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roofing seo experts explain google plus changes

Google My Business –Do This Now for Your Roofing Company

Google is always changing and the latest changes with Google My Business are huge for roofing contractors.

google plus is going away by roofing seo experts

Google+ No More

As you may recall, Google had a product called Google+. It was an effort to create a yet another social platform. It never took hold. Facebook, LinkedIn and Twitter held that position.  Google is a search engine in people’s minds – so it never got any real traction. We call it “Social Media Fatigue” because people were not willing to have yet another social media platform to keep up with and post about their lives. Misfortune for Google perhaps, but in August of 2018, Google reported a hacking of the Google+ database.  With this hacking, Google found their excuse to announce the ending of Google+.

Google is a Search Engine

From the Google+ experiment Google learned some valuable lessons. One thing they learned is that they can make or break the success of a business online like no one else. Facebook is social, Twitter is news breaking, Google is business!  The Google search platform is incredibly valuable to the potential success of every roofing company and owner.  The changes to Google My Business require more of each business owner now – but it also offers more opportunity for business owners to take advantage.

Google My Business Requires Your Attention

The Google My Business (formerly known as Google Places) information was previously just the entry portal into Google maps information and Google reviews (perhaps the most valuable assets).

Google My Business Social Changes

Google has incorporated some of the social aspects of Facebook and Twitter, like encouraging posting about your business, making offers, featured offers and more. They have also provided expanded areas to talk about your products and services, and photo areas for you and your customers to post about your business.

Optimizing Your GMB (Google My Business)

Your company can optimize your GMB quickly and easily. Just start at the top and complete every section available. Google My Business sections can vary slightly from listing to listing but generally the sections to complete are:

  • Posts – start posting! Google wants you to do this and do it regularly.
  • Info – this is a large section and perhaps the most important to complete accurately and carefully. This is all your business address, website, phone, hours, products and services, descriptions and photo’s.
  • Reviews – this section is where you go to respond to reviews and YOU SHOULD! Every review, good and bad should be recognized by you. A hearty thank you if positive and if not, some explanation or context to the complaint help others read into the situation. Most people can recognize someone who is being unfair – either way. So it’s good to show the other side of the coin if need be.
  • Messaging – turn on this feature to be notified if someone tries to reach you via text through the GMB
  • Photo’s – this is where you can add lots of photos of your business, your customers, your products and more. Load it up with images you took. Avoid stock images here – keep it real.
  • Website – this is a new area that may become more valuable and useful in the future. We guess Google has big plans for this. Right now it’s not too compelling of a website but Google likes things that keep users in the Google system and this does that. More on Google Websites soon.
  • Create an Ad – this redirects you to the Google Adwords area that Google would love to make simple and effective for roofing contractors. Anyone who has built an ad campaign in Google knows “it’s complicated”. They are working hard to make it easier and more effective for the average Joe to execute. This product still a ways to go here…

This article could be a book if there was time to write it. Google My Business opportunities for your Roofing Company are evolving and now is the time to get in there and max it out. Start making it a part of your marketing strategy because most roofers are not…but Google wants it to be.

If you need help maximizing your GMB for your Roofing Company, this is a big part of what we do and we can help. Give us a call and we can put together a plan just for your business. We offer a full range of marketing services including roofing SEO, digital marketing, and reputation management.

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Join Us for a Free Webinar: All About Google 2019!

Google 101: Learn to Maximize Google and Gain More Leads in 2019!

Webinar Invitation for Google 101

Click here to Register Now! 

Join Roofing Contractor Marketing President, Greg Hoffman, to find out what’s new with Google and how you can use it to bring you leads!

Just a few things we will be going over are:

  • Local Service Ads and getting Pay Per Lead. Not Pay Per Click!
  • The importance of Google My Business, what’s new, and how you need to optimize it correctly.
  • Optimizing your site speed and display for mobile first.
  • How SSL can make or break a website.
  • Using Reviews to Boost your business.
  • And so much more!!!

If you want to get more leads and grow your roofing business in 2019 this is the webinar for you.

Click here to Register now! 

 

 

 

 

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10 Questions You NEED to Answer Before Writing SEO Content

Creating content for SEO can seem like a daunting task but asking yourself a few questions before you begin writing can help make the process easier and increase the quality of your content. Of course, an even easier way is to hire the SEO experts at Roofing Contractor Marketing and let them handle your SEO so you can get back to running your business. If you want to go it alone answering these ten questions can help put you on the right track to creating content that fits your brand and business.

