Today, when about half of the world’s population is connected to the internet, increasing connectivity has created important changes in many industries.

Studies say that more than 80% of users look for information online before buying anything from a physical store. Although the total volume of sales that are made online is still lower than the one that happens in physical stores, its growth is impressive.

In this context, online marketing is becoming more and more necessary, and if you make good strategies, the results will be positive in the long run.

An online roofing marketing strategy aims to promote the site and, implicitly, the products or services offered by a company, in order for it to increase its notoriety and the number of customers. This type of promotion is especially beneficial in the case of small companies, in order to increase brand awareness and the number of leads.

Other benefits of an online marketing campaign:

• relatively low promotion costs;
• control over expenditure and communication;
• promotion of quality and consistent content;
• immediate and effective communication through key messages;
• the possibility of segmenting the information transmitted according to the target audience (e.g., targeting according to specific area criteria, date of birth, consumption preferences, etc.);
• immediate measurement of the performance of promotion campaigns;
• the possibility of retargeting (creating ads for those who have visited the site but, yet, have not purchased anything).

 

We are all aware that the environment of digital marketing is constantly evolving. The tendencies in some areas, nevertheless, have become much more apparent recently.

Let’s examine two of the most significant trends for the upcoming years. They will influence how you approach digital marketing and guide your decision-making when it comes to utilizing technology to market your roofing company.

 

Mobile-focused marketing strategy

Instead of utilizing desktop computers, more and more individuals are relying on smartphones and tablets, so the primary motivation for producing content for mobile devices ought to be this.

Basically, the “responsiveness” aspect of the website needs to be addressed. It is crucial to employ a “responsive” design for your website and app, so that users of all devices can easily access the material you provide.

Another tool that makes it possible for content to load significantly faster on smartphones and tablets is AMP (accelerated mobile pages).

 

AI’s involvement in digital marketing

There are already several industries that use artificial intelligence (retail, banking, healthcare, etc.). The use of AI as a powerful marketing tool is also common nowadays and a good tool to use as part of your roofing SEO services.

Not only does artificial intelligence automate basic tasks (e.g., reporting website traffic) but it can also recommend keywords to optimize organic positioning. What’s more, algorithms can pinpoint the user base that could drive conversions in the future, considering their previous purchases and browsing history.

By connecting with potential customers and converting its activities into sales, a business aims to maximize its marketing efforts. Can Google Ads genuinely help a business grow?–this is one of the most often asked questions.

The answer is Yes.

People can easily find the products or information they need on search engines, thanks to paid advertisements. You need your ad to be noticeable and simple to find if you want people to pay attention to it. Just picture your company’s advertisement showing up in the top spot of the search engine results, when someone searches for the good or service you provide. This is how Google Ads may assist you in reaching your target audience.

Because people are so active these days, Google Ads receives almost 95% of the clicks from mobile devices. Have you ever considered the possible number of conversions and clients you could attract? Depending on your requirements, a single Google PPC ad will improve your anticipated marketing outcomes.

A great brand also makes investments in its image, so internet advertising, particularly through Google Ads, will boost consumer confidence in your services and/ or products. That’s because you are visible and right there, prepared to provide them with what they need right away.  Talking with Roofing Contractor Marketing can get you headed in the right direction in your marketing efforts.

 

You should create and optimize your Google My Business profile as part of your roofing marketing strategy because it will help your roofing business be more visible online and customers discover your offers more easily. It is also free, which makes it an accessible marketing tool for both small and large companies. Whether you own a start-up or a business that’s been on the market for many years, Google My Business offers a lot of features that will help it be successful.

Here are the basics for setting up your Google My Business profile so you can start optimizing your business for better visibility.

First, you will have to complete your Google My Business profile in its entirety.

Tip: use the right keywords for Google to give your potential customers the results they are looking for.

Google determines the local ranking based on three factors that you also need to take into account:

• Relevance: How well your business profile fits with the user who did the search
• Distance: How far your location is from the user’s location
• Notoriety: How much your business is known (based on several other factors)

Optimize your Google My Business profile through photos and add specific features and attributes to your business profile (e.g., a catalog of services and products etc.).

Last but not least, constantly update and improve your Google My Business profile and encourage customers to leave reviews on your company’s profile page.

 

Keywords play a major role in online marketing.

In everyday language, a “key word” is a word or a group of words that designates a particular subject or a group of components.

On the web, keywords are used by users to search for information and are called search queries. Therefore, on the part of the user, keywords are useful to search for something and identify a topic of interest in the middle of a large amount of information, to find a solution to a problem and solve a need.

Digital SEO roofing professionals use keywords to get users to find a specific website.

One of the few disciplines of digital marketing that uses keywords quite extensively is SEO.

One of the factors used by Google to position a web page at the top of the list is the presence of certain keywords on the web page itself. So, after a user has typed a keyword, Google will make sure to display results that have to do with the key word typed, in order to be as useful as possible and to provide the most information possible. This will only happen if you have been good at identifying the keywords used by potential clients, inserting them into your web page, correlated as synonyms and related words.

In other words, you have to make sure Google understands your page talks about the subject specifically requested by the user.