If you are the owner of a roofing company and you are interested in launching a specialized roofing marketing campaign to promote your business, here are some of important things to know about how to use Google Ads for your specialized needs:

• How Google Ads works – the system works on a pay per click basis, meaning that you will be required to pay the advertising platform only if your add gets clicked on. In the first phase, you will have to target efficient keywords and bid on them, your campaign incurring costs only one the people interested in the type of services that you are providing find and click those keywords.
• How a specialized agency can help you – the process of using Google Ads in your digital campaign might seem simple and easy, but in fact it is a time-consuming process that also requires professional knowledge. What your marketing specialists can do for you is to perform the detailed and targeted research regarding the best keywords to use and to elaborate the strategy by determining your exact target group as well as the best timing for your ads to appear.
• What to expect – the positive results of the campaigns using Google Ads are usually quite quick to appear, so you can expect having more clients very soon after launching your professionally designed pay per click campaign.  For help from a professional SEO Roofing firm look to https://www.roofingcontractormarketing.com/.

 

 

If you are at the beginning of the road, or you have decided to make your roofing business more visible online, in your area or city, to increase the number of customers, Google my Business is definitely the place where you should focus your efforts.

According to statistics, approximately 90% of Internet users search for a local business on their smartphones, at least once a week. You will increase your chances of attracting customers to your location if your roofing business has accurate, complete and optimized information in Google search results.

Fill in all the information about the company

• Categories – Including your business in a certain category will not only help users find you, but will also change the options available in your Google my Business account.
• Working hours and closing days
• Phone number
• Website
• Services
• Products
• Description and keywords – Try to write down a description that satisfies potential customers and is also SEO friendly.

Add photos

According to Google, companies that include photos of their business are seen by about 35% more people. You should use relevant photos and videos, in your profile.

The importance of reviews

Reviews are the most important ranking factor for local searches. If your business has no reviews, this will greatly reduce your chances of appearing in local search results and Google Maps listings. Lack of customer reviews harms consumer confidence, and users will be less likely to visit you. Always respond to reviews, even the most critical ones, while always remaining professional and polite.  Looking for a great SEO company such as https://www.roofingcontractormarketing.com/ is an important step to establish this ranking strategy.

In case you have invested in your website, you may be interested in finding ways to make it generate more leads. Maybe the contact forms should also raise your attention, just to make sure you are doing the right thing to get the desired submissions, and therefore that you are reaching more customers.

One good strategy is to reduce the number of form fields. In other words, you should try not to request too much information or ask too much of your users’ time to fill in a contact form. The number of fields on a contact form can drastically reduce conversion rates. At the same time, the information included in your form should be relevant for your effort to generate leads.

Moreover, your business necessities should dictate the fields you include on your form. In other words, you could try and see which fields work best for attracting traffic to your website.

Another good idea is to place your contact form in a good location. Ideally, it should be visible and appealing to users. Also, you could include several calls-to-action all throughout your website, which internally link to your contact page. Have a professional SEO roofing company do on page techniques to increase traffic as well.  And in case you decide to include your contact form on some other pages than your contact page, you should place the form lower on the page.

We are living in a digital era, and we rely on the automatic and online tools offered by present-day technology to improve our businesses, while also promoting them more easily and directly. A roofing business needs both an online, and offline exposure in order to reach more customers and increase their chances to obtain more jobs, and therefore more profit.

Google My Business is a free online tool that many businesses benefit from. At the same time, this platform enables the communication between business owners and their customers, by allowing them to respond to customer reviews, getting an idea about how prospective customers are reaching your business, adding photos, etc. When prospects reach your business, they need to find accurate and updated information.

Of course, you may be wondering where the listing for your roofing business may appear. Well, the fact is your GMB listing can actually appear in several different places. The most common places include the branded searches, in which prospects are looking for the brand’s exact name. Moreover, your GMB can also appear when a prospective client initiates a search on Google Maps.

You need to make sure your GMB listing is getting qualified roofing leads. You need to choose the right category and set your service area properly.  For increased traffic look to https://roofingcontractormarketing.com/.

If you have a business that needs to be promoted in a highly specific way or for a targeted demographic or area, you might already have hired a marketing company or a digital marketing professional to get that done for you. Sometimes, however, results are very slow to appear, and you’ll find yourself having to step up and talk to your marketers about the slow progress:

 

• SEO does take a while to implement. However, if it’s already been more than 3 months and your business is not getting many more leads than when you started out, then that should act as a red flag showing you that something is seriously wrong. Consider confronting your marketing company about the methods they use to help promote your business and the reasons why results are taking so long to show up.
• A digital marketing company that doesn’t communicate or fails to explain things in laymen terms is also a problem. Think of the progress you can make if your marketing experts could actually explain the intricacies of what makes your marketing plan better than others and what you can do to adjust your business so that you can get better results.
• There are also subtler signs that your current marketing company is failing you, such as an inability to think outside the box and to keep up with new changes. A good marketing expert should always be on their toes and willing to tweak and improve the current plan to help their clients get the most out of it.  Find one of the best at https://www.roofingcontractormarketing.com/.