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3 Essential Questions to Ask a Roofing Marketing Agency

Digital Marketing Roofing Company SEO Advertising

If you’re interested in promoting your roofing business, it’s essential that you hire the right company like Roofing Contractor Marketing to help you do so. Roofing companies are often in fierce competition with each other, especially in larger cities and in periods when not many people are looking to upgrade, repair or replace their roofs.

 

Before hiring a marketing agency and spending money on SEO and marketing materials for your roofing business, consider asking them these three important questions:

 

  1. How long have they been working with roofers? Experience is very important in this line of work, since it will lead the SEO or marketing agency to make better choices on matters that are seemingly unclear. When trying to make an inspired choice as part of your marketing campaign, this measure is very essential to take into account.
  2. Ask them about the actual strategies that they employ. You should be able to see a pattern where they’d work on integrating various marketing methods and using the practical advantages of your business to promote it and attract the right demographics of people.
  3. What are some of the websites of past clients that they have previously worked for? The clearest evidence of the fact that a roofing marketing agency offers high quality marketing solutions is that they have past clients who have become very successful with their assistance.

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What Is Included in an SEO Marketing Package for a Roofing Business?

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An SEO campaign for a roofing company has to focus, by definition, on the local market. As such, in order to be successful with your search engine optimization campaign, make sure that the experts you hire will have the following points covered as they begin to talk to you about your online marketing strategy:

 

  • A roofing SEO package should first of all include targeted local SEO measures and methods that will put you on the map – both figuratively and literally. Maps and local online directories are actually some of the best places to start submitting your SEO-optimized descriptions to start attracting leads.
  • A detailed keyword research and implementation campaign combined with locally targeted SEO content should also be included. Online articles and blog posts, as well as image ALT tags and other forms of online content have to be published, promoted and embedded with the right locally targeted keywords and key phrases, so your business can rank high in searches related to your local area.
  • The focus of a roofing-relates SEO business package should include an integration strategy to combine the SEO campaign with social media and email campaigns as well as coordinating it with offline marketing methods such as the use of fliers and business cards.  For more on SEO Marketing look at Https://www.roofingcontractormarketing.com/.

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How Important Is It to Find a Roofing Marketing Company in the Same State?

 

You are comparing offers from two roofing marketing companies, and one looks more attractive than the other. But there’s a hitch: the company is located in another state than your business. Here is why you should hire the company in your state, even if it means paying more money:

 

  1. They Know the Local Market

Consumers have different expectations and respond differently to the same marketing messages in various US states. What a resident of Colorado will find a good selling point for a roof is not the same as what a resident of Texas would respond to. You need a marketing company that understands demographic and behavioral signals from customers in your area, not a different state.

 

  1. They Have Strong Media Connections

A marketing company usually establishes collaborations with media companies. They know the viewership/readership for different magazines, websites, TV and radio channels. Thus, they know how to select the best placements for your ads, so that they reach people who are interested in your products and services.

 

  1. You Will Get More Attention from a Dedicated Contact Person

A local marketing agency like Roofing Contractor Marketing will assign a person to keep in touch with you and be available for discussions even on a short notice. Large companies that work with out of state companies cannot give you the same attention and dedication. Plus, if they are on the opposite seaboard, you will also have to deal with time zone issues.

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5 Questions to Ask a Marketing Company When They Take Over Your Social Accounts

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Marketing and SEO roofing companies will often act on your behalf in an effort to fine tune your online promotional efforts and make sure that your business gets the right type of exposure. However, before you give them the green light on all that, it’s very important to consider which company can actually help you out and which ones are just there to try to get as much money out of you in the long run.

 

To make sure you hire the best marketing firm out there, consider asking them these questions first:

 

  1. Are you licensed? Can you provide any references to showcase your work?
  2. What are the main activities you perform when taking over social media accounts to tweak and improve them?
  3. How long will it take to see actual, concrete results?
  4. Do you have a feedback and analytics method that can show you how leads and customers respond to your social media campaigns?
  5. How much will your service cost?

 

When inquiring about these issues, you will place the marketing company in a spot where they have to decide whether to be transparent or try to hide some information that you’re asking about. The best companies will not have to think twice when answering any of these questions, and they will openly provide you with the answers. Any situation where a company starts to dodge certain issues will already be somewhat of a red flag, so you should definitely use caution when dealing with them.

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Are Ads on Yelp Different or Better Than the Ads Found on Google?

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When you have a business and you’d like to find the best ways to promote yourself, an ad campaign starts looking pretty attractive. However, with so many different types of ads available these days, you’ll have to be very careful about what types of ads you choose. Go with the wrong ad campaign and you can lose a lot of money without finding the right customers.

 

While Google ads have been seen for the long time to be some of the most popular types of ads on the internet, this isn’t necessarily true for every service. You have to consider the fact that Google is primarily a tool for people to perform online searches, and while some actually use Google to find a company such as your own or products like the ones you’re selling, most just look for information.

 

You’ve probably done Google searches on a certain topic and clicked by mistake on a PPC ad that sounded like it had something to do with your search. Every time an internet user does that, the company who posted the ad has to pay a small amount for that click.

 

With Yelp, the advertising model is different, and more importantly, it enables companies to find the right audience. Yelp is not the same as Google, and in many cases people actually go there looking for businesses and retailers to fit their needs. As a result, Yelp is actually a far better medium for online ads, and it can bring you a lot of revenue, if you learn to use it properly.  If you are lost for time, look to marketing professionals at https://roofingcontractormarketing.com/ who can create and manage the ads for you.

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