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Tips for Taking Great Roofing Photos for Social Media

Social Media SEO For Roofers Tips

The key to a successful campaign on social media is diversity – the best way to achieve your goals is by diversifying your posts, sharing not only texts, but visual materials as well. Quality is also essential in SEO for roofers, whatever you decide to share through your social media profile, so here is how take awesome pics of great advertising value for your social media profile:

  • The importance of quality – each social media platform has its own guidelines when it comes to the size, the type and the resolution of the images that you can post on your profile. For best results, make sure to find out and to respect those rules;
  • Make your photos varied – it is a good idea to post not only portfolio photos that show the work you have done for previous clients, but jobsite photos, behind the scene photos, even office photos as well. Diversifying your albums will bring you closer to your audience and will make it easier for potential clients to relate to you;
  • Always edit your photos – never share any content that you have not edited and curated beforehand. Check both the quality and the content and edit the pics if necessary – if you don’t have experience with image editor programs, find online apps that are free and easy to use.

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Creative Digital Marketing Ideas for Roofers

Roofing Contractor Digital Marketing Creative Ideas

If you are looking for a way to advertise your roofing company without cold calls and other, potentially awkward attempts to contact your client base, digital marketing from Roofing Contractor Marketing of Denver can prove to be the most efficient and most affordable tool that you can use. Here are some creative ideas to maximize the impact of your campaign:

  • Engage with your audience directly through social media – create an attractive profile for your company on a suitable social media platform and start posting content that is relevant and helpful for your potential clients to establish yourself as a friendly and knowledgeable expert;
  • Conduct live Q and A sessions through your social media profile – people faced with roofing problems will appreciate it;
  • Create a profile for your company on business directories and review websites as well;
  • Add a blog to your website and make sure you post regularly;
  • Offer extra services, such as roofing inspections, for free – it might seem that it is work done for free, but in fact it is a small investment of your time and energy into the success of your business. Make sure to announce the offer or the promotion on your website as well as on your other corporate profiles.

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Social Media Is an Under-Used Tool for Roofing Contractors

Tactics For Roofing SEO And Social Media Marketing

Many roofers tend to dismiss the inclusion of social media into their online marketing mix, saying that advertising on these platforms requires too much work, time and attention. While this is certainly true to some extent (to maintain efficiency, social media profiles need to be refreshed regularly with new content), the outstanding benefits of using social media along with roofing SEO tactics for advertising your roofing services surely outweigh the difficulties. Here are some tips for you leverage the perks of using social media profile for your company:

  • Create a plan – determine the goals that you want to achieve with your social media presence and come up with a schedule of when, how and on what channels you want to post. Find out about your target groups habits of using specific platforms and time your posts for when your content can reach out to the highest number of followers;
  • Use visual materials – pictures and videos make great posts, especially when you don’t have the time to write a lengthier post;
  • Post educative content and engage your audience directly – hosting a live questions and answers session is a great way to establish yourself as a roofer who is not only knowledgeable of his trade, but also willing to help others.

 

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How to Build Online Trust as a Roofer and Improve Your Online Recognition

Building Trust With Online SEO Roofing

The first thing you have to consider when it comes to starting to build online trust and a viable online presence is who your audience might be. You’ll need to create a detailed profile of the people you want to sell your services to – such as focusing mainly on upper and middle class individuals or families who own a house and/or a business, who have an income that allows them to afford your SEO roofing services, and who are typically open to the idea of looking online to find local services like roof repair or replacement.

 

Implied is also the fact that your promotion campaign will have to be locally targeted. Now, in order to do this right, you can’t just simply slap the name of the city or area you operate in on your articles and include general roofing content. You will have to address the specific issues that people are interested in solving – such as the problem of choosing the right type of cool roof for a hot area like Texas or Arizona.

 

Finally, building online trust is done through an interactive online presence. This means you not only create or provide helpful content people can view or read, but you also have to read their feedback (especially on social media) and provide them with answers and the opportunity to discuss their roofing problems with you – both online and face to face.

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How Can Roofers Take Advantage of Local Weather Events?

Asking The Right roofing SEO Services Questions

As a new roofing contractor who doesn’t have a lot of connections yet, you can’t just sit at the office and wait for calls. Since no one knows you too well yet, you’ll have to get yourself known, and one of the best ways to do that is by talking to people during or after a storm.

 

While storm chasers go around knocking from door to door and offering their roofing services without any real guarantee, as a respectable roofing contractor, you can do something similar, but only taking advantage of the local weather to strike up a conversation with your prospects, instead of actually knocking at their door and trying to sell your roofing services like your life depended on it.

 

The best approach can be done through social media and roofing SEO services from a Marketing Firm. A lot of people use social media to keep track of local weather events and forecasts, and even those who don’t will likely check Facebook or Twitter after they’ve checked their weather apps.

 

This is where you come in. By posting on social media sites about the precautions people can take during storms, the DIY roofing fixes they can use to protect their belongings and the best approaches they can take to buying the most suitable roofing products and services for their homes, you can effectively become one of the most trusted roofers in your area; and people who know they can trust a roofer will almost certainly inquire about their advice and also their prices.

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