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Are Lead Opportunities Worth Spending Money on a Roofing PPC Campaign?

How A Roofing SEO Company Can Drive Traffic To Bring You Customers

The PPC (Pay per Click) ad model is typically designed to help marketers and business owners gain revenue in exchange for their ads. Since this type of ad model will require you to pay each time a possible client clicks on your ads, you have to make sure that those clicks have a good chance of turning into real leads and clients.

 

Lead opportunities imply that your main goal is to get leads from your ad campaigns. However, since a PPC campaign requires you to pay for each lead, conversions are also extremely important, since simply finding leads will not guarantee that you’ll get the ROI you were hoping for to cover the expenses of your ad campaign and help you increase your profits.

 

When it comes to PPC, lead opportunities are great for certain businesses, especially those that can make sure their clients won’t run away after clicking through to their landing page. So if you want to spend money on ro a PPC campaign, it’s important not only to find keywords associated with search terms that only people looking to actually buy roofing services would use, but also to focus on making your website or landing page as presentable, enticing and informative as possible, so that you can easily convince your leads to contact you and ask for your roof repair, replacement or maintenance services.  There are many to choose from, when looking for a roofing SEO company to help you grow your business, so be sure to look at their reviews when determining their level of service.

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How Positive Online Reviews Can Boost Your Business

Roofing Contractor Marketing Online Review Solutions

According to a BrightLocal study carried in the United States, last year, on consumer perception of branding through social networking sites, 86% of consumers read reviews of local businesses or products. The percentage increases to 95% when it comes to customers aged 18 to 35.

Each potential customer reads a minimum of 10 reviews, before deciding whether to call a company’s services or whether to buy a product. The study by the American company shows that reviews are as important as a recommendation; More than 90&% of those aged 18 to 35 put the equal sign between a review and a recommendation from a friend or acquaintance.

About 40% of consumers only consider reviews written in the past two weeks, and almost 60% of them buy a product only if it is rated with at least 4 stars on social networks.

The most important thing, however, is that almost 90&% of those who come to buy a product are more interested in the businessman’s answers to the negative opinions of some customers. This is where the recruitment campaign begins. Review score is important due to the fierce competition in each field, customers choosing the most recommended and best rated businesses.  Find a quality Marketing Firm at https://roofingcontractormarketing.com/ to help with your online reviews and more.

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Mistakes That Businesses Often Make On Social Media

Making The Most Of Social Media

If you have a business, it’s vital to choose the right marketing channels, like social media networks.

Today, more and more businesses are choosing social media to increase visibility of their brands, sales and their professional network.  Hiring companies such as Roofing Contractor Marketing help you to succeed in your social media presence.

Discover 4 mistakes that must be avoided when using social media for your business.

  1. Not having a social media strategy

Many companies start using social media without having a marketing strategy. Every action made on social media should correspond to a clear objective, otherwise the engagement of your subscribers will be minimal.

  1. Buying likes and subscribers

Ghost subscribers may offer you likes, but they will not have any real impact on your business, so you achieve nothing with this but wasting your money.

  1. Posting too much content – and too often!

Posting content is a very good strategy: it creates interaction and offers your subscribers the information they need. However, if you post too often, there is a good chance of annoying people instead of making them more interested in your brand.

  1. Deleting negative comments

The comments you receive can directly affect your brand`s image. However, removing negative comments is a huge mistake, as it translates lack of transparency, professionalism and receptivity. Better use negative comments as opportunities to provide additional information and prove that you are open to solving any problem.

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Tips For Creating Engaging Digital Content

Engaging Roofing SEO Services

The online environment is based 100% on information. Regardless the type of information, video, audio or written, it attract visitors and make your business lucrative. If you own a website, you know that engaging roofing SEO services and digital content is a key factor in your success.

Content marketing is a strategic approach that focuses on producing and distributing consistently valuable and relevant content to capture the attention of potential customers who will eventually buy your products/ services.

Content marketing comes in many forms and can be distributed on many channels. That’s why it is important to create engaging content and present it in ways that make people understand it easily and willing to share it.

Forms of content marketing:

  • Blog posts
  • Interviews
  • News
  • Case studies
  • Online seminars
  • Info graphics
  • Podcasts – audio shows
  • Purchasing guides
  • Video content
  • EBooks
  • Newsletters
  • Questions & Answers
  • UGC platforms (user generated content)

Achieving content strategy

To create engaging digital content, you need a clear plan. Each type of content requires a certain amount of time, resources, and engagement. Planning helps you stay organized and faithful to your marketing strategy. Also, good content is incomplete without an adequate form of presentation; therefore collaboration with web & graphic designers is essential.

 

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How Digital Marketing Is Changing With New Technology

Digital Marketing For SEO Roofing Company

There are many digital marketing trends and strategies for roofing SEO services that evolve in the current technological era. Brands have to use them to keep up with their competitors.

  1. Content marketing

In the current environment, content is everything. Content marketing has emerged steadily over the past three years in the top 3 marketing trends. It must be able to attract target audience, inspire, provoke, stimulate and reach people`s emotions. This way, you encourage them to share and interact.

  1. Video marketing

Statistics show the importance of embedding video in your digital marketing strategy. In 2019:

  • 70% of consumers say they have distributed a branded video
  • 72% of businesses say the video has improved its conversion rate
  • 52% of consumers admit that watching a video makes it easier for them to buy online
  1. Artificial Intelligence & Machine Learning

Artificial intelligence will eventually take on the world, even if, for the moment, it takes only the simplest jobs. Artificial Intelligence analyzes consumers behavior and search patterns, using data from social media platforms and articles. In this way, it helps businesses and brands understand how consumers found their products and services, which is very helpful in developing future marketing strategies.

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