Roofing websites don’t usually have as much content as some other contractor websites, but they still require a decent amount in order to rank high in search engine result pages (SERPs) and actually help to keep your business on the map.
As you might already know, search engines like Google favor fresh content. They will be, for example, far more likely to rank a website with new content higher than one with older content, if all other parameters are pretty similar. So, if you update your site more frequently and add relevant, new content on a regular basis, you have a better chance to rank higher, get noticed, and receive more phone calls from interested customers who want you to fix their roofs.
While you don’t have to go overboard, and you can maintain a few static pages that you don’t necessarily need to change – like your Contact and About page – it’s a good idea to maintain a blog or have a few dynamic pages (such as the frequently asked questions page) which you update on a regular basis with new information and advice.
Having a blog and a section on your homepage where you show snippets of your latest blog posts to enhance the roofing SEO effectiveness can be a great idea for keeping your website “fresh” and attracting the search engine crawler more frequently. That way, your blog won’t be the only one targeted, as your homepage will also appear quite frequently among the highest ranking and most frequently updated pages on the relevant SERPs you’re aiming for.