If you want to attract more customers to your roofing website, Google Ads helps you quickly reach those searching for your products or services on Google. And when we say fast, we mean it! It takes half an hour to create a basic campaign. You do not need technical knowledge, graphic design, or other complex skills. All you need, in the beginning, is to know some basic things about the platform.

Let’s say you are the roofing company owner that offers specific services and products.

With google ads, in just a few hours, it is possible to receive phone calls from potential customers, and that’s because you will be able to create ads displayed when someone searches for a keyword you preset. If someone clicks on your ad, you pay a certain amount to Google. If no one clicks on the ad, you pay nothing. In short, you only attract genuinely interested visitors to the service/products your roofing company offers.

Through Google Ads, you can create different types of ads (text, image, video), choose how to display them, define the words of interest and optimize them, etc. In addition, the results are visible in real time, allowing you to measure each campaign’s impact.  Companies like Roofing Contractor Marketing can help you with your SEO Marketing needs.

Do you have a local roofing business that you want to take to the next level?  Looking for simple online roofing marketing ideas that offer optimal results? Here they are:

 

1. Promotion through Google My Business

The Google platform provides you with several promotional tools for free, and Google My Business is one of them.

Complete your profile with a description of your business and the products/ services you offer. Make sure you mention the county/ city/ neighborhood where you have a physical location to highlight the area you can serve the fastest. Also, do not forget to fill in your website’s phone number and address.

If you have a business with multiple locations, make a presence in Google My Business for each location.

 

2. Promotion through social media

Facebook and Instagram remain the most powerful channels for promoting a business, regardless of the niche.

Offer a detailed description of your business, and do not forget to fill in the location. Use landing pages as well as social media groups for your benefit. Use hashtags when making posts, and create some specific to your brand. Identify influencers/micro-influencers that you can involve in your marketing campaigns.

 

3. Promotion through Google Ads

Although you have some possibilities of free advertising (Google My Business), it is advisable also to test the Google Ads and make unique campaigns for your location.

Both roofing SEO and social media are powerful tools in our present-day world. But should they be mixed? At any rate, you need to know how to do that, in order to achieve the desired results in a reasonable amount of time and at affordable costs.

Marketing a roofing business on social media will certainly blend well your SEO strategies, and increase your visibility, but not straight away. The trick is to use an expert to guide your marketing and get attention.

The SEO elements that you need to combine on social media include relevant keywords, organic content and links. To achieve success in this respect, a good idea is to make full use of videos and images. These images and videos can actually attract your desired audience and market.

At the same time, you need to encourage positive reviews from the part of your customers. For this, you can use various social media platforms, where people tend to express their honest opinions on various things. This will build your brand recognition. Last but not least, don’t forget to provide a physical address and contact information, as well as a link to your website.  Get the Marketing Strategy you need with Roofing Contractor Marketing and discover the benefits of media and SEO marketing solutions.

 

You may be struggling with getting more traffic to your website, in order to make your business more profitable, pay per click (PPC) can be a good roofing marketing option for you. Using PPC without a trained marketing team can be dangerous, however.

Pay per click stands for an advertising method by which the advertiser goes into an auction where it is the highest bidders who manage to have their ad appear on a certain platform.

With PPC marketing, the advertisements are strategically placed on different web pages, depending on the platform which is used and on the created campaign.

You may be interested in finding out the exact price you pay per click. Giving the exact figures is not an easy task. It all depends on the exact high position you want to take on a platform, and on other variables, as well.

Outsourcing PPC can be the most effective idea, Professionals can manage a PPC account much better than those who are unfamiliar with this type of digital practices. If you have the right budget to invest in this, PPC can drive a lot of traffic to your website and you can get advantage over your competition at a rapid pace.

The marketing realm has changed a lot in recent years.  Part of this amazing transformation is the marketing of roofing online. There are different types of Google Ads to choose from as part of your roofing SEO strategy, depending on the specific marketing needs and interests of your business.

In this respect, we should mention search campaigns. They allow brands and marketers to place text ads across Google aimed at people who are in search of specific items. Keywords are very important, too. Thus, you should create a keyword list, based on which you can sum up your products and services, so that you can target the right customers. This also assures maximum exposure.

The display campaign included in the Google Ads may refer to several visual forms of transmitting messages, such as video campaigns, shopping campaigns, video action campaigns, etc. Ad campaigns have the advantage of allowing you to test and feedback on what actually works best for your business.

The reason why you should use Google Ads is because they can easily drive traffic to your website and thus attract more customers. In short, there is a great potential for return on investment when you decide on using this great online tool for marketing your roofing enterprise.