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How Often Should You Refresh the Content on Your Roofing Website?

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Roofing websites don’t usually have as much content as some other contractor websites, but they still require a decent amount in order to rank high in search engine result pages (SERPs) and actually help to keep your business on the map.


As you might already know, search engines like Google favor fresh content. They will be, for example, far more likely to rank a website with new content higher than one with older content, if all other parameters are pretty similar. So, if you update your site more frequently and add relevant, new content on a regular basis, you have a better chance to rank higher, get noticed, and receive more phone calls from interested customers who want you to fix their roofs.


While you don’t have to go overboard, and you can maintain a few static pages that you don’t necessarily need to change – like your Contact and About page – it’s a good idea to maintain a blog or have a few dynamic pages (such as the frequently asked questions page) which you update on a regular basis with new information and advice.


Having a blog and a section on your homepage where you show snippets of your latest blog posts to enhance the roofing SEO effectiveness can be a great idea for keeping your website “fresh” and attracting the search engine crawler more frequently. That way, your blog won’t be the only one targeted, as your homepage will also appear quite frequently among the highest ranking and most frequently updated pages on the relevant SERPs you’re aiming for.

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How Important Is the Content You Have on Your Roofing Website?

Owning a roofing website can be somewhat of a hassle, especially if you’re not used to working with computers. However, in this day and age, digital promotion methods are more important than ever, and you might find that your website will become like a central information hub for many customers and prospects who could consider your services in the long run.


As you might imagine, the content you put up on your roofing website is very important. It will basically reflect what you have to offer and how your company does business. It will also provide your customers and leads with a first taste of what it might be like to do business with you, and with a first impression that could guide you towards or away from your business when comparing what you offer with competing companies.


Your web content is also tracked by search engines, which use it to rank your website higher or lower in search engine result pages that internet users might encounter when searching for a roofer. So, as your intuition might already be telling you, it’s very important to target local search phrases with your SEO roofing tactics and build your content at least partially around search engine algorithms to ensure that as many people as possible can find your site.

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What Is the Best Way to Respond to Positive and Negative Reviews?

How to deal with roofing SEO Marketing issues customer reviews

If you just got on the market as a seller, and you’re promoting an awesome new product, it might be best to consider listening to reviews and constructive criticism from your clients, so you can build some level of rapport and learn about what you could do to bring in more customers and a greater profit.


Of course, as you read through reviews, you’ll notice that there will be at least some negative comments and reviews in the case of even the best products you might have. This is a big issue for many sellers, as they might end up becoming discouraged or even lashing out at their clients.


Now, there might not be much to respond if a person who bought your product had a really bad experience, and all they’re doing is insulting the product and the seller. However, if you do find some constructive criticism, it’s best to respond, and to do it in a polite and receptive way. You can give them some short feedback to let them know you’ve actually read their review, and even ask them to send you an email with additional details, should they choose to.


In the case of positive reviews, you can do the same if there is some small criticism, and you can also consider thanking your customer for taking the time to review your product. You might also want to encourage them to check out some of your other offers, as they might even become some of those loyal customers who will stick with you no matter what.  For effective ways of Marketing, get in contact with a really good roofing SEO company to work through some of these issues.

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Taking Care of Your Marketing Needs: Is Marketing During the Holidays More Expensive?

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During the holidays, a lot of things might be more expensive or more difficult to find than at other times of the year. And it’s true, if you want to hire a marketing firm during Christmas, Halloween, Thanksgiving or Easter, it will likely cost you a little more, and you might also find that some of these companies already have their hands full. As such, it’s a good idea to plan ahead and set aside some capital, if you plan to launch an impressive holiday campaign to sell your products or services.


In the long run, however, these holiday campaigns can actually be extremely profitable. If you’re selling a product that is immensely sought after during the holidays, such as props, costumes and decorations, chances are your sales will go up very high even without spending too much on marketing or advertising. So, imagine how much more money you could make by investing a little extra cash in an online marketing firm, which can help promote your products a lot better and cheaper than, for instance, a television advertisement service.


So, even though a good marketing service during the holidays is harder to find and more expensive, it’s also true that it can multiply your earnings quite a bit, so that in the long run, your investment will definitely pay off.  Find one of the best marketing firms around

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How Frequently Should You Ask Customers to Review Your Products or Services?

questions roofing contractor marketing reviews

Reviews can undoubtedly help your business improve its recognition and sales. However, you probably already know that overly aggressive requests for customers to review your products and services will not generally pay off. It’s just like downloading an app on your phone and having a message pop up once every few minutes asking you to like or rate the app in the store. Sooner or later you might even get annoyed enough to uninstall it.


So, how frequently should you ask for reviews? Depending on the products or services you’re selling, that answer can differ greatly, simply because you are catering to a different audience and client base.


With some products, customers are more than happy to provide reviews, as it’s a one time thing, and they get to have their opinion heard on a big store or website. You’ll find a lot of people responding positively to the prospect of reviewing products such as kitchen appliances and electronics, so if you’re a seller of those items, it could be a good idea to remind your customers by email asking them if they’d like to review.


Regardless of the product, however, and even if you have a patient audience that doesn’t mind too much, it’s never a good idea to be too pushy. The best solution is to send a few emails maybe once every week or once every two weeks with additional offers as well as a gentle reminder in case your customer wanted to review their purchase but simply forgot, or in case they didn’t have time the first time around.  Find other ways to reach your customers at Roofing Contractor Marketing.

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