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Call Tracking Is the Marketing Tool You Didn’t Know You Needed

Business roofing contractor marketing solutions

Most companies invest lots of money and energy into designing and running online marketing campaigns and they also use lots of metrics to assess the efficiency of their campaigns. While the measurement tools they use provide a very accurate picture of how much the campaign has achieved, they are not suitable for measuring one thing: the number of new clients that turn to the company’s services and product using phone calls. This means that without including the new customers who have become loyal clients as a result of finding your online ads, but who did not click on your ads and did not visit your website, your assessment of the success of your online ads will never be realistic. Fortunately, you can fill in the gap and improve the accuracy of your metrics with call tracking.

Call tracking software solutions work by assigning unique, trackable phone numbers to each of your marketing channels and your incoming calls to allow you to know exactly which ones of the channels that you use are efficient and which are the ones that you should eliminate from your marketing mix. Advanced call tracking solutions can also help you identify the keywords that drive the highest number of calls, thus helping you design a marketing campaign of maximum efficiency.  Talking with Roofing Contractor Marketing for SEO services is a great place to start.

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Tips for Creating More Video Content

SEO Roofing Marketing Video

A picture speaks volumes and it is a hundred times true for video content: a short video material, of only a couple of minutes, can be a more convincing tool in your marketing campaign than a thousand ads. In 2019, video materials made up around 80% of all content accessed on the internet and videos are known to generate about 1200% more shares than text content. If you have not used video content in your online SEO roofing marketing campaigns before, here are some tips for you:

  • Use well-formulated titles – make sure they are informative and comprise a maximum of 60 characters (that is the maximum length displayed on video sharing platforms);
  • Add a link to your website – your video description should not be longer than 70 characters and should include the link to your company website;
  • Optimize your videos for mobile devices – smartphones and other mobile devices are today more frequently used for viewing content on the internet. This means that mobile users are an audience that you can’t disregard;
  • Provide a transcript – transcribe your videos and offer the text to your visitors; that way, they can skim through it and decide whether they want to watch your video. Your visitors will appreciate the gesture.

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Questions You Should Ask Your Marketing Agency Before Hiring Them

Ask The Right Questions Marketing Firm Help

Finding the perfect marketing partner, an agency that listens to you and understands your goals and preferences can be an overwhelming task and the quality of the services provided by your agency can make or break your marketing efforts. To make sure that the agency you are considering is the best for you, indeed, here are some topics to explore during the preliminary meetings:

  • The industries, markets and companies that the agency serves – each market and each industry poses specific challenges, so it is a good idea to work with an agency that has worked with companies in your industry segment. Make sure to find out whether the agency you are considering has the right type of track record;
  • Financial aspects –before you sign the contract with the agency, you need to know exactly what you will be paying for;
  • Reports and metrics – knowing how the agency measures the efficiency of the campaign implemented and how you will be kept informed about those measurements is also essential to be able to make an informed decision;
  • Problem management – a good agency has a protocol for handling complaints, so find out how they handle any negative criticism coming from your side.

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3 Ways You Can Improve Your Local SEO Rank

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If your business operates on a local level, rather than providing your services to nationwide or global audiences, your roofing SEO services efforts should also be concentrated locally. Fortunately, there are lots of great and easy ways to reach out to your local customer base – here are some:

  • Use a Google My Business account – the solution provided by Google to local businesses is free and offers you exactly what you need: more visibility on the search engine for local queries. The right account configuration will put your business automatically on Google Maps and will allow you to add your logo and to receive ratings from your customers;
  • Optimize your website for voice searches – the rapid development of smartphone functionalities is also changing the way we search for products and services, one of these changes being the growing popularity of voice searches. However, to tap into these possibilities, you need to make changes on your websites – people tend to use longer phrases for voice searches, so you should use more long-tail keywords on your site, too;
  • Make your website responsive – another change that has come with the development of mobile phones and that you should address, too is your website’s suitability for being accessed through mobile devices.

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Why Your Website Must be Mobile-Friendly

SEO Roofing Website Friendly

The number of internet users who are accessing the world wide web through mobile devices has been higher than the number of users who access the internet through desktop computers for years now. The trend being around for quite some time, it is likely to continue in the future, too, so here are a few reasons why redesigning your website to make it suitable for being used on mobile devices is essential for the success of your business:

  • Mobile phone users buy more – our mobile phones are always with us, they are convenient and of great help, wherever we are. Most mobile phone owners prefer to use their phones for shopping for goods as well as for services – to tap into that immense potential, you need to offer a website that loads quickly and displays perfectly on any device, especially on mobiles;
  • An investment into better website ranking – one of the features used by Google to evaluate websites is the ability to provide a great, cross-platform user experience. Utilizing the services of a roofing SEO company to make your website mobile friendly, you can improve the way it is viewed by the search engine, thus improving the site’s position on results pages;
  • Offering a superior user experience – not providing a responsive interface will quickly send your website visitors to your competitors who do offer the feature, so having a mobile-friendly website is essential for staying competitive.

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