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What Are the Basics of SEO?

RCM Basics Of SEO

If your new website is in the design phase and you have just heard the term SEO, it might sound like an obscure, scary professional term. The acronym stands for search engine optimization and fortunately, it is not scary at all – here are some basics.

The goal of any SEO process is to ensure the best position for the website on search engine results pages. Search engines use complex algorithms to evaluate websites and they rank the sites based on how well they perform during those evaluations. One of the most important website components that search engines look at is the contents published on the website, by the website and about the website – if those contents are considered to be relevant, informative and original, your website will get a favorable evaluation and will appear among the top results whenever internet users enter queries to look for the type of services or products that your business provides.

There are two types of contents that you need to pay attention to: the content that you publish on your website and the content that you publish on other websites, such as article sites or social media platforms, to point toward your business website.  Find SEO professionals at

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Why GMB Is Important for Your Roofing Business

Roofing SEO Online Tools

Google My Business (GMB) is a free tool offered by Google to businesses and organizations with the help of which they can manage their online presence via Google Maps and Searches. The tool is especially useful for small local businesses, such as roofers – here is why it is essential for your roofing business to use the feature:

  • An easy and cost-efficient way to rank high on results pages – using the tool is completely free and creating your business profile is very easy, all you have to do is to enter your company’s details, such as your opening hours, your phone number, your website URL. When your profile comes up in searches, internet users will also see your Google reviews ratings;
  • No need for a separate website – your GMB profile can function as your business website as well. It allows you to provide all the important information that you want to share about your business, you can share photos and you can also track your online performance through the GMB dashboard;
  • Communication made easier – GMB allows you to link your phone number directly, so that your prospective customers can click on the number directly from the search engine results page.  Hiring a roofing SEO company can help your business thrive driving traffic to you through online marketing.

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What Questions Do I Ask When Hiring A Digital Marketing Firm?

SEO Digital Marketing Firm Roofers Questions

Would you like potential customers to visit your online store, purchase products and talk about them? Are you tired of sitting next to the phone every day, waiting and hoping that your will finally getting an order? You want more traffic to your site from Google and from social networks, but you don’t have time to deal with site optimization personally and you don’t have someone in your team to do it either?

An online SEO for roofers marketing agency can help you increase your visibility in the online environment, attract more visitors to your site, turn them into customers and, consequently, increase your business turnover.

But before hiring a digital marketing agency, you should ask the following questions to a representative and make sure you get satisfactory responses.

  • Are you simply a web designer, or a digital marketing specialist? You should collaborate with an online marketing agency that also knows web design, instead of a web designer who is not specialized in digital marketing.
  • Can you help me identify the optimal methods to increase my sales and reputation?
  • Can you offer me a series of recommendations depending on what I want to achieve and how quickly?
  • Can you help me achieve my visibility goals?
  • How long will it take? Will we have a long-term relationship? A digital marketing company should not be too eager to sell you a website quickly, but to continue collaborating to improve the results.

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What Your Web Images Say About Your Company

Roofing Contractor Web Design Marketing

Do you know the main difference between a successful and an unsuccessful online business? No company has huge budgets for online ads, right from the beginning of their activity. A large team is not a guarantee for success either.  In reality, things are much simpler.

Recent studies show that for 90% of websites, what really makes the difference is their design. So, the graphic identity, the visual aspect of your business is what makes or breaks the first impression, that’s why it’s best to hire a company like Roofing Contractor Marketing for professional results in design and marketing.

Every day, imagine that dozens of potential customers see a product on your site. But how many other such products exist in the online environment? What is the thing that makes your product more special than others? Why customers should choose it?

Your web image reflects your business, products and services offered. In the eyes of visitors, a good image makes you a reliable professional.

The website is most often the first contact between your business and the customers. This means that what they see will create the image of your business inside their mind. Many businesses lose more customers than they attract because of the mediocre image of their website.

Therefore, if you want to make your business grow, work with a web design specialist and improve your online identity, to project an image of success..


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Why SSL Security Certificates Are Important

Roofing Site SSL Security

The market for online stores is constantly growing. However, in order to buy from an online store, you must first and foremost trust it. Buyer confidence is defined by the comfortable feeling you have when accessing a certain website.

An online store can be very complex, depending on the types and number of products that are being sold, as well as on the number of visitors. In addition to other important features that define the success of an online store, an SSL certificate should not miss from any online selling platform.

SSL certificates are used to secure the exchange of information over the Internet: information about bank cards, passwords and, in general, any information that is wanted to remain private. Also, SSL Certificates can also be used for email security.

SSL certificates encrypt information before it circulates over the Internet. The encrypted information can only be decrypted by the server to which it is addressed. This guarantees that the information sent to a website will not be stolen or modified.

Due to the protection it offers, SSL certificates take care of confidential data of both visitors and consumers. Therefore, the importance of having such a certificate can be divided into two broad categories: information security and increasing consumer confidence.  Check out RCM’s roofing SEO services.

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