While traditional newsletters and emails are still important, the ability to collect more data about users and adapt strategies to their behavior through marketing automation software solutions has expanded roofing companies’ access to their potential clients. In short, marketing automation solutions are hybrid e-mail marketing tools that connect with Customer Relationship Manager Applications, a system that, for the majority of roofing companies, is a valuable source in determining the quality of their leads. It allows sending automatic emails to particularly appropriate leads.
Content marketing consists of constant actions, which focus on building a company, services or products, visible through the number of references and mentions, due to the creation and constant supply of relevant and valuable content.
From the variety of content marketing strategies, social media networks are now in the top, followed by:
- Direct Mailing
- Articles, case studies, reviews
- Video content
- Illustrations / pictures
- Online presentations
- Webinar / Webcast
- Research reports
Exceptional results from a lead generation perspective always come from experimenting with a wide range of tactics and combining them across multiple channels. Only through testing, a roofing company can assess which are the most effective ways to reach its target audience and which is the most appropriate way to use time and budget in order to achieve visible results, in the long term. It’s best to hire SEO for roofers professionals to help with the lead generation process.