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What Should Roofing SEO Specialists Ask from a Commercial Roofer?

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Although many commercial roofing experts know their trade and are very skilled at what they do, it can be difficult to promote their services without the help of a dependable roofing SEO company professional. But how do you know that the SEO company you hire can actually help you as a roofer?

 

One of the ways SEO professionals gather information is by asking questions. You’ll find that you can learn a lot about the expertise of an SEO service provider, not just by making your own inquiries, but even simply by answering the questions they put to you:

 

  • They may ask you about the size of your company, your specialization and the location you cater to. This is a good sign, as it shows that they already know a good deal about the need for promoting your company in local searches and how to go about starting that.
  • It might sound like a red flag if your SEO expert asks you to set up a website or buy paid social media ads. However, these methods, combined with tools like Google My Business, actually work very well together with a good SEO campaign, and they’re far cheaper when compared to other methods of local promotion, such as TV and newspaper ads.
  • They could also ask questions about how you deal with clients, what special offers you have and whether or not you can focus on both commercial and residential roofing. Such details will usually help them create a clearer profile for your company that will allow them to target your audience and specific SEO keywords more efficiently.

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Would Roofing Marketing and SEO Be a Profitable Investment for Your Local Roofing Company?

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One of the more important things to keep into account when you want to expand your roofing business and promote your company is the use of a viable marketing and SEO strategy. SEO (search engine optimization) is a method of promotion that not many roofers knew about in the past, but continues to become more and more popular as time goes by. As such, a combination of specialized roofing marketing methods and SEO methods that are distinctively useful for promoting brick and mortar companies should be considered for any roofing business that wants more exposure.

 

As you might have already heard, hiring an SEO company such as Roofing Contractor Marketing will not cost you a lot of money, and it’s one of the most efficient ways to promote your business online. SEO companies work hard to learn all about the newest algorithms used by search engines and use that knowledge to the advantage of their clients – either through regular content creation and keyword research, or through the use of complex software and analytics tools designed to give you the edge over your competitors.

 

For most roofing businesses, SEO needs to be combined with social media marketing, PPC marketing, specialized roofing blogs and some form of email marketing. While you can hire a separate service for each of these, most experts will recommend you to simply hire a single SEO company that specializes in roofing marketing, so they can take care of everything for you.

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Is Email Marketing a Good Goal to Pursue for Your Roofing Business?

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A lot of roofers are great at what they do, but when it comes to promoting themselves, they might fail to provide future customers with what they need in order to even find them. If you don’t promote yourself properly, then even people who would normally not hesitate to hire you for a job might go to the competition – either because they have a shinier banner, or because they are better able to convey what their business can help clients with.

 

While owning a website and using an SEO campaign is great for promoting your roofing business, it might not be enough when it comes to roofing SEO management. In many cases, it will merely bring people to your website, but it won’t get them to call you up and ask you for a quote.

 

Email marketing is great for convincing people to perform a certain action, such as clicking through to a page, calling a phone number or downloading a pamphlet or an ebook. Most people won’t do all that if they see a link or number on your page, but they might do it if you provide them with good content and calls to action that resonate with their mindset.

 

Hiring a reliable SEO and online marketing specialist will help you get to the bottom of how to use email marketing in general, as well as how to blend it with your existing marketing methods to promote your roofing business as effectively as possible.

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How Does Local Marketing Work for Roofers?

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Traditional, local marketing methods are still great for businesses such as roofing companies, that operate mainly in a specific localized area. These methods can include anything from knocking from door to door, to crafting complex TV ads that are aired on local channels during commercial time.

 

Of course, some local marketing methods are more expensive than others, but for many roofers they are worth it. They can reach locals who need their roof fixed immediately or who have to replace their roof before selling or after buying a house. Business owners might also prefer a professional commercial roofing company that is able to invest in TV and newspaper ads simply because it gives them more credibility as an established, local company or contractor.

 

The combination of local marketing with newer methods for locally targeted SEO roofing strategies, ad campaigns and online marketing campaigns can be a great additional idea for improving local marketing efficiency and cutting the costs you would have to cover as part of your local marketing campaign.

 

Most roofers can benefit a lot from an online presence, and these days having a website and promoting it through SEO and internet marketing is no longer a luxury, but a necessity. If you fail to comply with it, your conventional marketing methods might not be enough to help you compete with some of the best roofers in your area, who might not offer services as good as yours, but will still get ahead because they invested in hiring a dependable and knowledgeable SEO specialist to help them out.

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Why Should You Opt for Facebook and Google Ads?

 

When you’re trying to promote your business online, regular organic SEO methods can only take you so far. Other methods are often needed as part of your roofing SEO services, such as e-mail marketing and social media marketing campaigns that can provide you with a more targeted means of conveying your message to specific demographics of people and a better give and take when it comes to communicating with your clients and prospects.

 

Facebook and Google ads have come a long way in the past few years. These days they are far more efficient at conveying your message as well as easier to customize. Facebook ads in particular make excellent use of video tools that can provide you with a means to create professional looking ads and unleash them on the social media giant to take your message and promote your business to a lot of people.

 

With google ads, the advantage is SEO. Most businesses that have a clear selling point and a well-defined funnel for turning their prospects into clients can make good use of a PPC (pay per click) Google ad campaign, and Google will provide them with the perfect tools to tweak and customize their campaigns and find the best keywords that will help bring them a lot of interested leads and new customers.

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