If a few years ago the question about the importance of social media for business development was rarely asked, now it is on everyone’s mind. It is now accepted that social media should be part of the marketing and PR of any business.
Here`s short guide of Dos and donts of social media for roofers:
- Do not think about social networks superficially; it is not everything about like share.
- Pay your attention to factors such as conversion rate, lead generation and recommendations.
- Set your goals using the S.M.A.R.T (specific, measurable, achievable, relevant, timely) when setting up the online promotion strategy.
- Invest in a Social Media Audit and choose the social media platform that suits your brand. First of all, you need to know your audience, who you are addressing to and where is most likely for you to find your clients according to the age segments and interests. Roofing businesses are often found on Facebook and Youtube, but also on other social networks and emphasizes the importance of roofing SEO strategies.
Properly identifying your target audience is essential for an optimistic start in social media marketing, because depending on this, you can start to work out your promotion strategies. As a roofing company, you work mostly locally, so you have to find the best ways to target people in your area / state.