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What Should You Consider When Making a Roofing Marketing Plan?

Roofing Contractor Marketing Plan

Online marketing is the future of marketing even for roofing contractors. While all roofing  services are brick and mortar businesses, it’s important for them to keep up with the times. If you’re a roofer, you’ll therefore find that the following tips about putting together your marketing plan will really come in handy over time:


  • Who buys your services? Unlike someone who sells digital products over the internet, you’re selling a service that typically can’t be bought from too far away. You need to, therefore, make sure that your SEO and marketing campaign is focused on local searches, rather than national or global ones.  Businesses such as Roofing Contractor Marketing provide services that get your company noticed.
  • People who look up roofers online are searching for real life individuals, and not just a company name or brand. You have to create your online image in such a way that it will be friendly and relatable, and that people can feel comfortable about approaching you, either by calling, chatting with you online, writing an email or physically visiting your business’ headquarters.
  • Finally, it’s important to create the right mix between digital and offline promotional techniques. While an online presence is necessary for roofers, combining it with TV and local newspaper ads will help you widen your scope and reach a greater number of prospects.

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What People Look For When Hiring A Roofer

Looking For Outstanding SEO For Roofers

The online presence of a roofing company is extremely important nowadays, when 90% of people read reviews to convince themselves of the quality of a local business, more than 85% of people say that they would buy a product or contact a business only if it has a 4-5 star rating and more than a half of the customers expect immediate answer, especially when they leave a critical review.

The Internet has become the first source of information for those seeking roofing services too. People do their best to get a complete picture before hiring a contractor, including location details, credentials, portfolio and reviews from other people. All these are part of a company’s reputation and the need for seeking out companies that provide SEO for roofers.

One aspect not to be neglected is the fact that people are looking also for negative reviews, to see the way a company is willing to cooperate with clients and solve problems that may arise.

The way a potential customer perceives your roofing company is incredibly important for the overall success of your business. If you are perceived in a favorable way, it will be easier to attract more clients and partners. On the other hand, if your image is related to unfavorable customer experiences, you need to find the best solutions to fix the problems and make people see that you are well-intentioned and willing to stand behind your work.

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Making Your Roofing Company Stand Out With Web Design

Stand Out From The Crowd With SEO Roofing And Design

Do you have a roofing company and want to invest in promotion? Would you like to reach more potential customers? Then the solution is a presentation website site for your business.

A web site with a professional design along with SEO roofing services will help you define the virtual image of your roofing business.

With a business and no website, you lose many opportunities. A web site can be used to implement many marketing strategies to help your business grow. As a roofing business owner, you need to know more about your clients. And what if potential customers know your business and what it offers, but cannot find any contact information? These are risks that you would eliminate if you invest in a websites with a professional design.

Other advantages:

You keep your customers informed

Think of your website as your online portfolio. It’s much easier and quicker to update your information about your products and services as well as on the accomplished roofing projects on a web site than on printed material.

It is accessible anytime and anywhere

A web site is available 24/7/365, providing people the opportunity to see your products and services anytime, not just during you working schedule.

A web site gives you the ability to target customers

As a roofing business owner, you must be interested in targeting people who are directly interested in the services you offer, and a website gives you this opportunity. You can choose who is going to see your ads according to people`s interests, location, job etc.

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Commonly Made SEO Mistakes

Don't Let Common Mistakes Be The Missing Piece Of Your SEO Marketing

It is certain that mastering SEO optimization requires some significant efforts. You will understand SEO best as you work with it and you will need many attempts to succeed.

Here are the mistakes that keep a business from experiencing success in the online environment.

  1. Publishing fresh content is a myth that may waste your focus

In the SEO community, some beliefs have been advanced about the frequency of publishing new content. Somehow, it is believed that frequent publication of articles helps you become more relevant in search engine results.

Unfortunately, being too focused on regular posting, you will fall into the trap of writing for the sake of quantity, not quality. In addition, frequent publishing will not actually help you. Search engines do not care about posting frequency; for Google, it is the best result that counts, not the most recent.

  1. Creating content without following a plan

To start with, it is recommended to write optimized articles around key words frequently searched by visitors. Once your site has accumulated reputation, you can relax a bit, because a reputable site gets traffic even if it does not optimize each article.

  1. Lack of content promotion or wrong promotion

No matter how excellent your content is, it will never promote itself, so you must consider investing in digital marketing. You will not be required to invest a lot of money, because digital marketing is not so expensive, but you will have to do it in a smart way.  Hire the right SEO company to fulfill your company’s SEO needs, see https://www.roofingcontractormarketing.com/ and get proven results.

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