If search engine optimization in general is about how to make your website rank better on search engine results pages, local SEO is about how to make your website obtain better results for the searches entered by your local audience. The difference might seem small, but it is, in fact, huge – businesses that sell locally or provide services in a specific geographic area would waste time, money and energy trying to improve their rankings at a global level, but with the right strategy from a local roofing SEO company, they can direct all their efforts towards engaging with their local audience. Here is how to make it happen:
- Make cross-references – word-of-mouth is still a powerful advertising tool in smaller communities, so don’t rely solely on your website and on your social media profiles. Telling people about your website, displaying your online availability on your printed marketing materials contributes immensely to the success of your local SEO;
- Create suitable website design – availability is key when you do local SEO, so make sure that your contact details are displayed by each of your pages;
- Make your website mobile-friendly – no matter what your geographical location, most of your potential customers are probably looking for online information via their mobile devices. Make sure that your website is responsive and it displays corrected on any platform.