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Is your nephew still handling your roofing company’s social media?

If roofing company owners want a robust digital marketing plan, they need to harness the full power of social media. Social media provides a unique way for businesses to connect with their clientele but the platform is in a constant state of flux, and knowing how to wield it can be confusing. 

At the dawn of social media, businesses would post there messaging on their “wall” and work hard to build followers. Now, there is no such thing as a wall and followers are not as important as they once were.

The power now comes from the vast amount of detailed information they have on their users. From a digital marketing standpoint, this means you can reach the exact audience you want. Detailed targeting makes your ads more effective and means your digital marketing dollars will go further.

The platforms have changed. New algorithms have come along. It’s not the same space it was. It’s more complex. But if you know how to use it effectively it’s more powerful than ever. As 2017 comes to an end take a look at some this year’s trends from

2017: The year in social media

Sharing Social Media

Social media scrutiny

Social media has been in the spotlight for years; in 2017 it went under the microscope.

Scrutiny surrounding Facebook’s and Twitter’s roles in Russian entities’ efforts to use their ad platforms to subvert the 2016 US presidential election followed them into 2017. So did Facebook’s series of measurement errors and ad-targeting controversies, as well as Twitter’s revenue struggles. Meanwhile, the Federal Trade Commission signaled it is taking a harder look at influencer marketing as Facebook and Instagram try to clean up the landscape and brands try to manage it. And Snapchat owner Snap went from the next Facebook to the new Twitter as Instagram, which emerged as Snapchat’s foremost rival in 2016, eclipsed Snapchat in 2017.

What is social media now?

Given the aforementioned baggage, perhaps it’s no surprise that several social networks made moves in 2017 that blurred the lines of what a social media platform even is. Facebook, Snapchat, and Twitter premiered TV-like original shows to lure TV audiences and advertisers. Pinterest set its sights on visual search. Twitter lengthened tweets into more like mini-blogs. And in a major redesign, Snapchat decided that social should be separated from media.

However, as much as the definition of social media is being stretched, the social media market in 2017 was still defined by Facebook — and its rivalries. The preeminent social network spent 2017 protecting its corner and extending its territory, making moves and triggering others that may set the stage for an even more volatile 2018.

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At Roofing Contractor Marketing our team understands the ins-and-outs of social media and the roofing industry. We are always researching the new changes and finding the best ways to utilize the platform to drive leads to your business. Social media is no longer a job for your little nephew, this is a job for Digital Marketing Pros. 

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Ready to watch your business grow

Do you Know What Causes your Business to Grow or Shrink?

Ready to watch your business grow

In the 1920s there was an artist, Waldo Pierce, who gave his hotel concierge a small turtle as a gift. The concierge was very fond of the turtle and cared for it as it grew rapidly over the next few weeks. As the turtle grew, so did her happiness. She showed the turtle off to the neighborhood, proud of how quickly it had grown.

One day she noticed that the turtle seemed a little smaller than usual, the next a little smaller still. Over the next few days, the turtle had shrunk back to his original tiny size. The concierge was mystified and concerned. One more day and the turtle might have shrunk into nothing. The artist, Pierce, finally confessed to the concierge, he had been switching out the turtles at every chance he could.

A lot of the time, all we see is what is happening in front of us. We see the turtle grow larger and smaller. But behind the scenes, there is a lot more at work. Being a roofing company owner can be like that. Sometimes your roofing company grows and other times it shrinks and you might not understand all of the reasons that are causing it.

A digital marketing campaign can help your business grow and you don’t have to understand all of the details that are going on behind the scenes. At Roofing Contractor Marketing, we know the roofing industry, how competitive it can be, and the particular challenges you face. We are also digital marketing experts and understand everything that goes on in the background that makes your business grow.

If you want to watch your business grow in 2018 click here for a Free Marketing Analysis.

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Getting Leads with SEO from Roofing Contractor Marketing

One of the main challenges many roofing company owners face is finding new clients. The roofing industry is highly competitive and companies are always fighting to win their next client. One of the easiest ways to see how you are doing in that fight is to get on Google and type in roofer in “your city”. What companies show up on that first page? The businesses listed on the first page are using SEO tactics.

More than likely the first four results that you see will all likely say “Ad” next to them. That means these companies are paying money and fighting for those top positions. The next thing you will see is probably a map showing a few local results near your location. Below the map, you will see what is known as the organic search results. It might be called “organic” but there is a reason those sites are showing up. That reason is Search Engine Optimization or SEO.

Have you seen your business listed yet? Keep scrolling. Did you make it on the first page?

If you don’t see your business’s website on that first page that means that your potential clients aren’t either. They are only seeing your competition. Guess who is getting the most leads? The people who are on the first page.

Getting on the first page requires an understanding of the ever-changing Google algorithm that ranks websites. To get an idea of the many factors that come into optimizing a website, take a look at Search Engine Land’s Guide to SEO.

