Most companies invest lots of money and energy into designing and running online marketing campaigns and they also use lots of metrics to assess the efficiency of their campaigns. While the measurement tools they use provide a very accurate picture of how much the campaign has achieved, they are not suitable for measuring one thing: the number of new clients that turn to the company’s services and product using phone calls. This means that without including the new customers who have become loyal clients as a result of finding your online ads, but who did not click on your ads and did not visit your website, your assessment of the success of your online ads will never be realistic. Fortunately, you can fill in the gap and improve the accuracy of your metrics with call tracking.
Call tracking software solutions work by assigning unique, trackable phone numbers to each of your marketing channels and your incoming calls to allow you to know exactly which ones of the channels that you use are efficient and which are the ones that you should eliminate from your marketing mix. Advanced call tracking solutions can also help you identify the keywords that drive the highest number of calls, thus helping you design a marketing campaign of maximum efficiency. Talking with Roofing Contractor Marketing for SEO services is a great place to start.