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Call Tracking Is the Marketing Tool You Didn’t Know You Needed

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Most companies invest lots of money and energy into designing and running online marketing campaigns and they also use lots of metrics to assess the efficiency of their campaigns. While the measurement tools they use provide a very accurate picture of how much the campaign has achieved, they are not suitable for measuring one thing: the number of new clients that turn to the company’s services and product using phone calls. This means that without including the new customers who have become loyal clients as a result of finding your online ads, but who did not click on your ads and did not visit your website, your assessment of the success of your online ads will never be realistic. Fortunately, you can fill in the gap and improve the accuracy of your metrics with call tracking.

Call tracking software solutions work by assigning unique, trackable phone numbers to each of your marketing channels and your incoming calls to allow you to know exactly which ones of the channels that you use are efficient and which are the ones that you should eliminate from your marketing mix. Advanced call tracking solutions can also help you identify the keywords that drive the highest number of calls, thus helping you design a marketing campaign of maximum efficiency.  Talking with Roofing Contractor Marketing for SEO services is a great place to start.

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Why Your Website Must be Mobile-Friendly

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The number of internet users who are accessing the world wide web through mobile devices has been higher than the number of users who access the internet through desktop computers for years now. The trend being around for quite some time, it is likely to continue in the future, too, so here are a few reasons why redesigning your website to make it suitable for being used on mobile devices is essential for the success of your business:

  • Mobile phone users buy more – our mobile phones are always with us, they are convenient and of great help, wherever we are. Most mobile phone owners prefer to use their phones for shopping for goods as well as for services – to tap into that immense potential, you need to offer a website that loads quickly and displays perfectly on any device, especially on mobiles;
  • An investment into better website ranking – one of the features used by Google to evaluate websites is the ability to provide a great, cross-platform user experience. Utilizing the services of a roofing SEO company to make your website mobile friendly, you can improve the way it is viewed by the search engine, thus improving the site’s position on results pages;
  • Offering a superior user experience – not providing a responsive interface will quickly send your website visitors to your competitors who do offer the feature, so having a mobile-friendly website is essential for staying competitive.

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Google Reviews and Why They Matter

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Google Reviews is an integrated feature of Google Maps and Google My Business to allow internet users to publish their reviews of local businesses, telling about their experiences of using the products or services offered by the local business reviewed. The reviews received by your business will often be the first source of information for your potential new customers, so here is how and why your Google reviews are important for the success of your business:

  • Good reviews will improve your ranking on the search engine and help with the overall roofing SEO outcome – your Goggle reviews will have an impact on your website’s local search engine ranking, good rankings increasing your site’s exposure and visibility;
  • Good reviews increase trust toward your business – certain audiences consider online reviews to be more trustworthy and more relevant than recommendations from friends and family members, so they will probably choose businesses that get good reviews on the search engine;
  • Good reviews will encourage the decision to purchase your products and to use your services – many people looking for products or services online already have preferences, so what they need is help with the decision to choose between two or three products. These people will strongly rely on Google reviews, choosing the business that gets better reviews.

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Tips for Communicating Your Business FAQs With Your Customers

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Many businesses consider the FAQ page on their website to be just a page that reduces the workload of their customer support team by answering a couple of questions, but your FAQ page should be much more than that. FAQ pages are great tools for guiding your customers through the entire process of using your services or of buying your products and an excellent tool to build customer loyalty. Here is how to use it right:

  • Use easy to understand, conversational language – try to avoid dry, official language and formulate questions and answers the way you would expect to hear them when your customers are looking for help;
  • Pay attention to the basics – not all your customers are tech-savvy people, so make sure to provide efficient, easy to understand guidance for the entire process of using your website, from signing up to checking out after the purchase;
  • Create a FAQ page that is easy to navigate – organize the questions into topics and categories to make information easy to find for your customers. Make the page easier to use by organizing topics and subtopics horizontally, rather than vertically, that way you can spare your prospective customers from having to scroll down long lists.  Find more ways to be found by customers at

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Do I Really Need to Hire A Web Designer?

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There are two options to create and to launch a website: hiring a website designer and creating your own site with the help of a website builder tool. Both approaches have distinct benefits, so the key to the good decision is knowing what the two solutions have to offer. Here are some thoughts:

  • The budget – even the website designers who work for affordable rates are more expensive than a subscription to an online designer tool. Many people who need a website make the mistake of hiring a friend or a neighbor or a cousin who says that they will design the website for a couple of hundred dollars – those people might be well-intentioned, but they surely lack the knowledge and the experience needed to design a really good website, so you will be surely better off trying a site building tool;
  • Complexity – website building tools are for creating relatively small, conventional sites that work seamlessly. If you want or need a website that is very complex, full of special functionalities, you definitely need to hire roofing SEO services and a website designer.

It might seem like a paradox, but the best way to decide whether you need a website designer is try your hand first. Just subscribe to a designer tool and try to create your website – if you are not happy with the results, you can still hire a professional, at least you will know the pitfalls.

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