively impact site engagement, as well as conversions.

With the goal of assisting site owners in improving page load time for mobile visitors, Google launched the AMP project in 2015. Google has been aggressive in pushing adoption via the open-source community, working with platform plugin developers as well as providing large brand sites with developer resources to implement the technology. Even so, adoption of this mobile-friendly framework across the web has been slow: It’s estimated that fewer than .1 percent of all websites are using the markup language.
Read the entire story at searchengineland.com…

Speed is only one of the factors that Google uses to rank websites but it is an important one and it is only going to become more important. You can find out right now how your website is ranking with a FREE SEO Analysis from Roofing Contractor Marketing. See how you stack up against your competition and what you can do to beat them now!

 

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Facebook Algorithm is Changing Is Your Roofing Company Prepared?

In the digital marketing world, everything is changing all the time. Technologies are always advancing, new channels are forming, and old ones are adapting. It is a world that looks very different month-to-month. One of the largest driving forces of change is when Google or Facebook makes a change to their internal algorithms.

These algorithms determine what search results come up when you do a search on Google and what content is displayed in your news feed on Facebook. From a marketing standpoint these algorithms are in control of who sees your messaging and how frequently. If you want your business to succeed you need a digital marketing strategy that is prepared for the next change and is looking forward and planning for tomorrow.

When Google makes a change to their algorithm will your roofing company still get found on Google’s search engine results page? Is your roofing companies social media strategy still going to be effective when Facebook starts limiting content from publishers?

At Roofing Contractor Marketing our team is always preparing for the next algorithm change and adapting your digital marketing strategy to fit it. Here are a few of the ways we are keeping roofing companies relevant in social media.

 

Sharing on social in the wake of Facebook’s recent algorithm update: what you need to know

What is the latest Facebook algorithm update?

This latest algorithm update reduces the number of posts from business pages, publishers and news sites in a user’s newsfeed. Instead, content that is sparking engagement and conversation from people’s Facebook connections will be prioritized.

Think strategically to expand your reach

Know your audience

I teach marketing to small business owners on my Facebook page, and I run a group for those who want to learn how to market their business because they can’t afford to hire a professional marketer yet.

Understand their needs

In that group, I ran a poll to see what their biggest questions about marketing were. I asked them about their businesses because I want to get to know them and be able to help them.

Use that information to shape your strategy

  • I’ve used the data from my polls and comments in the group to generate content ideas for both the business Facebook page and group. By doing this, I know I’m giving my audience exactly what they need from me, and in return, they engage.
  • New people have liked the page because they saw a friend’s comment on my live video show up in their News Feed. People have tagged friends in the comments because they thought what I was teaching would be helpful.
  • When I’m sharing examples in my training, I try to tailor them to some of my group members. If I know there’s an example that would work exceptionally well for someone, I’ll share it with the audience.

Take organic performance up a notch

When I have an organic post that is getting significant engagement, I spend a little money on ads to expand my reach. It’s worth it to me because I know it’s something my audience is interested in and it’s being seen because they’re engaging. I’ll create an ad from the Facebook Live video and spend $5 to $10 a day on ads to share it with a targeted audience. Using this strategy has resulted in up to a 5,000 percent reach on some of my training videos.

Since the reach of blog posts is lower, I’m starting to use some ads to support those as well, so they continue to get read by my audience.

What should your Facebook strategy look like for content?

If you haven’t incorporated video yet, it’s past time. Video is the format that converts the most on social media channels right now. Facebook, in particular, is favoring live video in its algorithm. In my testing, I’ve seen a 30 percent to 50 percent increase in reach for live video vs. prerecorded and edited video.

If I were trying to figure out what to do with my business page in the wake of this update, here’s what I’d do (It’s pretty much what I’m already doing).

  1. Poll the audience to find out what they’re interested in, have questions about or want to know.
  2. Create content that addresses their issues.
  3. Test which format of content works the best for your audience. Try updates, prerecorded video, live video, GIFs and whatever other types of content you have in your mix. Test and measure the effectiveness of everything you do.
  4. Create ads out of the best-performing posts or videos.
  5. Support your blog posts and content with Facebook Ads for expanded reach.

Stay strategic and focus on your audience, and your business page will survive this algorithm update.
Read the entire article at marketingland.com…

Are you unsure if your roofing company is prepared for the algorithm updates? Get a free, no-obligation analysis of your digital marketing.

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