No matter what the world says, when it comes to your business`s image in the online environment, the most important factor is to have a website! We say this because the purpose of any online marketing campaign is to redirect to your site as many visitors as possible, with the hope that some of them will turn into customers.
But this is not the only reason why a website is more important than any other online property.
Social Media may cease to exist
Even if this is unlikely to happen too soon, the social media concept may change. For example, there is the possibility that, in the future, social networks will turn from free services into paid services.
The website is your property
A website can be moved or used as you please, and no one can impose you rules on how to manage it. You can host it on any server you want and even if social networks would be gone by tomorrow, your site will remain where you left it today.
A website is like a business card
If you have a high quality website created by a roofing SEO company, your potential clients and partners will have a better opinion about your products and services. On the other hand, if all you have is a social media page, your professional image will not be that great.