Search Engine Land’s Guide To SEO

SEO Tactics to Optimize your website

SEO Periodic Table from Search Engine Land

Search Engine Land’s Periodic Table Of SEO Success Factors is designed to depict the factors that will help your website succeed in gaining more visitors from organic search.

Below is our companion guide designed to explain the Periodic Table of SEO Success Factors in more depth and provide a tutorial of search engine optimization.

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At Roofing Contractor Marketing our SEO experts understand the roofing industry and the challenges that come with being in such a competitive industry which makes them uniquely prepared to help you get more leads.


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Is your Website in Need of a Repair?

Is your Website in Need of Repair?

All roofers know that to complete a job correctly, you need to have the correct tools and they need to be in good working order. You wouldn’t use a broken ladder to climb onto a roof and you shouldn’t use a broken website to market your roofing business.

If your website wasn’t designed properly or hasn’t been refreshed in a few years, you are due for an update. Not updating your website could be costing your roofing business money right now.

Use this checklist to see if your website is underperforming in any critical areas. If your site is underperforming, the expert web development team at Roofing Contractor Marketing understands the roofing industry and can bring your site up to speed.



Your website is often times the first look potential clients get of your business. If they find their way to your page, you don’t want to scare them off by having a site that looks like it was made in 1995. The design should be catchy enough to draw users in but not so flashy that people get lost in the content.



One of the most important metrics for your site performance is how quickly it loads. The longer your page takes to load, the more likely your clients are to go somewhere else. This metric also affects how well your page ranks with Google and Facebook, both sites will penalize your site for loading slower by moving you below your competition.



You won’t know what your clients are going to be viewing your site with—desktop, mobile, tablet—so your site needs to be responsive and optimize its display accordingly. Look at your website on your phone, is it easy to read and navigate through? Does it load quickly on mobile? If not, people are leaving your page before they can convert.



A website should guide the user through the pages of your website in an intuitive way. They need to find the information they are looking for before they knew they were looking for it. Each page should inform them and move them closer to the crucial conversion point. Whether you are looking for them to hit “buy now” or “fill out a contact form” our web team understands how to guide the user through the experience.

At Roofing Contractor Marketing, we know how to build you a better roofing website that drives lead generation for roofing contractors. If you’re concerned that your roofing website is underperforming, click here for a FREE Complete Website Analysis. Our professional team will give you an overview of your site and show you how our team can help your site perform better and bring you more leads.

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creating a marketing plan


A marketing plan is an essential tool for your roofing company.

Clear strategies that are written down and shared with the rest of the team keep you all focused on success.

Developing one will help you think about what makes your roofing company unique from others and how to get the message out to your desired audiences through a variety of channels (social media, website, etc).


Just as you would plan for other aspects of your roofing company, thinking ahead about your marketing efforts is key to staying competitive, in a competitive roofing industry. By plotting your marketing strategies ahead of time, your roofing company will run more smoothly and your efforts are more likely to pay off.


Your marketing plan is a map to guide you toward your goals, one that will get you there on time and with minimum stress. A plan will help you coordinate your efforts and be more PROACTIVE. With it, you are more likely to be realistic about your time and energy. A plan will help you stay organized and on track throughout the year. Your marketing is more likely to get done when you take the time to identify two important factors:

  • What you want to do
  • When you want to do it

write down your marketing planWRITE IT ALL DOWN

Plan your efforts by first identifying your market and then letting it determine how to proceed. Which events and opportunities will help you accomplish your goals? Is it in your best interest to attend meetings that homeowners are involved in? Think strategically about where you need to be. Consider the roofing business you’re in and the natural cycles of the roofing industry.

A marketing plan may include:

  • Marketing objectives
  • Strategies
  • Brand positioning
  • Messaging
  • PR (public relations) activities

calendar marketing planUSE A CALENDAR TO STAY ON TASK

Once you have identified the events and activities you and your roofing company want to target, incorporate your marketing plan into your current time management system. Some people find it easiest to use a wall calendar. Others like a desk calendar or a computerized program. Which will you use?


Keep thinking about the marketing ideas you want to implement. Determine how to implement ideas, assign each a date for completion and then work backward from your deadline. Also, be sure to examine your ideas to see whether any can be used to achieve more than one goal. Think about your target demographic; whom you want to reach, when you want to reach them and how you’re going to do it. Then mark it on your calendar (see above paragraph). When you plan your marketing efforts and merge them smoothly with your other responsibilities and commitments, they are more likely to pay off. Make sure you do a monthly recap, as well. What went well? What didn’t? Did you miss any events? Did you learn anything from your efforts last month?

Creating and maintaining a marketing plan for your roofing company can prove difficult to those who have never done it before.

Roofing Contractor Marketing has experience in marketing for roofing companies and helping them stand out well above the other rooftops.


Free Marketing Analysis

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