People are visual beings, they process visual information better than text. This also means that the saying that an image can speak a thousand words is hundred percent true, especially in the case of roofing contractors, whose work is evaluated mainly but looking at the results. If you already have a roofing website and you are looking for efficient ways to use images for driving traffic toward your website and to attract new customers, here are some tips for you:

• Get the image quality right – one of the most common mistakes that can ruin your efforts to make your business stand out through sharing images of your work is to use poor quality images. Always use pics of the highest quality and always test how they are displayed for your users;
• Dedicate a separate page to your project pictures – allowing the visitors to your website to see your before and after pics in one place has a strong impact and is very convincing. It is recommended to combine your images with text, but let your pics speak for you;
• Use your photos on social media – social media profiles are great for driving website traffic, so make the most of them by sharing your images via your company profiles.  For more on this see https://www.roofingcontractormarketing.com/.

If you are currently in the process of creating and launching an online marketing campaign or stronger SEO for roofers and other businesses, you have probably encountered the term Google Algorithm already. Here are a few things that you should know about the term:

• The definition – an algorithm is a set of rules written for performing a certain task;
• How Google algorithm takes that definition one step further – Google uses an extremely complex and frequently changing algorithm to serve the purpose of making the results to the searches launched by internet users relevant. While Google does not make its algorithms public, what we know is that they order the hits on results pages based on the occurrence of the search term in strategic parts of website contents, such as the headers, they evaluate the number of organic links toward the site and they also assess how responsive the website is (how seamlessly it displays on mobile devices as well as on desktop computer screens).

The evaluation, though very complex, is performed by the search engine incredibly quickly. The algorithms are also changed quite frequently, that is why website rankings might also take very short to change, but they are always influenced by the quality of the contents published on websites.

So you have a roofing service, and you want to gain the most exposure you can, in order to drive traffic and find clients through online sources. This is a worthy prospect, and it can actually help you get a lot more profit without actually buying expensive ads.

 

Targeted online ads can do it all better and at a much lower cost than regular ads. All you need is to do some research and figure out the best types of ad templates and keywords to use in order to promote your business. Search engines and social media platforms will use your keywords in order to pair your ads with the right audience, so pay special attention to that. This is especially important since, as a roofer, you will be targeting local customers in particular.

 

Depending on whether you want to focus on a smaller or larger area, you might find targeted ads to be more or less efficient. Also, considering your demographics can be an essential matter, since it will help you determine exactly what section of the population you will be catering to and how your ads should be designed to approach them. Your best choice in this regard is to contact a dependable local SMM and search engine optimization team such as Roofing Contractor Marketing to help you with your targeted ads.

Digital marketing trends have to do with the way in which you promote your business online utilizing professional roofing SEO services. Even though it’s not always a big factor when deciding on whether or not you’ll get more clients, it can definitely help to ride the wave of digital change and use the most significant digital marketing trends for roofing to your advantage.

 

What you have to remember first and foremost is that the digital marketing trends actually change with the roofing industry trends in the specific segment of the market that you are targeting. A good example is when a new type of material or a new technology appears on the market. Most of the time, when that happens suddenly, roofers and marketers will waste no time and start talking about them as part of their digital marketing campaign. Since it’s a hot new topic, it can get you a lot of exposure, even if you don’t actually promote or sell those types of roofing products.

 

It can also happen that there are new digital marketing trends that impact all industries. Google’s Panda and Penguin updates a few years back are a good example, as they helped pave the way for a new age in digital content marketing, which changed the way roofers promoted their information and skills online.

Owning a roofing company can be a hassle when you have a lot of work to do. Maintaining your online presence can therefore be left on the backburner in many cases, so you’ll end up wondering why it is that, after a long project where you weren’t able to market your business, you end up without any new clients.

 

The answer to this problem is a simple one: get a blog, and provide a hired freelancer or a writing service with some basic information you want on it.  It’s one of the answers to questions on how to improve SEO for roofers business.

 

Getting a new blog can greatly benefit your roofing website, since you can add information about your service and links to your website throughout the content. Since your blog will likely receive more online exposure than your website, due to the higher volume of newly updated content, it stands to reason that it will help your online presence grow more easily, and it might even increase your customer base in the process.

 

Having a blog will also give you a chance to showcase your knowledge by tackling difficult issues that homeowners and business owners might have – such as how to correctly perform DIY roof repair, what to look for in a professional roofer, and how to find the best materials for a brand new roof.