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How Important Is It to Find an SEO Company Specific to Roofing?


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As a roofing provider, not having a proper marketing campaign can hurt your business a lot. Roofers these days are engaged in an extremely competitive industry in which new roofers and new technologies are constantly on the horizon. To keep up with all that, you can use marketing and SEO roofing tactics, however, your efforts will have to be substantial.


Most SEO companies cater to businesses that already have an online presence. Let’s say you own an online store selling candles and decorations. An inexperienced or “standard” SEO service will find it far more easily to cater to such a service than they would to a more specific brick and mortar service that doesn’t yet have a website or any kind of online presence.


An SEO company that is specific to roofing and other similar industries is ideal, because they already know exactly what you need in order to start attracting customers right away. In many cases, they can build up your online presence, help you with LSA ads, improve your social media following and even build you an industry specific website that can be optimized through local SEO targeting.


Such an effort will be difficult for a smaller SEO provider that caters only to online services. However, for an SEO company specific to roofing, it will only take a few weeks to implement and 1-2 months to start showing concrete results that will also withstand the test of time and online competition.

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Is SEO a Good Place to Start When You Need to Find a Lot of Leads Quickly?

roofing seo services search engine optimization

Finding leads for your company can be very frustrating if you don’t have the right means to do so. While SEO is usually used to get yourself known and improve your reputation, it can also be utilized for profit. By using roofing SEO services wisely, you can find actual leads who are interested in what your roofing company has to offer, and they will be more than happy to check out your products and possibly even buy something.


Although many experts will tell you that social media and viral content can get you more leads, many argue that SEO is up to par with that performance. That is because a lot of people search for brick and mortar businesses using their phones and computers, and a lot of those people use primarily search engines like Google and Bing.


Now, organic SEO results are hard to aim for. If you want to be on the first page of Google, you’ll find that it’s truly a complicated science to get all of that done. In many cases, you’ll put in a lot of effort for nothing. However, if you hire a reputable online marketing expert or a marketing company that can help you get the job done easily, then you shouldn’t have any kind of problem. Moreover, getting a lot of leads fast will be a lot easier than you thought.

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What Are the 3 Fastest Things You Can Do to Find a Dependable Marketing Firm?


There are many marketing companies to choose from, but not all of them are legitimate and dependable, and sometimes you need to find them as quickly as possible. The following list of tips should really help you out in this regard:


  1. Voice command on your smartphone: This is probably the fastest way of all. Depending on whether you have an Android or Apple smartphone, you can simply talk into your phone requesting a list of local marketing companies in your area, and you’ll already have a few listings to work with.
  2. You can do the same while browsing the internet. This option can allow you greater freedom to search on multiple platforms and search engines using the browser of your choice. These days, you don’t even need to be close to a computer, since your smartphone or tablet can do all the work while you’re on the go.
  3. Coworkers and business partners can tell you about some of the best marketing companies you can use. The great thing about this option is that you already have a detailed and trustworthy testimonial to go on. The research process will likely be shorter, and by choosing a company like that your colleague – and possibly your friend – has recommended, you know you won’t be fooled.

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What Are 3 of the Biggest Red Flags When You’re Interviewing Marketing Companies?

Marketing Business Opportunities SEO Roofing Company

Hiring a marketing company has never been easier. In this day and age just about everyone claims to be an expert in SEO and online marketing, and business owners are often duped into believing those claims. While there are many reliable, a great roofing SEO company that help you promote your business, you’ll also find some real red flags when it comes to detecting those that are not at all legitimate:


  1. They could ask for a lot of money for the services they perform, and some of them will even ask for a significant amount in advance. This is not standard practice, so you should definitely be suspicious of their intent. There are many cases when scammers use this technique to get a quick buck and then disappear.
  2. Asking for exaggerated amounts of money in exchange for basic online services is also a common malpractice – especially when they suspect that you don’t know much about computers. When a marketing firm claims that they have the ultimate new marketing technique guaranteed to bring you millions of views and likes on every platform, you should consider it a huge red flag.
  3. Finally, the third red flag is when a marketing company is unwilling to disclose some of their practices. This is usually a bigger problem than just losing a few hundred or even a few thousand dollars, since some companies use aggressive or what is known as “black hat” online marketing techniques which can severely damage your company’s reputation.

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When Is It the Right Time to Start Advertising for a Roof Replacement?

Roofing Contractor Marketing Paid Organic Search Results

It’s not a bad idea to start advertising your business, and when you have to compete with other roofing companies to get close to your clients, it is definitely a good idea to begin as early as possible.


Of course, advertising and marketing doesn’t come easy. Even if you’re used to the concept of advertising that was dominant 20 years ago, you’ll find that a lot has changed since then. Not only is it true that online marketing is now the most prevalent form of promotion available, but regular advertising methods like TV and radio ads are considered overpriced and irrelevant these days.


The right time to start advertising for roof replacement in your area is right now. Using online platforms and methods, including everything from commenting on local blogs to PPC advertisement, social media ads and email marketing, you can not only gain a following, but target your audience very precisely with a very affordable online advertisement campaign.


What you can do is use these platforms in exchange for a very low fee and even have enough money to hire a professional marketing company like Roofing Contractor Marketing that will help you set up your ad campaign and become highly successful running a roofing company with lots of new customers all around your area.

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