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Best Practices for Roofing Pay Per Click

PPC Best Practices Online Marketing Company

Pay per click advertising is among the best components to include into the online marketing campaign you want to launch for your roofing business. The method consists of pacing ads that promote your website and paying the advertising service provider for the space used by your ad only if it gets clicked on. The technique is very efficient and affordable as well, so here are a few tips that can help you make the most of your pay-per-clock campaign:

  • Choose your keywords right – it is a good idea to use geo-specific keywords in your campaign. Choices such as “the name of your town + your most important roofing term, such as the name of a product or a service” are usually very efficient;
  • Keep an eye on your costs – calculate exactly how much you can afford to spend on your pay per click campaign and monitor your costs permanently to have complete control over costs as well as over the efficiency of your campaign;
  • Discontinue underperforming elements – one of the best things about pay per click advertising is that it is completely measurable. Keep an eye on how your campaign elements are performing and don’t hesitate to get rid of the ones that don’t seem to work.  Contact for effective online marketing services.

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Creative Digital Marketing Ideas for Roofers

Roofing Contractor Digital Marketing Creative Ideas

If you are looking for a way to advertise your roofing company without cold calls and other, potentially awkward attempts to contact your client base, digital marketing from Roofing Contractor Marketing of Denver can prove to be the most efficient and most affordable tool that you can use. Here are some creative ideas to maximize the impact of your campaign:

  • Engage with your audience directly through social media – create an attractive profile for your company on a suitable social media platform and start posting content that is relevant and helpful for your potential clients to establish yourself as a friendly and knowledgeable expert;
  • Conduct live Q and A sessions through your social media profile – people faced with roofing problems will appreciate it;
  • Create a profile for your company on business directories and review websites as well;
  • Add a blog to your website and make sure you post regularly;
  • Offer extra services, such as roofing inspections, for free – it might seem that it is work done for free, but in fact it is a small investment of your time and energy into the success of your business. Make sure to announce the offer or the promotion on your website as well as on your other corporate profiles.

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Understanding the Benefits of Telemarketing for Roofers – Can Telemarketing Work in the Roofing Industry?

Grow Your Business With A SEO Marketing Firm

You don’t normally get a call from a telemarketer asking you if you need roof repair or if you’d like to replace your shingles before selling your home. However, most roofers don’t know the fact that telemarketing actually works quite well when used in the roofing industry.


Telemarketing is the process of having call center employees call a list of prospects on the phone and try to sell them a specific service – in this case, your roofing services. Understanding the benefits of telemarketing for roofers is easy enough:


  1. You get in touch with your client base directly.
  2. You can practice your sales pitch with a wide variety of scripts, and then check the feedback to see which ones did the best.
  3. By using telemarketing, you can get more clients on a regular basis.
  4. People will likely call your service or inquire about it even just to ask for advice.


While telemarketing is not necessarily the main type of promotion technique that roofers use, it can certainly pay off. And if you actually want to get ahead of your competitors in the local roofing industry, get more clients, expand your business and make a lot of money, telemarketing will definitely help you out with that.  For more Marketing techniques and services, see

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What Makes a Successful Roofing Website and How Should You Go About Creating One?

SEO For Roofers Website Traffic

A roofing website has to be simple and to the point. It has to cater both to people who use online websites often and those who only go online once in a while to check their social media feed or their horoscopes.


The thing about roofing is that it’s a service that appeals to all, but that no one really looks for unless they actually have a need to get their roof patched up or replaced. As a result, your website has to be ready to provide them with precisely what they need, including:


  • Details about your services and what you specialize in;
  • Clear and straightforward information about your license and insurance policy;
  • Pricing and warranty related details;
  • Reviews and recommendations, as well as photos of your past work and a list of satisfied customers;
  • Your contact details, so people can get in touch with you as easily and as quickly as possible.


If you want your own SEO-optimized, beautifully designed, modern roofing website, consider contacting a professional developer and SEO for roofers expert. Working together, they can ensure that all the technical aspects work properly and that your new website is not only appealing to your customers, but can also be optimized according to the latest guidelines for onsite SEO.

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What Should You Consider When Making a Roofing Marketing Plan?

Roofing Contractor Marketing Plan

Online marketing is the future of marketing even for roofing contractors. While all roofing  services are brick and mortar businesses, it’s important for them to keep up with the times. If you’re a roofer, you’ll therefore find that the following tips about putting together your marketing plan will really come in handy over time:


  • Who buys your services? Unlike someone who sells digital products over the internet, you’re selling a service that typically can’t be bought from too far away. You need to, therefore, make sure that your SEO and marketing campaign is focused on local searches, rather than national or global ones.  Businesses such as Roofing Contractor Marketing provide services that get your company noticed.
  • People who look up roofers online are searching for real life individuals, and not just a company name or brand. You have to create your online image in such a way that it will be friendly and relatable, and that people can feel comfortable about approaching you, either by calling, chatting with you online, writing an email or physically visiting your business’ headquarters.
  • Finally, it’s important to create the right mix between digital and offline promotional techniques. While an online presence is necessary for roofers, combining it with TV and local newspaper ads will help you widen your scope and reach a greater number of prospects.

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