One of the first steps to starting a roofing company is developing your digital presence. How your business is represented on the internet can be a huge determining factor in the success or failure of your business. A strong online identity can attract new clients and drive leads to your business while a weak presence can leave your roofing company unnoticed and losing leads.
Building a robust digital presence isn’t something that happens overnight. It takes time and planning, to execute your complete digital marketing strategy. While there’s no silver bullet to guarantee success, you can get started with a few things to start building your digital presence.
Build your online identity with a domain name
Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company.
But once you have that domain name, what do you do? Don’t stress over building an online space. Start using a domain name right away. Here are three ways to do it.
Set up a company-branded email address
The web address can also be used as an email address. A company-branded email address can give you and your employees a more professional-looking branded channel for communication with customers, as well as free marketing for your company. In a 2015 survey, 74 percent of consumers said they would trust a company-branded email address more than a free email address. It’s easy and cost-effective to set up, too. The provider you use to register your domain name can most likely help you set up your email address quickly and inexpensively.
Getting your online presence started correctly can help your roofing company be successful but your online presence isn’t something that you can simply set and forget. A website alone won’t drive leads to your business. But, full-service digital marketing from Roofing Contractor Marketing can help you connect your digital presence with new clients and grow your roofing company into a roofing empire.
Are you ready to grow your roofing company now? Get a free, no-obligation Internet Marketing Analysis to get started now.