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Blending Traditional Roofing Marketing with Cutting Edge SEO Practices

Roofing SEO Practices Insight


As a roofer who may have been in business for more than 20 years, you probably already know what works in terms of traditional marketing. Billboard placements, knocking from door to door and the use of direct mail campaigns, TV ads and newspaper ads can still work very well. However, the problem is that they are time consuming and quite expensive to set up.


While cutting down but still using conventional marketing methods is a good idea and it’s sometimes even important for roofers to do, you’ll find that these methods are far more efficient when they are combined with high end technology and the use of cutting edge SEO practices.


SEO (search engine optimization) has taken hold as one of the most efficient and affordable methods for businesses to promote themselves online. Because there are so many internet users looking for roofing companies on their laptops and smartphones, you can look up search terms they might use and incorporate them into your content to get better exposure.


There are also more complex methods you can use with the help of a marketing specialist. Some of these may include using locally targeted SEO campaigns, setting up and optimizing your Google My Business account, combining SEO and social media marketing, and optimizing your website to be scalable, easy to navigate from any device and search engine-friendly.  For more cutting edge technologies see

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How SEO for Roofers Differs from Regular Search Engine Optimization

SEO Monitoring Roofers Roofing Company Marketing

In the case of regular search engine optimization practices, you have a business that’s being promoted online, but the business itself might not even have an actual, physical location. If you’re selling products, providing online consulting services or creating internet courses for people trying to learn a certain skill, chances are your SEO promotion will be somewhat more vague, and it won’t need to point to a certain location that your clients can visit.


SEO for roofing companies is very different. In these cases, you have to promote yourself as an actual business that is physically bound to a certain area. You can’t operate in Florida if your headquarters are in California, and even if you had a large enough roofing company to do that, your SEO practices associated with your Florida outlet would have to be very different from the one you use on the West Coast.


Another way that SEO for roofers differs from regular SEO is that it has to be more oriented towards demographics that are specifically associated with a certain area. In most cases, you can pick and choose your preferred audience based on your personal preferences, but a roofing professional can’t easily target younger individuals, for example, in an area where more than 70% of the population is over 35. This can make your localized SEO strategy very tricky and require the support of a dedicated and knowledgeable SEO specialist.

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Is Google My Business Optimization Important for Your SEO Plan?

important roofing seo services


The use of Google My Business has been promoted in recent years by many experts worldwide. This free tool allows you to enhance your business promotion strategy to the point of roofing SEO services and customer communication will be far easier than it used to be in the past:


  • Google My Business can help you boost your local recognition and attract more clients locally through improved local SEO and by helping people find your business on the map. For brick and mortar businesses and contractors, this is an essential benefit that cannot be emphasized enough.
  • Communication with customers is extremely essential if you want to make sure that your business has valid recognition and that people not only know what you’re all about, but can also give you their trust. With Google My Business, you can better communicate with customers and figure out how to tweak your SEO and marketing plan in order to provide them with more relevant content that is likely to link their desire for quality service with what you have to offer.
  • Finally, Google My Business will allow you to receive a lot of reviews from your clients, which can be considered valid and relevant, and can also help you with your SEO goals.

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Best Practices for Roofing SEO – Getting Your Website to the Top

Best Practice Roofing SEO Tactics


In search engine optimization (SEO) there are some practices that work really well. However, as SEO continues to become increasingly more complex, and companies tend to hire marketing experts who know all about the newest developments to make sure their pages reach the top of search engine result pages, you’ll find that managing SEO on your own will become increasingly difficult.


To put it generally, there are some practices that will help you right away, even if you don’t know much about the subtleties of the science of roofing SEO tactics:


  • Publish original content on a regular basis. Having a blog attached to your website and publishing new content regularly will definitely help with your SEO goals.
  • Consider doing some keyword research to find out what search terms people use when trying to find a company like yours. Then add those keywords to your content.
  • Study the type of content that your competitors use. In general, it’s better to focus on helpful content that people will appreciate, rather than simply promoting all the good things about your company.


These tips are just the tip of the iceberg. If you want to make sure that your website grows in popularity and that you can drive a lot of traffic to it from search engines like Google and Bing, talk to your local SEO specialists to see what you’re going to need.

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How Does PPC Help the Marketing Strategy of Your Roofing Company?

Growth roofing marketing strategy


PPC (Pay Per Click) advertising is among the strongest strategies that can be used for promoting a roofing company. If you own a roofing service and you operate within a specific area, then you might find that people tend to search and find your roofing company exactly when they need it. Most people will not look up your landing page unless they actually want to ask you for advice, to call you over for a roof inspection, or to hire you for a specific job.


The reason PPC advertising is great for a service such as this is it targets keywords people are likely to search for when they are looking to actually hire a reliable roofer, and it places your ads at the top of the search page, even above regular, organic search engine results. So most people who actually want to hire you will likely click right on your ad, since they already know the ad is there to promote an actual service and not a blog post or a social media page.


Still, PPC has to be used carefully, and you’ll need the help of an online marketing professional such as Roofing Contractor Marketing to get it to work properly as part of your strategy. Failing to do so could actually end up making you lose money, since PPC requires that you pay a small amount each time somebody clicks on your ads.

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