The ‘10 Essential’ questions you need to answer before creating a style guide

  1. Mission: What is the brand’s mission?
  2. Words: What key taglines, words, phrases, tenses or perspectives are used and associated with this brand?
  3. Purpose: What is the purpose for the content?
  4. Audience: Who is the focus audience, and what are they like?
  5. Solution: What is the problem the audience is facing, and how is this content a solution to that problem?
  6. Tone: What kind of tone does this brand convey, and how does that resonate with the audience?
  7. Style: What style of writing does this brand use?
  8. Organization: How does this brand organize its content? Does data support this approach?
  9. Platform: What platforms will be used to drive traffic to this content?
  10. Conversions: What kinds of conversions are we trying to make through the content?

Having answers to these questions for your own brand will both help you understand the brand better and communicate it with the people you work with, particularly writers.

If you don’t know these essentials, it’s likely that your content will fall flat. SEO and competitor analysis is not enough to go on when it comes to cultivating a message that truly resonates with the focus audience. In other words, it just won’t sell.

Note: If you are struggling to answer these questions, I suggest looking into the concept of the Ideal Client Avatar (ICA) or Persona. Developing these descriptions will help you paint a clear picture of what the brand’s audience looks like, what they want and need and what message relates to them best.

Read the full article at marketingland.com…

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Is your Roofing Company Keeping up with Google’s Ever-Changing Algorithm?

Search Engine Optimization or SEO is the practice of getting a website to the top of the Search Engine Results page or SERP for high-volume search terms. Holding that top position isn’t a simple task. Google is constantly updating their algorithms that choose how sites rank and what websites should hold those highly coveted, top-of-the-page spots. According to Google, small changes are made to the algorithm every day and more broad changes can happen several times a year. It can make it a difficult to stay ahead in a game when the rules are constantly getting changed.

Google confirms core search ranking algorithm update

Google acknowledged the suspected update but says there is nothing webmasters can do to fix their sites if they dropped in rankings.

Google has confirmed that they ran a “broad core algorithm update” last week that has impacted the appearance and rankings of some websites in the search results.

Here is Google’s statement on Twitter:

Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.

There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.

There was speculation over the weekend about a Google update; this is Google confirming that speculation.

Read the whole article at searchengineland.com…

Here at Roofing Contractor Marketing, we have a team of SEO experts that are always working to understand what changes are ahead and how to keep our clients in the best possible rank. We know that good content is at the hear of SEO and our team is always testing new ideas so when the algorithm changes we are ready. As a roofing company owner, you probably don’t have the extra time worrying about what Google might change and how that is going to affect your business. Click here to get a FREE SEO Analysis to see how you rank currently and what we can do to help you climb to the top and stay there no matter how the algorithms change.

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Roofing Company Owners Don’t Have Time to Deal with Google Algorithm Updates

Search Engine Optimization or SEO is not for the faint of heart. SEO isn’t something you can learn in a weekend, a week, or even a year. SEO is one of those things that you can NEVER stop learning because it is always evolving and changing. For business owners wanting to get their websites found on Google, this can present a real challenge. Trying to juggle running a roofing company and staying ahead of the latest SEO trends and algorithm updates is overwhelming and exhausting.

That’s where our experts can help you. The Search Engine Optimization team at Roofing Contractor Marketing is always up on the latest updates and working to incorporate the necessary changes to get your website found organically. That means you can spend more time running your business and we will worry about things like this:

6 ways the August core algorithm update impacted local business

Was your site affected by the recent core algorithm update? Here’s a look at the changes made to local and small business sites after the update.

1. This update was not related to links

As far as we can tell, this update was related to on-site content quality more than backlinks. We have a new client of two months who saw an increase organically across almost every keyword we are tracking. All the work done so far on his site has been related to improving content quality — no links were built.

2. Keyword impact

In the local search world, it is hard to get a business to rank in the 3-pack in a surrounding city, but it is sometimes possible.

We work with a company in a suburb of a large city. Let’s say they’re in Addison, Texas, but they get all their customers from Dallas (They’re not, but it’s a similar scenario). With this update, the majority of keywords we were tracking that used [keyword + Dallas] increased, even though his location is in Addison (the suburb of Dallas).

In another example, Tom Waddington sent me an example of a business that decreased both locally and organically for the name of the major city but sustained rankings for the suburb (where they are actually located).

3. Organic and local results changed

We have ranking trackers that scan all our accounts daily so it makes algorithm updates easier to track. Many algorithm updates only impact the organic results or the local results, but we are seeing that this update impacted both. We are also seeing a small gap between the two updates. The local update seemed to have happened over July 31-August 1, and the organic update happened from August 1-2.

Read more at SearchEngineLand.com…

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