If you own a roofing business, you simply can’t disassociate yourself from the online social scene. Even if you are already using an SEO strategy and you’re getting leads from PPC marketing, there’s no real substitute for social media marketing, and there are many good reasons for that:
- First of all, we have to point out the fact that social media marketing works very well for local services. If you want to target local customers, therefore, you’ll be better off answering questions from homeowners and business owners in your area who message you on Facebook or Twitter, rather than using a one-way marketing method.
- Social marketing makes you approachable. That means people will see you as a real person, rather than just thinking of you as “that roofer from downtown.” Trust is built as a foundation for the final step your prospects make towards becoming your customers, and you may even find clients who just keep coming back.
- Finally, social media marketing opens up a lot of exciting SEO for roofers opportunities for you. You can promote yourself in unique ways, present helpful and practical solutions for people to use as part of DIY roofing, and establish yourself as an expert in roofing in your area.