The PPC (Pay per Click) ad model is typically designed to help marketers and business owners gain revenue in exchange for their ads. Since this type of ad model will require you to pay each time a possible client clicks on your ads, you have to make sure that those clicks have a good chance of turning into real leads and clients.
Lead opportunities imply that your main goal is to get leads from your ad campaigns. However, since a PPC campaign requires you to pay for each lead, conversions are also extremely important, since simply finding leads will not guarantee that you’ll get the ROI you were hoping for to cover the expenses of your ad campaign and help you increase your profits.
When it comes to PPC, lead opportunities are great for certain businesses, especially those that can make sure their clients won’t run away after clicking through to their landing page. So if you want to spend money on ro a PPC campaign, it’s important not only to find keywords associated with search terms that only people looking to actually buy roofing services would use, but also to focus on making your website or landing page as presentable, enticing and informative as possible, so that you can easily convince your leads to contact you and ask for your roof repair, replacement or maintenance services. There are many to choose from, when looking for a roofing SEO company to help you grow your business, so be sure to look at their reviews when determining their level of service.