The roofing industry is peculiar in many ways, two such aspects being that bad weather for a roofer is actually an opportunity to get new customers and that the consequences of bad weather also gives roofers the opportunity to help people get their lives back by restoring the integrity of their homes. However, to be able to do all that, roofers need to be able to get through to potential customers and that is when digital marketing comes handy – here is how to use it:
- Create an attractive website and optimize it for search engines – analyze the keywords that your potential customers use the most and use them on your website. Also pay attention to the contents of your site – they should be free from errors, responsive and they should inspire trust;
- Define your targeted segment – create the profile of your ideal customer and tailor the messages you send through your ads campaign or via your social media campaign to make your target group trust you and resonate with your values;
- Local optimization – roofing is very much a local business, so make sure your campaign is targeted towards your specific geographical area;
- Establish yourself as a helpful expert – provide small, but valuable extra features on your website, such as the integration of storm alerts and weather forecasts. You can also find a roofing SEO company that is the best in the business to do the work for you, so you can focus on your business.