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How Does Being Active with Your Verified Yelp Listing Improve Your SEO Rank?

Marketers talk about a lot of different methods to influence Google and other search engines to help business owners get to the top of their relevant search result pages. However, there isn’t much talk about platforms like Yelp that create very distinct definitions of how Google, Bing and other important search engine providers interact with local businesses.


If you didn’t already know, Yelp is probably the largest local review site in America. It basically enables clients who have used certain businesses to post about them freely, and many business providers have no real choice on whether or not they appear on Yelp. If a customer decides to write a negative review about you, they can. It’s as simple as that.


Fortunately, just as your customers have the ability to write about you, your business can create a verified listing, reply to reviews, smooth things over, and even get the customer to change their initial review and rating, if they feel that you were helpful.


Such actions can have huge ramifications when it comes to SEO, since Yelp pages appear directly in Google searches and the platform heavily influences Bing as well. So by simply taking the time to address your customers’ complaints on Yelp, you can get your business known as a helpful provider that actually cares about its customers. That kind of attention coupled with the SEO benefits of Yelp reviews can really put your business on the map in a most positive way.  To get more marketing help look to Roofing Contractor Marketing of Denver to get your business noticed.

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Should Your SEO Research Include Both Commercial and Residential Keywords?


keywords research commercial residential seo strategy

When researching keywords for an SEO campaign, there are several approach depending on what you need. For PPC campaigns, the research has to be laser targeted to specific areas and audiences that are more likely to use your services. In organic SEO, the approach has more to do with attracting leads and getting your company noticed.


Also, it’s very important to consider what you’re trying to achieve and to keep in mind your business’ overall area of practice as well as the specific niches that you’re trying to rank for.


Commercial keywords work well when you’re investing large amounts into PPC and LSA campaigns that will have you losing money if they don’t bring in a certain volume of new customers. This often happens because of the more high risk and competitive nature of commercial contracting.


If your business caters to local residents and has to do with residential building projects, for example, then your roofing SEO keywords should target this demographic in particular. The idea here is that the practice will likely be less expensive and less high risk, so you can afford a certain degree of relaxation, but not too much of it. Residential projects are still part of an extremely competitive market, so make sure that you discuss that aspect thoroughly with the marketing and SEO company that you choose.

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How Important Is It to Find an SEO Company Specific to Roofing?


important seo tactics roofing business company marketing

As a roofing provider, not having a proper marketing campaign can hurt your business a lot. Roofers these days are engaged in an extremely competitive industry in which new roofers and new technologies are constantly on the horizon. To keep up with all that, you can use marketing and SEO roofing tactics, however, your efforts will have to be substantial.


Most SEO companies cater to businesses that already have an online presence. Let’s say you own an online store selling candles and decorations. An inexperienced or “standard” SEO service will find it far more easily to cater to such a service than they would to a more specific brick and mortar service that doesn’t yet have a website or any kind of online presence.


An SEO company that is specific to roofing and other similar industries is ideal, because they already know exactly what you need in order to start attracting customers right away. In many cases, they can build up your online presence, help you with LSA ads, improve your social media following and even build you an industry specific website that can be optimized through local SEO targeting.


Such an effort will be difficult for a smaller SEO provider that caters only to online services. However, for an SEO company specific to roofing, it will only take a few weeks to implement and 1-2 months to start showing concrete results that will also withstand the test of time and online competition.

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Is SEO a Good Place to Start When You Need to Find a Lot of Leads Quickly?

roofing seo services search engine optimization

Finding leads for your company can be very frustrating if you don’t have the right means to do so. While SEO is usually used to get yourself known and improve your reputation, it can also be utilized for profit. By using roofing SEO services wisely, you can find actual leads who are interested in what your roofing company has to offer, and they will be more than happy to check out your products and possibly even buy something.


Although many experts will tell you that social media and viral content can get you more leads, many argue that SEO is up to par with that performance. That is because a lot of people search for brick and mortar businesses using their phones and computers, and a lot of those people use primarily search engines like Google and Bing.


Now, organic SEO results are hard to aim for. If you want to be on the first page of Google, you’ll find that it’s truly a complicated science to get all of that done. In many cases, you’ll put in a lot of effort for nothing. However, if you hire a reputable online marketing expert or a marketing company that can help you get the job done easily, then you shouldn’t have any kind of problem. Moreover, getting a lot of leads fast will be a lot easier than you thought.

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What Are the 3 Fastest Things You Can Do to Find a Dependable Marketing Firm?


There are many marketing companies to choose from, but not all of them are legitimate and dependable, and sometimes you need to find them as quickly as possible. The following list of tips should really help you out in this regard:


  1. Voice command on your smartphone: This is probably the fastest way of all. Depending on whether you have an Android or Apple smartphone, you can simply talk into your phone requesting a list of local marketing companies in your area, and you’ll already have a few listings to work with.
  2. You can do the same while browsing the internet. This option can allow you greater freedom to search on multiple platforms and search engines using the browser of your choice. These days, you don’t even need to be close to a computer, since your smartphone or tablet can do all the work while you’re on the go.
  3. Coworkers and business partners can tell you about some of the best marketing companies you can use. The great thing about this option is that you already have a detailed and trustworthy testimonial to go on. The research process will likely be shorter, and by choosing a company like that your colleague – and possibly your friend – has recommended, you know you won’t be fooled.

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