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How Do You Know When Your Marketing Is Not Working for Your Business

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There’s one important word that everyone seeking to promote their business online needs to remember: analytics. When it comes to creating an ad campaign or promoting yourself through anything from social media to SEO, analytics are very important to know how people respond to your campaigns.


While surveys and polls are great too, those methods will only help you check on your online reputation, and they won’t always tell you something relevant about a specific ad campaign or marketing campaign that you tried to use.


On the other hand, with the analytics tools you use on social media, video sites or sites like Google, you can target the specific ads or marketing methods you’ve used on that particular platform. These tools will show you percentages of people who clicked on your ads but then clicked away, how many people saw your posts but just kept scrolling, which social media ads were more popular than all the others, and much more.


If you want to know why your marketing campaign has failed, or why it’s not as successful as you had hoped, then make sure you use the built-in analytics tools on the platforms you have, and also try to get some dedicated analytics software that can help you go even more in depth and make the right changes to your marketing and advertising campaigns.  Looking and retaining roofing SEO services might be a viable option as well.

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When Is It the Right Time to Start Marketing a Roofing Company?

If you own a roofing company, then you might be wondering when the right time of the year is to begin promoting yourself. The fact of the matter is that roofers can work all year round, and for emergency roof repair for instance, you can get called in at any time even when it’s very cold.  For most roofing companies keeping up with roofing SEO for your business is a must year round, that way when the busy season comes you’ll be the one they find ranking first.


However, most of the time, promotional campaigns are best targeted at your main customers either around the beginning of spring or end of summer.


So, the summer is usually a time when most homeowners go on vacation, and even those who have time to remodel their homes will usually handle basic roofing tasks as DIY. However, in spring most homeowners will look for roof inspection services and repair companies to help them fix damages caused in winter. Also, during the fall, they will aim to repair or replace their roofs as soon as possible, since winter is coming. There is even a kind of urgency in that.


Roof replacement and installation services will also be quite popular at times when people tend to buy more homes. So you should definitely keep an eye out for clients and boost your marketing sometime between the beginning of April and the end of June, as that’s typically when a lot of people seek to buy new homes.

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Improving Your Online Presence: Does Your Website Need to Be Upgraded?

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Upgrading your old website might seem like a pain. After all, it will largely contain the same information, and it’s not likely that your client base or the main demographic you target will change overnight. So, what is the point of upgrading your website and spending money on a new online platform to share your services and products through?


Well, first of all it has to do with security and the use of the latest technologies to maximize your potential of improving your online presence and reaching enough customers. For instance, if your website isn’t properly optimized to leverage mobile searches, then you’re missing out. If it’s designed to use older security protocols, it might also be hacked, which causes a whole other set of bad headaches.


To figure out if your website needs to be upgraded or not, consider looking up the sites of competing businesses. How do they look compared to yours, and what do people say about them? We’re not just talking about people’s opinions of how good the website looks, but also about how well they can use it and how easy it is to perform certain tasks, such as searching for specific products or customizing their experience. In most cases, your website upgrade will benefit your image, but it will also do wonders to attract a lot of new customers.  See how you can improve your website and increase traffic at

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The 5 Main Reasons Why a Roofing Contractor Needs Marketing Support

It’s no secret that marketing is used by many types of companies these days. The following are just a few of the main reasons why your roofing company might want to consider setting up a working marketing plan:


  1. No matter how good you are, roofing is a competitive industry, and in the United States there are many thousands of roofing contractors who are all competing quite fiercely for supremacy in their respective areas.
  2. Marketing offers not only general advantages such as boosting your reputation. It can also be laser targeted to attract people from a certain area or demographic – just what a roofer needs.
  3. Marketing can improve your image and brand both online and offline. People in your area who see a Facebook ad associated with your company are more likely to remember you and call you up than those who just stumble upon your name when they ask their coworkers about finding a good roofer.
  4. In this day and age, not benefiting from the use of advanced marketing solutions is not just a lost opportunity, but could be a crucial loss for your business as a whole. Online marketing is used by most businesses, and they will get ahead of you, if you don’t even consider it.
  5. A sound marketing strategy designed by a roofing SEO company will allow you to track your reputation and your ability to turn leads into customers in an accurate way. Those analytics can help you set up future marketing campaigns and orient yourself towards offering better products and services.

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Is Digital Marketing and Google Ads Less Expensive During the Winter?

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Digital marketing and Google Ads are typically used by most businesses to get ahead in their online environment and specific niche. Typically low cost, these methods of promoting your business can still hurt your finances if they become more expensive, or if your business is just starting out in earning you some profit.


For digital marketing in general, the issue of whether or not it’s more expensive during the winter can differ from one business to the other. If your business is able to make a lot of money during the winter – for example, by selling more toys and candy – then the relative difference between your profits and the cost of your digital marketing campaign will be significant, and you won’t be losing any money. In fact, digital marketing will help you promote your specific wares at the right time, so your profits may even skyrocket.


With Google Ads, the issue is more complicated, since a Google Ads campaign is pretty unpredictable even at the best of times. The cost of the campaign will not only depend on your business and how much money it could make during the winter, but also on current events and new trends, as well as on unexpected changes in the market that could impact businesses that have already established their Google Ads campaigns and can’t do much to back away and start anew.  For marketing help look to

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