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How are you going to WIN the SEO Race in 2018?

Search Engine Optimization, or SEO, is a race that never really ends. There are 1000s of websites all competing for the top spots on the first page of the Google’s search results. That kind of competition means that there is a lot of work to get to those top spots and once you get there you still have to fight off all of the others who would gladly take your place. So the race continues on.

Whether you have made it to the top and want to stay there or you are working to move your way up the SERPs you NEED to have an SEO plan for 2018.

3 ways to kick-start your SEO in 2018

The new year is a great time to take a step back and review your campaigns to see where you can make improvements. Columnist Casie Gillette shares her ideas for starting off 2018 right with SEO.

Win the SEO Race in 2018

1. Audit your site

I’ll be the first to admit that it’s easy to get caught up in the day-to-day. Between the daily tasks at hand, the pressure to hit goals and the ongoing updates from search engines making life difficult, it can be hard to step back and get a holistic view of your site and how it’s performing.

At KoMarketing, we start every new program with a full-scale technical audit, followed by a keyword roadmap and content audit. It ensures we not only understand the landscape but also get our clients’ sites in the best shape possible, as soon as possible.

But what happens when you’ve been working with a client for two or three years? What happens when hundreds of changes have been made, messaging has shifted and company goals have evolved?

While we try to perform quarterly technical audits, they aren’t always as in-depth as that first time. In addition, after a few years of writing and adding new content to the site, that initial content audit likely no longer applies.

Start your year off right by giving your site a full audit, evaluating everything from technical issues to content to competitor performance.

2. Revisit your keywords & messaging

Were new features added in the past year? Were brand guidelines put into place? Did the competitive landscape change a bit? Whatever the case may be, it’s important to revisit your overall messaging to ensure your target keywords still make sense and you aren’t missing any major opportunities.

Take for example this scenario: A few years ago, I had a client in the logistics space who was targeting “shipping” terms. Our content was geared toward shipping, our SEO efforts were geared toward shipping, and overall, performance on the terms was pretty great.

Fast-forward to the following year, when those terms started driving much less traffic and leads. Why? The landscape had shifted toward “transportation.” Searches were up, the types of results had changed, and more competitors had started using the term.

Read the full article at SearchEngineLand.com…

 

Staying ahead in a never-ending race is a full-time job. In fact, it’s more than a full-time job. That’s why at Roofing Contractor Marketing we have a whole team working together to help your roofing company have SEO success.

If you are ready to GROW your roofing company and start driving leads to your business, click for a FREE, No-Obligation SEO Analysis to see how your website ranks and what we can do to help you.

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SEO is ALWAYS Changing. Is your roofing company ready for 2018?

Don’t let your roofing company fall behind in 2018. The internet is an ever-changing beast and in order to harness its power successfully your business needs to be prepared to adapt to any changes that come your way this year. The need for SEO or Search Engine Optimization isn’t going to change, but how your business can rise to the top of the SERP page will. Check out some of the predicted SEO changes to be on the lookout for in 2018 from MarketingLand.com below.

8 game-changing SEO trends that will dominate 2018

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game.

As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that are gaining momentum, with tips on how you can prepare for each.

1. The rise of SERP features

Are you assuming a #1 organic ranking is the way to get as much traffic as possible? Think again. Increasingly, SERP features (local packs, Knowledge panels, featured snippets and so on) are stealing searchers’ attention and clicks from organic listings.

And it’s only fair if you consider the evolution the Google SERP has been through. It has gone all the way from “10 blue links”…

Read more at marketingland.com…

Keep your roofing company ahead of the game with our expert SEO services and see how your website is ranking right now on Google with a free SEO Analysis from Roofing Contractor Marketing. 

 

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Start building your digital presence now

Building a Complete Digital Presence from Scratch

One of the first steps to starting a roofing company is developing your digital presence. How your business is represented on the internet can be a huge determining factor in the success or failure of your business. A strong online identity can attract new clients and drive leads to your business while a weak presence can leave your roofing company unnoticed and losing leads.

Building a robust digital presence isn’t something that happens overnight. It takes time and planning, to execute your complete digital marketing strategy. While there’s no silver bullet to guarantee success, you can get started with a few things to start building your digital presence.

Three ways to use a domain name for business today

Start building your digital presence now

Build your online identity with a domain name

Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company.

But once you have that domain name, what do you do? Don’t stress over building an online space. Start using a domain name right away. Here are three ways to do it.

