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Tips for Setting Your Roofing Company Apart from Other Roofers

Do you provide excellent roofing services, offering your vast experience and a professional approach to your clients and you want to distinguish yourself from the other knowledgeable roofers in your area? Here are some tips about how to set your business apart using a mix of marketing techniques:

  • Use pay per click ads – these online ads will be displayed in the top section top of search engine results returned for the keywords of your choice, efficiently directing traffic towards your website, but making you pay only when your ads get clicked, an effective step in SEO roofing results;
  • Use social media – social media networks are nowadays the go-to source of information for many people. Create an attractive profile for your website and keep it active publishing posts frequently, providing help and advice to interested users and communicating directly with your client base;
  • Use company directories – whether you choose online directories or the Yellow Pages, formulate a short description of your services and make sure to add your contact details and your availability as well;
  • Use networking – trade shows and meetings organized for local businesses are great for forging new business relationships. If you don’t feel comfortable mingling with strangers, try to prepare yourself for the first event – you will soon get the hang of it.

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Commonly Asked Questions About Roofing Digital Marketing

SEO Services Roofing Company Digital Marketing

Most roofing companies consider themselves local businesses that cannot tap into the immense potential offered by digital marketing because their services are confined to specific a geographical area. However, there are numerous great online marketing tools that can be very efficiently deployed by roofing companies – here are the answers to some of the most commonly asked questions about digital marketing and roofing SEO services for roofing companies to help you get a better grasp of the process:

  • What is, in fact, roofing SEO – it is the process of using digital marketing tools in order to improve the visibility of the roofing company’s website on search engine results pages and to attract more visitors to the website;
  • How can a roofing company benefit from a digital marketing campaign – more visibility on search engines attracts more people to your website, thus increasing the likelihood of getting new customers;
  • What are the best digital marketing tools for roofers – to get more visibility, you first of all need to have your site optimized for the keywords that are the most relevant for your business. The content that you publish on your website needs to focus on the selected keywords, then you need to decide what components to include into your campaign. The best mix uses multiple components, including pay per click advertising, social media posts, forum and blog posts to reach out to the widest possible client base.

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How Digital Marketing Can Complement Traditional Marketing for Roofers

Digital Marketing Roofing SEO Company Tools

Traditional marketing techniques of a roofing SEO company are still tools that are very popular among roofing companies, but adding digital marketing to time-tested off-line methods is an excellent, low-cost way to step up the efficiency of the campaign. Here are some tips for roofing companies about including online techniques to their marketing mix:

  • Use pay per click advertising – one of the most powerful and most cost-efficient digital advertising tools is pay per click, a method that places your ads in strategically important locations on the internet and requires you to pay only if the ad is clicked on by one of your potential customers;
  • Use social media – social media offers lots of great advertising tools that allow you to establish direct contact with your client base. Many of these tools can be used for free, while others are available for an affordable rate;
  • Use e-mail marketing – another great way to get your message through to the visitors of your website who have already expressed their interest in your products and services. The benefits of the tool are many, including retrievability (e-mails can be opened, read and re-read by the addressee any time) and shareability (your addressees can freely choose to forward the messages sent by you to other people interested in your products and services).

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What Features Make the Best Roofing Websites?

Roofing Contractor Marketing Website Management

The purpose of any company website is to attract visitors who are then converted into clients. Roofing company websites are no exceptions, so here are a few of the most important features to add to make your roofing website a successful and valuable digital asset:

  • Website speed and responsive design – nobody likes to wait for website pages to load, so making sure that your pages respond lightning-fast is essential. You also need to make your website on any platform, over desktop computers as well as on mobile devices;
  • Inspiring trust – credibility is another important feature that drives conversion and the best way to earn the trust of your audience is through testimonials and reviews added by your previous customers and through high-quality videos and photos taken on job sites as well as of completed projects;
  • Contact details – adding your contact details to each of your pages is a great way to save your visitors time and to make sure you are easy to get into touch with;
  • Add educational value – including a page on which you publish content that helps your visitors solve the most common minor roofing problems will establish you as a contractor who cares for his customers.

Professional roofing websites managed by professionals like are some of the best, in driving your business upward to success.

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Tips for Taking Great Roofing Photos for Social Media

Social Media SEO For Roofers Tips

The key to a successful campaign on social media is diversity – the best way to achieve your goals is by diversifying your posts, sharing not only texts, but visual materials as well. Quality is also essential in SEO for roofers, whatever you decide to share through your social media profile, so here is how take awesome pics of great advertising value for your social media profile:

  • The importance of quality – each social media platform has its own guidelines when it comes to the size, the type and the resolution of the images that you can post on your profile. For best results, make sure to find out and to respect those rules;
  • Make your photos varied – it is a good idea to post not only portfolio photos that show the work you have done for previous clients, but jobsite photos, behind the scene photos, even office photos as well. Diversifying your albums will bring you closer to your audience and will make it easier for potential clients to relate to you;
  • Always edit your photos – never share any content that you have not edited and curated beforehand. Check both the quality and the content and edit the pics if necessary – if you don’t have experience with image editor programs, find online apps that are free and easy to use.

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