Since a lot of businesses focus solely on Google when it comes to promoting their services online, you’ll find that there is a great deal of untapped potential associated with the use of other search engines. If you have a growing roofing business, and you’d like to promote yourself more efficiently, a great way to do that is to tap into search engines like Bing, Yahoo and DuckDuckGo.
Not all search engines are the same, even though some are powered by Google or Bing. Others, however, have their own unique algorithm, and can give you alternative results when you use them. It’s also true that not everyone likes to use Google in the first place. As a result, there are a lot of people who will find your roofing company more easily if you broaden your roofing SEO approach to include additional search engine results.
Your best approach is to hire an efficient marketing service to help you out, keep track of analytics and adjust your roofing SEO and marketing strategy to adapt to changing results. That way you can even make full use of some of the lesser known features and services associated with search engines that are less frequently used. Since fewer businesses actually invest in optimizing their SEO to those search engines, you won’t have to deal with as much trouble from your competition either.