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How To Increase The Number Of Contact Form Submissions On Your Website?

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In case you have invested in your website, you may be interested in finding ways to make it generate more leads. Maybe the contact forms should also raise your attention, just to make sure you are doing the right thing to get the desired submissions, and therefore that you are reaching more customers.

One good strategy is to reduce the number of form fields. In other words, you should try not to request too much information or ask too much of your users’ time to fill in a contact form. The number of fields on a contact form can drastically reduce conversion rates. At the same time, the information included in your form should be relevant for your effort to generate leads.

Moreover, your business necessities should dictate the fields you include on your form. In other words, you could try and see which fields work best for attracting traffic to your website.

Another good idea is to place your contact form in a good location. Ideally, it should be visible and appealing to users. Also, you could include several calls-to-action all throughout your website, which internally link to your contact page. Have a professional SEO roofing company do on page techniques to increase traffic as well.  And in case you decide to include your contact form on some other pages than your contact page, you should place the form lower on the page.

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How Much Does My Website Count To Rank Well On Google?

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One of the best ways to improve your Google rankings is by on-site SEO. In other words, you can optimize your page in just a few minutes, and can see the first results in a few days. There are many techniques to improve your Google ranking, including the so-called “frontloading”, which refers to the action of placing your keyword right at the beginning of your title tag.

Another important aspect to bear in mind is that you need to have at least 1800 words of content, in order for your website to count to rank well on the online search engines. In fact, larger content certainly has a huge impact for ranking well. What you should definitely do is try to cover mostly anything there is to know about the topic of your business. Another important detail is to use your keyword at least two or three times on a page.

Apparently, the ideal place to use keywords is in the very first 100 words that can be read on your website. If you use keywords much later in your content, Google will not be able to find it too easy, and, therefore, neither your target audience. Each page should have a meta description that is worth clicking.  Look to Roofing Contractor Marketing to get your company ranking and building your business.

 

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When Should I Consider Pay Per Click (PPC) Advertising For My Roofing Business?

PPC Roofing SEO Services Package

In case you want your roofing business to stay on top of the game, perhaps you should consider using Pay Per Click (PPC) advertising as part of your roofing SEO services. The main reason why you could consider PPC advertising for your roofing business is in case you need an immediate impact. That is because, usually, other forms of online advertising such as SEO, content marketing or link building can take a lot of time to have a real impact.

Pay Per Click is an advertising tool that helps companies promote their services through paid ads. These advertisements appear on the results of Google searches. Moreover, at the very first glance, they seem no different from organic search results. In fact, their value strongly relies on their ability to resemble organic search results.

There are several ways in which PPC creates leads. The most frequent way is that of a call to action button or link, with a phone number, an address, and so on. Keyword targeting is another strategy by which leads are created. At the same time, the page linked to your ad could encourage visitors to turn into customers.

You could consider this type of advertising for your roofing business in case you want to reach more customers in a shorter period of time.

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Top 3 reasons NOT to do your own Search Engine Optimization (SEO)

Top 3 Reasons For SEO Roofing Company

Small and mid-size businesses often find it hard to stay on top. In our present-day reality, it is essential to use online marketing tools and strategies, such as search engine optimization. There are many benefits related to using SEO, among which we could mention: making your business more visible, establishing you as an opinion leader and converting more leads which are actually looking for what you are offering.

There are several good reasons why you should not try to do your own search optimization, and, instead, should rather rely on professionals. Here are the top 3 reasons why you should hire an expert roofing SEO company:

  1. A SEO expert certainly has more knowledge than you in this field. In case you are unfamiliar with the latest trends in SEO, it is counter-productive to gather information on your own. By outsourcing your SEO you can gain time, and thus can focus on things that pertain to your expertise.
  2. You can bring more traffic to your business’ website. SEO experts can specifically target search engines.
  3. SEO professionals are an affordable investment for your business. Attempting to do your own SEO can cost you a lot of money, efforts and important resources.

 

 

 

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How A Google My Business Listing Helps Your Roofing Business To Be Found

Find Roofing Business Easily

We are living in a digital era, and we rely on the automatic and online tools offered by present-day technology to improve our businesses, while also promoting them more easily and directly. A roofing business needs both an online, and offline exposure in order to reach more customers and increase their chances to obtain more jobs, and therefore more profit.

Google My Business is a free online tool that many businesses benefit from. At the same time, this platform enables the communication between business owners and their customers, by allowing them to respond to customer reviews, getting an idea about how prospective customers are reaching your business, adding photos, etc. When prospects reach your business, they need to find accurate and updated information.

Of course, you may be wondering where the listing for your roofing business may appear. Well, the fact is your GMB listing can actually appear in several different places. The most common places include the branded searches, in which prospects are looking for the brand’s exact name. Moreover, your GMB can also appear when a prospective client initiates a search on Google Maps.

You need to make sure your GMB listing is getting qualified roofing leads. You need to choose the right category and set your service area properly.  For increased traffic look to https://roofingcontractormarketing.com/.

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