Finding the perfect marketing partner, an agency that listens to you and understands your goals and preferences can be an overwhelming task and the quality of the services provided by your agency can make or break your marketing efforts. To make sure that the agency you are considering is the best for you, indeed, here are some topics to explore during the preliminary meetings:
- The industries, markets and companies that the agency serves – each market and each industry poses specific challenges, so it is a good idea to work with an agency that has worked with companies in your industry segment. Make sure to find out whether the agency you are considering has the right type of track record;
- Financial aspects –before you sign the contract with the agency, you need to know exactly what you will be paying for;
- Reports and metrics – knowing how the agency measures the efficiency of the campaign implemented and how you will be kept informed about those measurements is also essential to be able to make an informed decision;
- Problem management – a good agency has a protocol for handling complaints, so find out how they handle any negative criticism coming from your side.
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