As a roofer who may have been in business for more than 20 years, you probably already know what works in terms of traditional marketing. Billboard placements, knocking from door to door and the use of direct mail campaigns, TV ads and newspaper ads can still work very well. However, the problem is that they are time consuming and quite expensive to set up.
While cutting down but still using conventional marketing methods is a good idea and it’s sometimes even important for roofers to do, you’ll find that these methods are far more efficient when they are combined with high end technology and the use of cutting edge SEO practices.
SEO (search engine optimization) has taken hold as one of the most efficient and affordable methods for businesses to promote themselves online. Because there are so many internet users looking for roofing companies on their laptops and smartphones, you can look up search terms they might use and incorporate them into your content to get better exposure.
There are also more complex methods you can use with the help of a marketing specialist. Some of these may include using locally targeted SEO campaigns, setting up and optimizing your Google My Business account, combining SEO and social media marketing, and optimizing your website to be scalable, easy to navigate from any device and search engine-friendly. For more cutting edge technologies see https://www.roofingcontractormarketing.com/.