Set up a company-branded email address

The web address can also be used as an email address. A company-branded email address can give you and your employees a more professional-looking branded channel for communication with customers, as well as free marketing for your company. In a 2015 survey, 74 percent of consumers said they would trust a company-branded email address more than a free email address. It’s easy and cost-effective to set up, too. The provider you use to register your domain name can most likely help you set up your email address quickly and inexpensively.

Read more at marketingland.com…

 

Getting your online presence started correctly can help your roofing company be successful but your online presence isn’t something that you can simply set and forget.  A website alone won’t drive leads to your business. But, full-service digital marketing from Roofing Contractor Marketing can help you connect your digital presence with new clients and grow your roofing company into a roofing empire.

 

Are you ready to grow your roofing company now? Get a free, no-obligation Internet Marketing Analysis to get started now.

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Facebook News Feed is Changing Whether you Like it or Not

Mark Zuckerberg announced that he will be directing the team at Facebook to make changes to the way Facebook algorithms choose what content to serve on a user’s News Feed. These changes will de-emphasize commercial content from business pages and prioritize content from friends and family.

In a statement released on Facebook Zuckerberg said, “We’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.”

While these changes may seem drastic, the deprioritization of “organic reach” has been happening for several years. Hubspot reports that, “A study from Edgerank Checker found that between February 2012 and March 2014, organic reach for the average Facebook Page dropped from 16% to 6.5%.”

Current figures show organic reach as low as one to two percent for many pages. Even if Facebook moves to completely eliminate organic reach the loss is will only be a small percentage of a loss.

Roofing companies that utilize Facebook as a marketing platform should be ready to adjust their social media marketing strategies and adapt to these new changes. The days when a roofing contractor could rely only on organic content to get their messages out to their audiences are long gone. But roofing companies still stand to benefit from the use of social media. The strategies for success are just different.

Paid content will still be used to reach audiences but there will be more competition. This means that ads will need to stand out more, have better targeting, and increased ad budget. Organic posts won’t be used for generating large reach but will remain an important part of a business’s online presence and branding. These changes will cement the “Pay to Play” business model for Facebook.

If you are worried about how these changes will affect your roofing business, get a FREE Social Media Analysis from the experts at Roofing Contractor Marketing.

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Is your nephew still handling your roofing company’s social media?

If roofing company owners want a robust digital marketing plan, they need to harness the full power of social media. Social media provides a unique way for businesses to connect with their clientele but the platform is in a constant state of flux, and knowing how to wield it can be confusing. 

At the dawn of social media, businesses would post there messaging on their “wall” and work hard to build followers. Now, there is no such thing as a wall and followers are not as important as they once were.

The power now comes from the vast amount of detailed information they have on their users. From a digital marketing standpoint, this means you can reach the exact audience you want. Detailed targeting makes your ads more effective and means your digital marketing dollars will go further.

The platforms have changed. New algorithms have come along. It’s not the same space it was. It’s more complex. But if you know how to use it effectively it’s more powerful than ever. As 2017 comes to an end take a look at some this year’s trends from marketingland.com.

2017: The year in social media

Sharing Social Media

Social media scrutiny

Social media has been in the spotlight for years; in 2017 it went under the microscope.

Scrutiny surrounding Facebook’s and Twitter’s roles in Russian entities’ efforts to use their ad platforms to subvert the 2016 US presidential election followed them into 2017. So did Facebook’s series of measurement errors and ad-targeting controversies, as well as Twitter’s revenue struggles. Meanwhile, the Federal Trade Commission signaled it is taking a harder look at influencer marketing as Facebook and Instagram try to clean up the landscape and brands try to manage it. And Snapchat owner Snap went from the next Facebook to the new Twitter as Instagram, which emerged as Snapchat’s foremost rival in 2016, eclipsed Snapchat in 2017.

What is social media now?

Given the aforementioned baggage, perhaps it’s no surprise that several social networks made moves in 2017 that blurred the lines of what a social media platform even is. Facebook, Snapchat, and Twitter premiered TV-like original shows to lure TV audiences and advertisers. Pinterest set its sights on visual search. Twitter lengthened tweets into more like mini-blogs. And in a major redesign, Snapchat decided that social should be separated from media.

However, as much as the definition of social media is being stretched, the social media market in 2017 was still defined by Facebook — and its rivalries. The preeminent social network spent 2017 protecting its corner and extending its territory, making moves and triggering others that may set the stage for an even more volatile 2018.

Read More at marketingland.com…

At Roofing Contractor Marketing our team understands the ins-and-outs of social media and the roofing industry. We are always researching the new changes and finding the best ways to utilize the platform to drive leads to your business. Social media is no longer a job for your little nephew, this is a job for Digital Marketing Pros. 

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