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Should You Offer a Coupon When Asking for Reviews?

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If you have a company that you’re promoting online, it’s not uncommon for your clients to write reviews about you even without you asking them. This is a common practice through which many people aim to inform others about their experience and recommend their favorite services and products. However, you might find especially in the beginning, that you don’t have that many customers. Also, those who did choose you might not always be willing to leave a review or comment about your performance.

 

Depending on what your company does or what you’re selling, one relatively good option as part of SEO for roofers and other companies is to offer a coupon in exchange for a review. This incentive is great for people who are likely to become loyal, long term customers. By providing them with a coupon, you not only get the review as a testament to your company’s dependability, but you might also win over a customer who will return to buy from you.

 

This process is extremely good for promoting yourself, especially in the beginning. As you continue to expand your horizons and attract more and more clients to write reviews about you, it will become easier and easier to attract interested clients or buyers, and to make sure that your company is well-represented online without even having to spend any extensive added amounts on your marketing and advertising campaigns.

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How Do You Know When Your Marketing Is Not Working for Your Business

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There’s one important word that everyone seeking to promote their business online needs to remember: analytics. When it comes to creating an ad campaign or promoting yourself through anything from social media to SEO, analytics are very important to know how people respond to your campaigns.

 

While surveys and polls are great too, those methods will only help you check on your online reputation, and they won’t always tell you something relevant about a specific ad campaign or marketing campaign that you tried to use.

 

On the other hand, with the analytics tools you use on social media, video sites or sites like Google, you can target the specific ads or marketing methods you’ve used on that particular platform. These tools will show you percentages of people who clicked on your ads but then clicked away, how many people saw your posts but just kept scrolling, which social media ads were more popular than all the others, and much more.

 

If you want to know why your marketing campaign has failed, or why it’s not as successful as you had hoped, then make sure you use the built-in analytics tools on the platforms you have, and also try to get some dedicated analytics software that can help you go even more in depth and make the right changes to your marketing and advertising campaigns.  Looking and retaining roofing SEO services might be a viable option as well.

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Is the Hail Season the Best Time to Run Digital Ads?

Roofing Hail Season SEO Marketing Target

If you have a roofing company, you might wonder whether you should try to profit from the hail season and start running your digital ads and ramp up with a roofing SEO company to increase clientele. The thing is that hail is indeed the most talked about stressor that homeowners have to face when it comes to protecting and repairing their roofs. So, letting them know that you’re there to help them out will not only provide them with comfort and peace of mind, but also with a fast service they can call upon at a moment’s notice.

 

The reason why the hail season is so great for promoting yourself is that virtually all attention is on roofing. A lot of people will inspect their roofs or call local roofers to do it for them. Many will also feel like they are too busy to deal with so much stress regarding their roofs, so instead of dealing with it as a DIY project, they will pass any required repair to the fastest roofer who responds to their call.

 

The hail season is also a good time for marketing because that’s when all the storm chasers come to life. If you want to help your customers out, then it’s basically your duty to compete against storm chasers and show homeowners that they should rather choose a professional and dedicated roofing service that will actually help them out.

 

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When Is It the Right Time to Start Marketing a Roofing Company?

If you own a roofing company, then you might be wondering when the right time of the year is to begin promoting yourself. The fact of the matter is that roofers can work all year round, and for emergency roof repair for instance, you can get called in at any time even when it’s very cold.  For most roofing companies keeping up with roofing SEO for your business is a must year round, that way when the busy season comes you’ll be the one they find ranking first.

 

However, most of the time, promotional campaigns are best targeted at your main customers either around the beginning of spring or end of summer.

 

So, the summer is usually a time when most homeowners go on vacation, and even those who have time to remodel their homes will usually handle basic roofing tasks as DIY. However, in spring most homeowners will look for roof inspection services and repair companies to help them fix damages caused in winter. Also, during the fall, they will aim to repair or replace their roofs as soon as possible, since winter is coming. There is even a kind of urgency in that.

 

Roof replacement and installation services will also be quite popular at times when people tend to buy more homes. So you should definitely keep an eye out for clients and boost your marketing sometime between the beginning of April and the end of June, as that’s typically when a lot of people seek to buy new homes.

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Is It Better to Run a Digital Campaign on Yelp or Google?

Digital Roofing Marketing Online Campaign Strategy

Promoting yourself online can be a great idea. However, you have to know where to promote your company as well. Google and Yelp are actually both great options for being the main target of your marketing campaign. However, if you have to choose only one of them, then that should be Google.

 

While Yelp is great for reviews, and you should definitely have a profile there with a solid description, not everybody uses it. However, just about everyone who searches for service providers and products online looks for stuff on Google.

 

Whether you want to target older people who still use their home desktop to look for a contractor, or you have a retail business that targets young adults and teenagers, there’s actually a lot you can gain by focusing your campaign on Google. SEO can help you get organic searches, you can use a pay per click ad campaign to promote yourself in a more targeted fashion, and you can even aim to find more local customers with locally targeted SEO.

 

Moreover, if you do have a local business, you should know that Google Maps is one of the main ways people look for brick and mortar businesses in their areas. So, again, aiming for Google as the main focus of your online marketing campaign can definitely pay off.  Find some of the best marketing help through https://www.roofingcontractormarketing.com/.

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