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Is Your Roofing Website User-Friendly and Easy to Navigate?

Roofing Website User Friendly Roofing Contractor Marketing

Usability – the set of features that make websites easy to use for visitors – is one of the most important qualities of any website and also one that is frequently ignored by contractor websites, including roofing pages. The reason for this is simple: contractors are business people driven by practicality and many of them think that it is enough to have a website that provides a description of their services and their contact details. However, roofing websites need to fulfill the same criteria as a website focused on e-commerce – here is what makes a roofing website user-friendly and easy to navigate:

  • Mobile compatibility – most internet users look for the products and services that they need via multiple devices, so having a site that works seamlessly on multiple types pf digital devices is essential;
  • A well-designed architecture – users tend to only skim web pages and menu bars to obtain the information they need as quickly as possible, so the format of the content provided on your roofing website as well as the structure of your menus need to be consistent, logical and easy to understand;
  • Short load times – today’s internet users don’t wait for more than a couple of seconds for a website to load – if your site is slow, you risk losing potential customers.

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How Roofing Testimonials Are a Great Resource for New Customers

SEO Services Roofing Testimonials

The testimonials written by your previous customers and published on your website are a great tool to establish yourself as a reliable and knowledgeable provider of roofing service and also a great tool to attract new customers and are a great roofing SEO services tools. If your great and trustworthy roofing services are highly appreciated by the customers you have previously worked for, but you are not yet using testimonials on your website, here is how to make all that appreciation work for you in the online environment:

  • Ask your previous customers to provide testimonials based on specific, targeted questions – you might have lots of happy customers, but they might be reluctant to put pen to paper to share their opinions. Make the writing process easier for them by providing questions to answer, including questions related to the way your customer has found you, the features that they consider the best about your services, a feature that exceeded their expectations, their opinions about your attitude towards solving problems;
  • Focus on recent customers – contacting a property owner that hired you years ago to ask for a testimonial might be less efficient than contacting someone who you worked for just a couple of weeks ago;
  • Always ask the permission to publish – this is an essential part of the process, you cannot publish any testimonial without the consent of the person who provided it.

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The Benefits of Roofing Videos

Roofing Marketing Company

The usage of videos on websites and on the social media profiles of companies has been long used and appreciated as an efficient marketing tool. If your roofing website is not using videos now, here are some of the benefits of deploying the tool that will convince you it is one of the best types of content that you can give your audience:

  • Improved conversion rates – videos have the potential to increase conversion rates by as much as 80%. A good video, presented by a compelling speaker and conveying information that is relevant for the visitors of your website will convince your visitors to stay on your website and will improve your chances to have a new customer instead of just another visitor;
  • Videos can improve the ranking of your website on search engines – search engines rate and rank websites based on various criteria, relevance being one of the most important factors. Videos are considered to be materials that are informative and engaging, therefore the websites that use videos usually rank higher on search engine results pages;
  • Encouraged shares – the videos that you publish on your website can be easily shared by your visitors and customers on social media platforms, thus improving your presence on networking platforms.  Find some of the best roofing SEO services with Roofing Contractor Marketing of Denver.

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Why Reputation Management Matters

Roofing Overall SEO Reputation Management

In the past, reputation management was a term used in public relations to refer to the process of influencing the way a group, an individual or an organization is perceived by the public. Nowadays, the term is used with a very similar meaning, but the scope of the process has been extended to the online environment and it mostly refers to the management of the reputation of the same entities through websites.

The process of reputation management can be handled by the company interested in its own reputation or through a provider of reputation management services.  A good roofing SEO company can increase website traffic quicker and more efficiently for a company that has a great reputation to start.  The related tasks are varied and numerous and will include the following:

  • The monitoring of customer opinions across various platforms and websites – being aware of what your customers and clients think about your products, services or attitude is critical for being able to implement any further reputation management measures;
  • Providing timely responses – any criticism formulated by your clients and customers needs to be addressed through polite, positive and cooperative responses. The customers who expressed criticism should be contacted to find out more the issue that has caused the dissatisfaction and to propose solutions;
  • Internal evaluation and improvement measures – criticism that is justified is worth listening to, so evaluate your operations from the point of view expressed by your critic and figure out how you can improve.

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Why GMB is a Good Resource for Roofers

SEO Resources For Roofers

Google My Business, often referred to simply as GMB, is a free, user-friendly tool offered by Google to businesses and organizations. GMB is intended to be a great, efficient tool that organizations can use to manage their online presence, including Google’s Search and Map tools. Here are the GMB features that your roofing business can benefit from:

  • The option to manage your business information – the tool allows you customize the business-related information seen by the internet users interested in the types of roofing services that you provide. To make the most of the feature, check the accuracy of your business address, enter your work hours, your website URL and your business phone number;
  • The option to expand your online presence – you can use GMB to find out how your customers searched for your business, how they contacted you (for example, how many people contacted you calling you directly on the phone number that you provided to be displayed on local search results) and use those details to finely tune your marketing campaign;
  • The option to find out the opinions of your customers – the GMB tool provides you access to the reviews provided by your customers, which will allow you to engage directly with your audience as well as to improve the quality of your services.

For more information, and getting started, see the professional at Https://

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