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5 Things Roofing Companies Can Do to Keep Marketing in the Winter

SEO Marketing Sales Roofers

Are you wondering what you can do during the winter to boost your business and promote yourself? Here are 5 effective methods roofing contractors can use to promote their business and improve their chances of getting clients, even during or right after the winter holidays:

 

  1. Re-purpose your company for quick, emergency repairs. Wintertime is packed with problems caused by snow and ice, and if you respond quickly to your prospects’ roofing issues, they will definitely thank you for it.
  2. Another thing you can do is add some “holiday spirit” to your marketing campaigns. You can offer competitive prices for roof maintenance and repair, while creating a catchy, Christmas-themed online marketing campaign to reel in new customers.
  3. Create informational videos and advice posts on social media and well-known video sites like YouTube. You can promote yourself and your brand very effectively that way, and once things start moving again, you’ll be the first one that people call.
  4. Renew your website, and hire an SEO for roofers company to help you create an awesome online marketing campaign targeting clients who will need your help right after the holidays.
  5. Set up a roofing blog. These days a lot of people turn to the internet for information, whether because COVID doesn’t give them a choice, or the weather has gotten too cold to go out and talk to an actual roofer. A blog by a reliable local roofing contractor might be just what they were looking for.

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Is It Better to Start Your SEO Campaigns Before or After New Year’s Eve?

Christmas Greeting SEO Campaign Marketing

As another year is coming to an end, lots of business owners wonder about the idea of starting their marketing campaigns at the right time. Of course, holiday campaigns are great, but as more and more people flock to the “best” offers, and the competition between businesses is very fierce, it’s easy to be left out, and sometimes because of bad luck you might lose a lot of money on marketing campaigns that don’t work out at all.  It’s best to look at services from places like Roofing Contractor Marketing of Denver that can run effective campaigns to gain you business.

 

A better solution is to create marketing campaigns that you can launch right after New Year’s Eve and attract buyers who have been waiting for the discounts and clearances that normally arise at this time. A lot of businesses fail to sell their wares before the holidays are over, and as a result, they might lower their prices a great deal to do so after the new year. Disguised as such a business, your own business can provide a few discounts and use them to attract leads and sell high quality products or services without worrying about the competition.

 

You’ll find that your New Year marketing campaign can really take off, if you plan it right. You might even be able to continue using it into the first few months of the next year with exceptional success.

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Should You Consider Doing Some Marketing Focused on the Holidays?

Christmas roofing marketing focused

Depending on what type of service or product you’re trying to sell, digital and offline marketing can both be very successful and helpful during the winter holidays. Even businesses that don’t normally benefit so much from the holiday spirit, such as construction and roofing companies, can still find great  deals and sign up for new projects if they do some holiday focused marketing.

 

Holiday themes can be used quite successfully in marketing, if you play your cards right. Here are a few ideas from a roofing SEO company that can illustrate this point very well:

 

  • People are drawn to holiday discounts which are frequently associated with Christmas-inspired designs and marketing campaigns. By simply coming up with such a campaign and lowering your price by 5% to 10%, you can already make a lot more sales.
  • Direct mail campaigns work great during the holidays, as you can wish people a Merry Christmas through ornate cards and fliers, and also present them with your best deals – a strategy that can work just as well in email marketing.
  • Holiday contests and giveaways are also great to attract new clients, as a lot of people actually go looking for them. You can advertise your contests on social media, and use them as a great marketing and lead generation method at the same time.

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What Is the Best Way to Respond to Positive and Negative Reviews?

How to deal with roofing SEO Marketing issues customer reviews

If you just got on the market as a seller, and you’re promoting an awesome new product, it might be best to consider listening to reviews and constructive criticism from your clients, so you can build some level of rapport and learn about what you could do to bring in more customers and a greater profit.

 

Of course, as you read through reviews, you’ll notice that there will be at least some negative comments and reviews in the case of even the best products you might have. This is a big issue for many sellers, as they might end up becoming discouraged or even lashing out at their clients.

 

Now, there might not be much to respond if a person who bought your product had a really bad experience, and all they’re doing is insulting the product and the seller. However, if you do find some constructive criticism, it’s best to respond, and to do it in a polite and receptive way. You can give them some short feedback to let them know you’ve actually read their review, and even ask them to send you an email with additional details, should they choose to.

 

In the case of positive reviews, you can do the same if there is some small criticism, and you can also consider thanking your customer for taking the time to review your product. You might also want to encourage them to check out some of your other offers, as they might even become some of those loyal customers who will stick with you no matter what.  For effective ways of Marketing, get in contact with a really good roofing SEO company to work through some of these issues.

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How Frequently Should You Ask Customers to Review Your Products or Services?

questions roofing contractor marketing reviews

Reviews can undoubtedly help your business improve its recognition and sales. However, you probably already know that overly aggressive requests for customers to review your products and services will not generally pay off. It’s just like downloading an app on your phone and having a message pop up once every few minutes asking you to like or rate the app in the store. Sooner or later you might even get annoyed enough to uninstall it.

 

So, how frequently should you ask for reviews? Depending on the products or services you’re selling, that answer can differ greatly, simply because you are catering to a different audience and client base.

 

With some products, customers are more than happy to provide reviews, as it’s a one time thing, and they get to have their opinion heard on a big store or website. You’ll find a lot of people responding positively to the prospect of reviewing products such as kitchen appliances and electronics, so if you’re a seller of those items, it could be a good idea to remind your customers by email asking them if they’d like to review.

 

Regardless of the product, however, and even if you have a patient audience that doesn’t mind too much, it’s never a good idea to be too pushy. The best solution is to send a few emails maybe once every week or once every two weeks with additional offers as well as a gentle reminder in case your customer wanted to review their purchase but simply forgot, or in case they didn’t have time the first time around.  Find other ways to reach your customers at Roofing Contractor Marketing.

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