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What Are 3 of the Biggest Red Flags When You’re Interviewing Marketing Companies?

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Hiring a marketing company has never been easier. In this day and age just about everyone claims to be an expert in SEO and online marketing, and business owners are often duped into believing those claims. While there are many reliable, a great roofing SEO company that help you promote your business, you’ll also find some real red flags when it comes to detecting those that are not at all legitimate:

 

  1. They could ask for a lot of money for the services they perform, and some of them will even ask for a significant amount in advance. This is not standard practice, so you should definitely be suspicious of their intent. There are many cases when scammers use this technique to get a quick buck and then disappear.
  2. Asking for exaggerated amounts of money in exchange for basic online services is also a common malpractice – especially when they suspect that you don’t know much about computers. When a marketing firm claims that they have the ultimate new marketing technique guaranteed to bring you millions of views and likes on every platform, you should consider it a huge red flag.
  3. Finally, the third red flag is when a marketing company is unwilling to disclose some of their practices. This is usually a bigger problem than just losing a few hundred or even a few thousand dollars, since some companies use aggressive or what is known as “black hat” online marketing techniques which can severely damage your company’s reputation.

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When Is It the Right Time to Start Advertising for a Roof Replacement?

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It’s not a bad idea to start advertising your business, and when you have to compete with other roofing companies to get close to your clients, it is definitely a good idea to begin as early as possible.

 

Of course, advertising and marketing doesn’t come easy. Even if you’re used to the concept of advertising that was dominant 20 years ago, you’ll find that a lot has changed since then. Not only is it true that online marketing is now the most prevalent form of promotion available, but regular advertising methods like TV and radio ads are considered overpriced and irrelevant these days.

 

The right time to start advertising for roof replacement in your area is right now. Using online platforms and methods, including everything from commenting on local blogs to PPC advertisement, social media ads and email marketing, you can not only gain a following, but target your audience very precisely with a very affordable online advertisement campaign.

 

What you can do is use these platforms in exchange for a very low fee and even have enough money to hire a professional marketing company like Roofing Contractor Marketing that will help you set up your ad campaign and become highly successful running a roofing company with lots of new customers all around your area.

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Do Most Roofers Offer a Dependable Guarantee on Leads?

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When you become a client for a high profile roofing company, it’s important that you can enjoy some form of guarantee that they can provide you with. Before signing anything or even accepting a roof inspection, it is very important to talk to the roofer about your guarantee and make sure that they can deliver consistently.

 

A roofing guarantee or warranty is designed to provide the client with some form of assurance that the work that’s being done will be performed in a legitimate and standardized way. Although most warranties cannot account for unexpected problems or damage that occurs as a result of a natural calamity (you have insurance for that), they can for example, protect you in the event that your contractor does their job poorly or one of the roofing products was flawed from the start.

 

Many roofers don’t offer a reliable guarantee, although some do. They are the ones to watch for, as they can provide you with proof of their legitimacy, and they also have everything it takes to tackle most of the more difficult jobs. So make sure that, when you do your research, you look for roofing experts who can offer a guarantee on leads that you can use.  Most roofing companies incorporate offers as part of their roofing SEO tactics to increase their client base, and show appreciation for their customers.

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Should You Sign a Year-Long Contract When You Hire a Marketing Company?

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This is a question that a lot of growing and medium sized businesses struggle with: “should I get a one-year contract with a marketing or SEO roofing team that I trust?” Of course, if you’ve worked with the company before and you have complete trust in them, then it’s basically a no brainer. You can opt to work together with the company for an extended period of time, and chances are that your results will improve the same way as they did in the past.

 

However, when it’s a company you don’t know, then asking for a one-year contract can be a bit of a red flag. The issue is that they are a largely unknown company (at least to you), so you haven’t gotten a chance to see them in action. Regardless of how many references they have and how much they promise they can do for you, it’s usually a very good idea to not jump right in.

 

The best course of action in such situations is to sit back and observe. Sign a short term contract, or discuss a single payment for a single marketing campaign. If it is successful, and the company was able to reach the goals that they’ve set out, then you can consider taking it to the next level. However, jumping right in for a year-long contract with a company that you only know through reputation is never a good idea, as it simply involves too many risks.

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How Important Is It to Post Roofing Pictures on Social Media and the GMB?

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Places like Google My Business (GMB) are considered to be great for businesses that want to promote themselves online – especially businesses like roofing companies that need more local clients. These types of businesses will benefit a lot not only from Google’s algorithm and the many ways in which they can bring the information about these businesses to potential clients, but also through the photos they allow you to upload on the platform. In these terms, GMB and social media are both great for promoting a roofing business.

 

If you are a beginning roofer, or you have an already established contracting company, it’s very important to post photographs of the homes you’ve worked on successfully, your equipment, the processes which your technicians use, the advanced products you offer and even the trucks you use to get around and transport roofing materials to the destination. All of these photos together will paint a detailed and complete picture about your company. They will show your prospects that you are a serious and legitimate roofing professional who can handle even some of the most difficult of jobs. In turn, people will rightfully realize that a business that presents real photos in a transparent way will not attempt to cheat them.  For more SEO solutions for your roofing company look for https://roofingcontractormarketing.com/.

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